Presentation Given for Converge South 10/02/10 in Greensboro, NC

1. Social Media MetricsMeasurement: What, Why and How?! Part of the BĒM Education Center Social Media Marketing Series Kim E. Williams @WilliamsKim

2. Pillars of Success Social Marketing Paid Advertising Email Campaigns Mobile Strategy Search Optimization Google Analytics Great Website Solid Hosting

3. Social Metrics – What? Tim Ferriss, author of the 4-Hour Workweek, argues, “Whenever technology becomes fashion, ROI tends to get lost in the excitement of the latest .com catwalk.”

4. Social Metrics – What? Reach Engagement Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences. Sentiment Affect

5. Social Metrics – What? Reach Subscribers, Fans, Connections and Followers…

6. Social Metrics – What? Engagement Quantity of reaction to Reach…

7. Social Metrics – What? Quality of reaction to Reach… Sentiment

8. Social Metrics – What? Value of reaction to Reach… Affect

9. Social Metrics – Why? Retention

10. How? Tool Up…

11. Social Metrics - Tools Social Labs

12. Social Metrics - Tools HootSuite

13. Social Metrics - Tools www.Google.com/alerts

14. Sample Google Alert Comes to your inbox at frequency you choose. News alerts, blog posts, etc. Make note of the sentiment of each alert.

15. Social Metrics - Tools Technorati.com

18. Social Metrics - Tools

19. Social Metrics - Tools

20. Social Metrics - Tools

21. Social Metrics - Tools

22. Social Metrics - Tools Google Analytics

23. Social Metrics - Tools Google Analytics

24. Create your Social Marketing Dashboard

25. Social Dashboard Goal target date Current Channel Goal You should have a dashboard for your other marketing channels too.

26. Social Metrics – Why? Retention

27. Questions ???

28. Stay Connected Blog BEMinteractive.com @WilliamsKim Facebook