This week's episode offers up a list of best practices and considerations for press release optimization in order to maximize search engine benefits for the press release as well as the website it links to. Some of the topics covered include social media, URL redirects, tracking URLs, inbound links, images, video, duplicate content and how many links to include in a press release. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/75244/Press-Release-Optimization-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

1. Press Release Optimization
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2. Press Release Optimization
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3. Press Release Optimization
• Social Media Considerations
• URL Redirects, Tracking URLs
• Backlinks
• Images, Video
• Duplicate Content
• Links
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4. Press Release Optimization
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5. Press Release Optimization
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6. Press Release Optimization
Expect 200+ backlinks
Always ask the paid wire how
many to expect
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7. Press Release Optimization
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8. Press Release Optimization
If publishing on website wait 1 st
24 hours before distribution
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9. Press Release Optimization
Rule of Thumb
• < 250 words = 1 link
• 250 to 400 words = 2 links
• 400 to 750 words = 3 to 4 links
• 750 to 1000 words = 5 links
• Don’t submit PRs over 1000 words
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10. The Press Release Optimization Guide
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11. Thanks for Watching!
Slides are available at
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