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SEO with Social Media

  Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




                  A.B.O.
           Always Be Optimizing


               Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




                  A.B.P.
           Always Be Publishing


               Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




                 A.B.D.
          Always Be Distributing


              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




        Online Keyword Neighborhood




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure




              Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure



   Automation vs. Real-time posting
     1. RSS

     2. Scheduling




                     Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure


   No Follow Links




                Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure


   No Follow Links



   No Problem
     • Google reserves the right to follow a rel=“nofollow”

     • There are NO nofollow tags inside RSS feeds




                    Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure


   Duplicate Content
     • Duplicate content on a site is not grounds for action
       on that site unless it appears that the intent of the
       duplicate content is to be deceptive and manipulate
       search engine results.




                    Twitter: #Kuno - @CPollittIU
Building a Social Media Infrastructure


   Duplicate Content
     • Duplicate content on a site is not grounds for action
       on that site unless it appears that the intent of the
       duplicate content is to be deceptive and manipulate
       search engine results.

     • Google’s Matt Cutts – “. . . finds that honest
       webmasters worry about dupe content when they
       don’t need to.”




                    Twitter: #Kuno - @CPollittIU
2012 SEO Guide to Link Building




       Facebook.com/kunocreative

             Twitter: #Kuno - @CPollittIU
Thanks for Watching!
    Slides are available at

      Twitter: #Kuno - @CPollittIU

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SEO with Social Media [Episode 16] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

  • 1. SEO with Social Media Twitter: #Kuno - @CPollittIU
  • 2. Building a Social Media Infrastructure A.B.O. Always Be Optimizing Twitter: #Kuno - @CPollittIU
  • 3. Building a Social Media Infrastructure A.B.P. Always Be Publishing Twitter: #Kuno - @CPollittIU
  • 4. Building a Social Media Infrastructure A.B.D. Always Be Distributing Twitter: #Kuno - @CPollittIU
  • 5. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 6. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 7. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 8. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 9. Building a Social Media Infrastructure Online Keyword Neighborhood Twitter: #Kuno - @CPollittIU
  • 10. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 11. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 12. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 13. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 14. Building a Social Media Infrastructure Twitter: #Kuno - @CPollittIU
  • 15. Building a Social Media Infrastructure Automation vs. Real-time posting 1. RSS 2. Scheduling Twitter: #Kuno - @CPollittIU
  • 16. Building a Social Media Infrastructure No Follow Links Twitter: #Kuno - @CPollittIU
  • 17. Building a Social Media Infrastructure No Follow Links No Problem • Google reserves the right to follow a rel=“nofollow” • There are NO nofollow tags inside RSS feeds Twitter: #Kuno - @CPollittIU
  • 18. Building a Social Media Infrastructure Duplicate Content • Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. Twitter: #Kuno - @CPollittIU
  • 19. Building a Social Media Infrastructure Duplicate Content • Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. • Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.” Twitter: #Kuno - @CPollittIU
  • 20. 2012 SEO Guide to Link Building Facebook.com/kunocreative Twitter: #Kuno - @CPollittIU
  • 21. Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU