FNBE0214 - English 2 (Cendol Business - Final Report)

FNBE 0214 | SEMESTER 2 | ENGLISH 2 | ELG 30605
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
PRESENTATION TITLE:
GROUP MEMBERS:
NAMES
PRESENTATION ROLES
Joshua Yim (0317945)
- KEY SUMMARY - HISTORY OF THE BUSINESS
Khor Hao Xiang (0318065)
- COMPARATIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
Khor Yen Min (0318149)
- BRIEF DESCRIPTION OF THE BUSINESS
Lee Czen Shing (0317832)
- RECOMMENDATION ( MARKETING)
Nge Jia Chen (0317738)
- COMPARATIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
Wong Zhen Fai (0317890)
- RECOMMENDATION (EXPANDING BUSINESS)
ENGLISH 2 (ELG 30605)
LECTURER : CASSANDRA WIJESURIA
SUBMISSION & PRESENTATION DATE : 3RD NOVEMBER 2014

1
TABLE OF CONTENTS
NO
TITLE
PAGE
Artistic Cover
(i)
Cover Page
(ii)
Table of Contents
1
1
Key Summary
2
2
History of Cendol
3
3
Brief Description of the Businesses
4 - 6
4
Comparative Analysis
7 - 15
5
Recommendation
16 - 17
6
Appendix 1 (Pictures)
18 - 19
7
Appendix 2 (Interview Q&A)
20 - 24
8
Appendix 3 (Minutes of Meeting)
25 - 28
9
Reference
29

2
1.0 KEY SUMMARY
In this assignment, we are to choose 2 similar businesses at two different locations. After several discussions and deep thought processes, we were able to agree on a business that sells the famous and exotic South East Asian cuisine, Cendol. We chose a small stall in SS15 that sells Cendol for a living. The other location was all the way at Melaka. In the middle of Jonker Street, an old and humble, but prominent shop selling various Cendols. We then interviewed both shops and compared them to clearly see the differences and similarities.

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2.0 HISTORY OF CENDOL
The history of Cendol goes back a long time. It is a common delicacy among the countries of South East Asia. It originates from Malaysia but is extremely popular among its neighbouring countries such as Indonesia, Singapore and Philippines. The ingredients in this popular dessert consists of coconut milk, noodles with green food colouring and palm sugar. Although these ingredients are the core, that does not mean that Cendol is restricted to those ingredients only. Various additions have been made to expand the variety of flavours of Cendol such as red beans, glutinous rice, grass jelly, creamed corn, and shaved ice. Due to many influences by various countries, Cendol has gained popularity and its variety has expanded even more from adding ice cream to even adding durian in the Cendol. It is sold mostly by street vendors and stalls around the country. It is wanted regularly by both tourists and locals alike.

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3.0 BRIEF DISCRIPTION OF THE BUSINESS 3.1 JONKER 88 Jonker 88 is in the form of a museum café. It is located at Jonker Street, Melaka now known as Jalan Hang Jebat. Jonker 88 is owned by siblings, Jason Yoong, Johnson Yoong, Jenny Yoong and CS Yoong. They are all born in Melaka. The business first started off as an antique shop during the year 1997. However, due to an unforseen business crisis, they were forced to implement a 2-in- 1 concept, and turn their shop into an antique café. Their love of antiquities and will to share it with the rest of the population became their motivation to start the antique shop. Currently, Jonker 88 has only one branch in Malaysia. The shop serves dishes and desserts like Assam Laksa and Cendol. Baba Cendol is the main attraction. It has a generous amount of gula melaka (palm sugar) and santan (coconut milk) added into the Cendol which makes it delicious.
The main and more popular products sold in the shop were Cendol, Ice Kacang, Assam Laksa and Curry Mee. There are numerous artifacts, antiquities and ornaments such as old coins, bank notes, jades and crystals displayed proudly by the owners on the wall. Customers get to experience the atmosphere of a museum in the shop.

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The estimated number of customers that walk in and out of the shop and tasted their delicious Cendol varies between different times of the year. During the beginning of the year, customers are mainly from China, Thailand and Hong Kong. During the school holidays, the Malaysian and even the Singaporean population are the main customers. However when none of these special days are present and it is only a regular day, it is clear that the majority of customers are from the capital of Malaysia, Kuala Lumpur. Jonker 88 has a partnership with Nusantara Museum and Maritime Archaeology Museum, institutional member of UNESCO-ICOM (International Council of Museums, 29766). Their stakeholders of world shared cultural heritage in Melaka is International Cultural Exchange Foundation, a non profit cultural organizations. Jonker 88 is the legally registered office of Maritime Archaeology Museum where MAM museum was formed in 1998.

