Best practices in ic communication 2011

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Kurt Nelson, PhD

7 best pra

Empresariales Tecnología

1. Utilize communication campaign approach Campaign: ,[object Object]

Campaign strategy focuses on moving from awareness to interest to understanding to action

Create anticipation for next installment ,[object Object]

Borrow ideas from consumer marketing – mix of web, paper, live, and guerilla marketing tactics (focus on breaking through the clutter) ,[object Object]

See which topics/pages were viewed most/least

How many people viewed and when they viewed information,[object Object]

Gaming is used to reinforce key concepts or engage participants in content

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