A presentation showing how details affect design and ultimately the bottom line, sales and ROI. Utilizes real-world numbers to support how details score with users.

1. Details
design

2. Visual Decoding

3. Thus the task is not so
much to see what no
one yet has seen, but to
think what nobody yet
has thought about that
which everybody sees
Schopenhauer

4. Everyday Scenes
dissecting the details

5. How do we see?

6. Design Details in History
details we still use
(and a little art history for review)