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3.2 SS15 Cendol
The name of the stall is SS15 Cendol. It is a famous stall located along the road named Jalan SS15/3B. It is a stall founded by a man known as S.Achiah. His motive for starting the business was as simple as passion. His passion when he was young was always to open a Cendol stall. Although he has no current branches, he intends to open a branch in USJ. The main products in his stall are Cendol Pulut, Coconut water and Ice Kacang. Since it’s just a simple stall, his estimated number of customers are uncertain, however there are clearly more customers during the holiday than a normal working day.
The business first started during the year, 1990. Back then, a proper stall for Mr. S. Achiah was non-existent. He and his wife started off by selling Cendol in a small food truck. According to Mr. S. Achiah, he has been in this business for 24 years in Subang Jaya. Few years ago, the authorities (MPSJ) relocated them to a proper location which attracted more customers which proves to be a good development for the stall.

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4.0 COMPARATIVE ANALYSIS
JONKER 88
SS15 CENDOL
Claims that there are around 40 stalls selling Cendols in Jonker Street alone.
Numbers of Competitors
Claims that they do not have competitors because they are the only stall around the area selling Cendol and they claim that their Cendol is the best. However, there are still 2-3 dessert shops that can be potential competitors to their business as well as shopping malls with franchised Cendol shops that are not too far away from them.
i) Amy Heritage Nyonya Cuisine
Amy Heritage claims to serve all-authentic Nyonya food. The Cendol rates highly on the list of recommended dishes in Malacca. Amy serves their cendol with ice cubes instead of ice shavings. This is told to be the "original" form of Nyonya Cendol, a claim that have yet been able to establish. The Cendol costs RM3. It is closed on every Monday and opened from 11.30am to 2.30pm.
Competitors
i) Penang Road Famous Teochew Cendol
Tan Teik Fuang began selling Cendol at Penang Road back in 1936 believing that his business will help make a living for his family. Through the years, Penang Road Famous Teochew Cendol has managed to transition from a simple roadside Cendol stall to opening more Cendol outlets. They also have franchise for their shops and can easily be found in many shopping malls around town, including Sunway Pyramid which is In the Subang Jaya

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ii) Aunty Koh Cendol
Owned by an elderly woman, Aunty Koh who wakes up at 3am in the morning to wash, shred and squeeze 38 coconuts. She even plants her own Pandan leaves to make the Cendol. It is not a stall that can be taken lightly. Auntie Koh also sells Tai Bak besides Cendol. Tai Bak is made of rice flour, tapioca and wheat flour. It is also similar looking to a Cendol but coloured in white and red. It is served in plain Pandan syrup and not coconut Santan. It is an exotic Peranakan dessert. The price classification is simple for both the Cendol and the Tai Bak; the small bowl costs RM2.50 whereas the big bowl costs RM3.50. It is located next to a school in Bukit Rambai, Malacca. The housing area is large and Auntie Koh’s stall is
area. They serve Teochew Cendol, Asam Laksa, Teochew Rojak, Penang curry, varieties of common Malaysian beverages as well as some Teochew Snacks.
ii) Snowflakes : Taiwan Dessert Secrets
A cooling dessert that is originated from Taiwan was brought in by two locals that learned how to make this in Taiwan. It is basically similar to the Ice Kacang we have in Malaysia but instead the ingredients are grass jelly, taro balls, grass jelly ice, soya bean ice, green tea ice and others of Taiwanese desserts ingredient. Through trial and error they finally improved the taste and quality. The modus operandi here is order, pay at the counter and receive a Beeping UFO gadget. Bring it to your table. It will flash and vibrate when your order is ready. Just bring it to the counter and get your order. SS15 housed the main branch of Snowflake. There are three more outlets, one in Pavilion,

