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Communication
Strategies for Online
Education
Karen Watson
Director of Online Instruction
Fort Valley State University
About Fort Valley State University

•   Located in Fort Valley, GA


•   3,500 students

•   1/3 of students live on
    campus


•   Offer eCore and other online
    programs


•   94% African American
FVSU Online

•                          GeorgiaVIEW used by University System of Georgia




•                          4 BA Degrees offered & one counseling program




•                          Online advising and support services




*Class Differences: Online Education in the United States, 2010
Blackboard Products - Working Together




 At Fort Valley State University, Blackboard Connect,
 Collaborate and Enterprise Instant Messenger are
 used to help improve student engagement and
 retention in online classes.

                                                        4
Connect




Connect Group:
• At the start of each new term, students
  enrolled in at least one totally online
  section are added to a special group
  within Connect.
• The group is updated as new students
  complete the registration process.




                                            5
Connect


How used?
• The Group is sent messages via
  phone, email and text message.    FVSU: You are invited to a web
                                    conference on May29 at 5PM to
                                    welcome you to Summer 2012.
                                    The link to this conference has
                                    been sent to your email.



• Phone numbers and email
  addresses come from
  information provided in Banner,
  our student information system.




                                                                      6
When Used?


             • At the beginning of a new term, students are
               notified about the Orientation to Online Instruction
               session that is held using Collaborate.


             • At various points during the semester students are
               sent reminders about important events or critical
               dates, such as semester midterm and final exam
               dates.


             • Faculty members can request that a message be
               sent to students who are at risk due to failure to
               log in and complete assignments.


                                                                7
Pros and Cons


           Pros                                          Cons

 • Students receive information in      • Students do not always provide the
   multiple ways and to phone             correct information or provided
   numbers and email addresses that       incomplete information.
   students are more likely to check.
                                        • Sometimes students are added to
                                          the group and then drop the online
                                          section so the information does not
 • All students receive the same
                                          apply.
   information.
                                        • The group is not updated until after
                                          the current semester is over so
 • Can personalize the messages           messages cannot be sent prior to
   using voice calling and text           the start of late registration.


                                                                             8
Collaborate


• Using Connect, students are sent the link to Blackboard Collaborate
  (formerly Wimba Classroom) sessions that:
    • Provide students in online sections with information concerning logging in
      and participating in an online class
    • Introduce students in online programs to members of the Administration


• Within online sections, professors use Blackboard Collaborate (formerly
  Wimba Classroom) to help students understand important class
  material.




                                                                                   9
Enterprise Instant Messenger


• During the Orientation to Online Instruction
  session in Collaborate, students are provided
  information as to how register their Blackboard
  Enterprise Instant Messenger account and how
  this tool might be used in their online classes.
• BB IM is used for:
  • Instructor virtual office hours
  • Communication among students, faculty and
    staff
  • Advisement
  • Library services

                                                     10
Working together

                   By combining multiple
                   communication tools:
                    • Students are provided information
                      about the tools needed to be
                      successful in the online environment
                    • It is easier to reach out to students
                      who otherwise might be lost
                    • Students have an opportunity to be
                      greeted by University Administrators
                    • Students are able to participate in a
                      synchronous session where
                      questions/concerns can be
                      addressed

                                                          11
Questions




            12
Karen Watson
Director of Online Instruction
Fort Valley State University

watsonk@fvsu.edu


                                 13
We value your feedback!
Please fill out a session evaluation.




                                        14

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Bb w2012 k watson communication strategies for online education

  • 1. Communication Strategies for Online Education Karen Watson Director of Online Instruction Fort Valley State University
  • 2. About Fort Valley State University • Located in Fort Valley, GA • 3,500 students • 1/3 of students live on campus • Offer eCore and other online programs • 94% African American
  • 3. FVSU Online • GeorgiaVIEW used by University System of Georgia • 4 BA Degrees offered & one counseling program • Online advising and support services *Class Differences: Online Education in the United States, 2010
  • 4. Blackboard Products - Working Together At Fort Valley State University, Blackboard Connect, Collaborate and Enterprise Instant Messenger are used to help improve student engagement and retention in online classes. 4
  • 5. Connect Connect Group: • At the start of each new term, students enrolled in at least one totally online section are added to a special group within Connect. • The group is updated as new students complete the registration process. 5
  • 6. Connect How used? • The Group is sent messages via phone, email and text message. FVSU: You are invited to a web conference on May29 at 5PM to welcome you to Summer 2012. The link to this conference has been sent to your email. • Phone numbers and email addresses come from information provided in Banner, our student information system. 6
  • 7. When Used? • At the beginning of a new term, students are notified about the Orientation to Online Instruction session that is held using Collaborate. • At various points during the semester students are sent reminders about important events or critical dates, such as semester midterm and final exam dates. • Faculty members can request that a message be sent to students who are at risk due to failure to log in and complete assignments. 7
  • 8. Pros and Cons Pros Cons • Students receive information in • Students do not always provide the multiple ways and to phone correct information or provided numbers and email addresses that incomplete information. students are more likely to check. • Sometimes students are added to the group and then drop the online section so the information does not • All students receive the same apply. information. • The group is not updated until after the current semester is over so • Can personalize the messages messages cannot be sent prior to using voice calling and text the start of late registration. 8
  • 9. Collaborate • Using Connect, students are sent the link to Blackboard Collaborate (formerly Wimba Classroom) sessions that: • Provide students in online sections with information concerning logging in and participating in an online class • Introduce students in online programs to members of the Administration • Within online sections, professors use Blackboard Collaborate (formerly Wimba Classroom) to help students understand important class material. 9
  • 10. Enterprise Instant Messenger • During the Orientation to Online Instruction session in Collaborate, students are provided information as to how register their Blackboard Enterprise Instant Messenger account and how this tool might be used in their online classes. • BB IM is used for: • Instructor virtual office hours • Communication among students, faculty and staff • Advisement • Library services 10
  • 11. Working together By combining multiple communication tools: • Students are provided information about the tools needed to be successful in the online environment • It is easier to reach out to students who otherwise might be lost • Students have an opportunity to be greeted by University Administrators • Students are able to participate in a synchronous session where questions/concerns can be addressed 11
  • 12. Questions 12
  • 13. Karen Watson Director of Online Instruction Fort Valley State University watsonk@fvsu.edu 13
  • 14. We value your feedback! Please fill out a session evaluation. 14

Notas del editor

  1. At Fort Valley State University (FVSU), online education has become increasingly popular. But what will the student experience look like as more students—especially non-traditional learners—opt to enroll online? Join Karen Watson, Director of Online Instruction and Asst. Mathematics Professor at FVSU, for an overview of how the right technology has created a connected and engaged online learning experience. Using Blackboard Connect and Collaborate, FVSU has created a unique communications strategy that helps improve online student engagement and retention. Through multi-channel notifications that reach students via text, email, and voice calls, the institution is able to share important registration, orientation, class, and exam proctoring information. These messages also link to the Collaborate online learning classroom where students are given the tools they need to attend classes and orientation, interact, and attend virtual office hours. Leave this session with best practices and ideas for improving communication and online learning at your institution.
  2. So how does Collaborate work with ConnectED?