Fostering Friendships - Enhancing Social Bonds in the Classroom
Analysis of international marketing
1. ANALYSIS OF INTERNATIONAL
MARKETING
NAMES ROLL NO.
Sanjoli Bhageria 13
Rohit Deriya 25
Rebecca Fernandes 28
Juili Haryan 34
Pinky Pan 59
Kusum Parmar 60
2. What is International Marketing.....????
• Marketing activities beyond the political
boundaries of the country are termed as
international marketing.
• Acc. To Subhash C. Jain:
“The term international marketing refers to
exchanges across national boundaries for
satisfaction of human needs and wants.”
4. International marketing for Gems and
Jewellery sector
• Highly export oriented.
• India largest importer of gem stones.
• India consumer of gold(more than 20%).
• Deterioration.
• Gold prices effects(small exporters).
• Constitutes 17% of total export from India.
• Benefits(interest rebates, extension of credit
period, export duty).
5. Exports of Gems and Jewellery Sector
• High Growth
• Slow down in US & other importer countries
led to a demand contraction.
• Government initiatives.
• Affected by climate(FY06).
• Market conditions(fiscal measures,
appreciation of rupees, overseas demand
erosion etc).
6. Export of CDP (cut & polished Export of colored gem stones
diamonds) & non-gold jewellery
• Gems & Jewellery export • Share of exports.
driven by CDP. • Labours.
• Largest polishing centre. • Importers of pearls.
• CDP exports grew. • Platinum Jewellery.
Export of Gold Jewellery
• Measures
• Hallmarking & certification.
• Integration & Joint venture manufacturing.
• Developing market intelligence.
• Gradual Liberalization.
• Initiative scheme of Government.
7.
8. About the brand….
• One of the largest brand in the world.
• Sells its jewellery through over 4000 Points of Sale.
• share of over 50 per cent of the overall organized
jewellery market in India.
• It is engaged in the cutting and polishing diamonds as
well as in jewellery manufacturing, branding and
retailing.
• It exports diamonds & other jewellery products.
• The Gitanjali group became a pioneer among major
diamond and jewellery houses.
9. Best known for………
• Provides assurance.
• Trust factor
• Factors driving growth of branded jewellery
• Youthful population.
• Changing lifestyle & culture.
• Aspirational value.
•
10. Gitanjali Launches Jewel Souk store Chain
• Different brand under one roof.
• Inaugurated at the international terminal of
the CSIA, Mumbai by Bollywood star Sonakshi
sinha.
• Watch Brands & Jewellery Brands comes
together under one roof.
• Include premier shopping destinations.