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opposite of a bungalow. The stall is opened only on Saturdays & Sundays from 12 noon until the products sell out (usually by 2pm).
Iii) Jeta Groves Nyonya Delights
Jeta Groves is one of those favoured by the locals, as it is not situated along Jonker Street which can be a traffic madhouse during weekends. It offers the basic Cendol with additions such as red beans, Durian and ice-cream. The plain Cendol costs RM3 whereas he Cendol with the ice-cream variation costs RM3.80. Besides Cendol, the shop also sells some Nyonya dishes which is a local delight. It is opened daily from 7.45am to 4pm but closed on every Monday.
Kota Damansara and Kuchai Lama. Operating hours are 1pm-11pm daily.
iii) Gong Cha @Ss15
Gong Cha originated from Kaohsiong, Taiwan since 2006 and has become one of the prominent players in the bubble tea industry. The fact that they have multiple chains in China, Hong Kong, Macau, Philippines and Singapore pretty much speaks for its famous brand itself and has garnered a pretty large fan base. And now, Gong Cha has expanded again and set their foot firmly on Malaysia’s sole. With its first outlet in SS15, Gong Cha is ready to gain more fans as well as serving their existing loyal customers who had tried them in other countries. One particular drink that has set them apart from other bubble tea shops / brands is their Signature Milk Tea.

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- Provide a charmingly ancient ambience using wooden sbenches, surrounded by antiques, ornaments from yesteryears.
- Serves many varieties of exclusive Cendol flavours rather than just the original ones, for example the Durian Cendol.
- Inviting TV programme, the 8TV Hochak food review programme to endorse their shop for advertising.
- Always ask for customer’s feedback on the food served to learn from mistakes and improve themselves.
How do they compete with competitors?
- Also well endorsed by mass communication such as newspapers, magazines and also TV programmes such as channel 8TC for advertising as well.
- Price range is cheap to attract more customers.
- Located around the housing area as this attracts more customers.
- Keen on using the traditional way of making Cendol to keep the consistency of the original Cendol taste.
Monopolistic Competitive
There are many Cendol shops around that area but none of them has total control over the market. Therefore, Jonker88 has a degree of control over the price of its products.
Nature of Market
Monopoly
It is the only Cendol stall in that area. Hence, it has complete control over the price of its products.

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Obstacle faced by new businesses
Obtaining Financing
-Due to difficult economic conditions as of 2010, it can be challenging for entrepreneurs to find a financial institution that will lend them the money to get started. This means you may have to explore alternative financing sources, such as borrowing from friends and relatives or using personal savings. A drawback to using your savings is that you may not have enough money to get you through the difficult early months or years
Competitors Everywhere
-In Jonker Street alone there are already around 40 shops selling the same product, Cendol. Therefore, it is very challenging to compete with all the existing shops as they are already around for quite some time and definitely they have more trust and loyalty from customers. To overcome this problem, they must have some special feature(s) that allows them to stand out among the other competitors.
Hiring Employees
-The biggest problem for small businesses today is hiring employees that can truly help your business grow. It is difficult to compete with the larger businesses for the same talent when you have such limited funds. The solution to this is to help them to think as a partner would. Give them a sense of 'wanting' to build and grow with you. Find more creative ways to tap into the talents you need. Research what employees want.
Getting and Keeping Customers
- Getting and keeping customers or clients. It's "feast or famine" daily, weekly and monthly. The only answer to this constant challenge is to create a system for getting and keeping customers for life. The solution? It's all about building a network that sustains the constant ebbs and flows of business.
Creativity
- Creativity can come in the form of restaurant ambience design, come out with new recipe for dishes and drinks, presentation, and variation on service.
Food Quality
-Businesses that deliver normal services of food quality will not improve their sales or popularity. They have to maintain their original unique taste as well as coming out with signature flavours.

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4.1 Summary Table
Jonker 88
Similarities
SS15 Cendol
Cendol with various flavours
Main product
Cendol
15 employees, all local with part of the owner’s family.
Workers
10 workers, all local with part of owner’s family.
Short-sighted
Future plans
Short-sighted
None
Current branches
None
Featured in 8TV’s, Hochak, a food review programme, food blogs and newspaper articles.
Media
Featured in food blogs, TV programmes and newspaper articles.

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Jonker 88
Differences
SS15 Cendol Jonker88 is owned by siblings, Jason Yoong, Johnson Yoong, Jenny Yoong and CS Yoong. They are all born in Melaka. Jonker Dessert 88, most popularly known as, Jonker88.com, is a cultural entity in form of museum café, legally formed on 1997 in Malaysia. Jonker88.com is the subsidiary of Jia Seng Art Gallery which was incorporated in year of 1986 in Melaka, Jonker Street, now known as Jalan Hang Jebat.
Founder and History
Mr S. Achiah is the founder of this Cendol stall. He was very passionate about Cendol back when he was still young. That’s the reason for him to start his own Cendol business. The business first started during the year 1990. Back then, a proper stall for Mr. S. Achiah was non-existent. He and his wife started off by selling Cendol in a small food truck. According to Mr. S. Achiah, he has been in this business for 24 years in Subang Jaya.
No. 88, Jalan Hang Jebat,
75200, Melaka, Malaysia.
Location
Jalan SS15/3B (Jalan SS15/4G), 47500 Subang Jaya, Selangor, Malaysia.
Cendol, Assam Laksa, Curry Mee, Ais Kacang.
Types of Products Sold
Cendol, Coconut Water.
Weekdays, 12.00PM - 6.00PM
Weekends, 12.00PM - 8.00PM
Business Hour
Daily, 11.30AM – 7.30PM
Started off as a family business, currently run by only Jenny Yoong and her family. Staffs are hired.
Business Operation
Started with the help of wife, currently run by the owner and his family. Staff are hired.
Locals and tourists.
Targeted market
Locals only.

14
Featured in 8TV’s, Hochak, a food review programme and food blogs.
Media
Featured in food blogs, TV programmes, 8TV and newspaper articles. Serves varieties of exclusive Cendol flavours rather than just the original ones, for example the Durian Cendol. Besides that, it serves other different products like Assam Laksa, Curry Mee and Ais Kacang.
Combating Competition
Price range is rather cheap to attract more customers. It is located around the housing area as this attract more after work people to buy their products. The shop is keen on using the traditional way of making Cendol to keep consistent of the original Cendol taste.
Provides a charmingly ancient ambience using wooden benches, surrounded by antiques, ornaments from yesteryears with the concept of a ‘Museum Café’.
Restaurant Layout and Atmosphere
Just a roadside stall, with only a few chairs prepared at the side. Some customers might have to stand and eat their food.

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4.2 CONCLUSION
Through this assignment, we have undergone various researches and thoughts which have allowed us to make certain comparisons which brings to light the similarities and contrasts of both Cendol shops. Although the Melaka-based Jonker 88 and the modest SS15 stall both sell Cendols, they have fundamental differences which leads to a different level of success. Through our analysis and interviews we have concluded that the more successful business is the business ran by Jonker 88.
The reason we have come to such an insightful conclusion is because Jonker 88’s Cendol has a large variety of flavors while SS15 Cendol’s Cendol has only has a single flavor. This means that customers will visit Jonker 88 because it has more flavors than SS15 Cendol. Furthermore, Jonker88 has more man power than SS15 Cendol. Moreover, the location of the businesses add on to the factors that affect our conclusion. The location of Jonker 88, which is Jonker Street is far more popular than the location of SS15 Cendol. In fact, Jonker Street is also a tourist attraction which will also bring most tourists to it.
Although there are many factors involved in determining which shop is more successful, we have ruled out the minor factors and considered the major factors for our analysis. Therefore, those are the reasons as to why we have come to the deduction that Jonker 88 is more successful than SS15 Cendol.

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5.0 RECOMMENDATION
5.1 Expanding Business
Both the Cendol businesses in SS15 and Jonker Street have much potential to grow and improve. The primary recommendation suitable for the improvement of both the businesses is to expand. So far, both the Cendol businesses in SS15 and Jonker Street have not expanded to other locations yet. Expanding any business is risky, but with it comes great benefits. For example, expanding a business will result in a greater intake of employees and with that there will be a higher chance of obtaining talented individuals who will help improve the productivity of the business. Furthermore, there will be a need to form an organizational structure to manage all the employees. The presence of an organizational structure can help delegate tasks to the employees according to their individual set of skills. This will result in greater productivity from the employees. Not just that, with new franchises placed at different locations, the customer base will eventually increase. With the surplus of customers, the profit and the reputation of the business will bloom as well.

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5.2 Marketing Marketing is the action of promoting and selling products and is vital for any business. Both the Cendol business in SS15 and Jonker Street are recommended to advertise using social media as most people these days are avid digital users. Thus, they would have a social media account and could easily access the news feed to find the presence of the business. Other than that, another form of advertising is through advertisements on the television. This is one of the more effective ways of grabbing the customers' attention as families usually spend time together watching televisions. Thus, by doing so, families will be one of the major categories of the targeted market. Moreover, both the Cendol shops lack of advertising through banners and fliers. By having banners and fliers, many passersby or drivers would be able to see it while commuting through the area. Besides advertising, another way to improve the marketing strategies is to improve the décor of the stall. Not many customers would go back to the stall if the environment there is too congested and rundown. For example, the one in Jonker Street is clustered with objects and furniture which makes the shop really packed and crammed. On the other hand, the stall in SS15 does not have any proper tables or chairs for customers to use. The customers would have to sit by the drain if they were to drink the Cendol there. Improving customer relationships is also another example of marketing. It creates a bond with them. Both the owners in the Cendol shops in SS15 and in Jonker Street should create a better relationship with the customers. This then increases their business as they would have loyal customers who would go back there as the food is nice as well as the owner.

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6.0 APPENDIX 1
6.1 JONKER 88
The interior of Jonker 88. Baba Cendol at RM4.00.
Display of jades, necklaces and old coins in Jonker 88. Group photo. From left : Yen Min, Samantha, Jenny Yoong (Owner), Joshua, Hao Xiang, Jason, James

19
6.2 SS15 Cendol
The SS15 Cendol stall. The ice shaver from the stall.
Cendol in the making. Cendol at RM1.70.
Group photo. From left : Mr. S. Achiah (Owner), Samantha, Yen Min, Mr. Raju.

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7.0 APPENDIX 2
7.1 INTERVIEW Q&A - Jonker 88
Q : When was the business founded?
A : We started off the business as an antique shop. In 2007 due to business crisis, we had to implement 2-in-1 concept into the antique cafe. Since then, we have started selling snacks and dessert. After 3 years of running the cafe, we added some varieties into our menu like noodles such as Assam Laksa and Cendol(dessert). Before this antique cafe, we have been running the antique shop for 16 years.
Q : Are you still maintaining the antique collections?
A :Yes, we are still maintaining the collections we have up till now. So as you walk into our shop, you will get to experience the atmosphere of a museum.
Q : Which is your best selling Cendol?
A : We would recommend the original flavoured Cendol to our customer. The original flavoured has Cendol, red beans and toppings such as gula melaka and coconut milk. That is the most basic ingredients for our Cendol. We also have various flavours by adding different ingredients into the Cendol. The flavours vary from

21
passion fruit, nata de' coco, durian to mango. The most basic flavour we would introduce is Baba Cendol for RM4.00.
Q : What is your motivation to continue this business and how do you maintain it?
A : Starting a business is easy but maintaining it is hard. As I said earlier, starting a business is easy if we have the capital to do so. But there are many consequences to it such as competitors, creativity, product innovation and customers' requests which we need to take into account. The most important thing is to maintain the quality of the products and also setting up your customer network. You need to spend more time in finding out the flaws of your business and you need to fix the problem from time to time. You need to also accept customer's feedback with a humble attitude. Through their feedback you will get to know the quality of your product. Whether is it good or bad? Through that we learn from the mistakes we have made. But you do not be afraid of making mistakes. You must appreciate your customers' response because they are your product testers. You may think your product is good but they may think differently. You must persevere and endure the challenges along your way.
Q : What is your average customers per day?
A : It depends on the season. In summer, we have a lot of customers from China, Hong Kong, Taiwan, and Thailand , Indonesia. During school holidays, there are more local customers and Singaporean. Normally, there are more local customers from other states throughout Malaysia. It really depends on the seasons. Most importantly, we need local customers to maintain our daily income. We are the first store that sells Cendol when we started our business. But for now, as you walk along

22
this street, you can see over 40 Cendol stores. Every store has their own recipe, but we have our very own unique home recipe having competitors is a good thing because they are the ones who are pushing us forward to what we are today. That is what made us stood out from the other Cendol stores. We are really proud of our recipe. You can only taste it in Jonker 88.
Q : During your free time, do you come to the shop to supervise your customers?
A : Commonly, I will be in the shop monitoring the staffs. During my free time, I will play classical guitar. I also have hobbies of collecting watches, crystals and reading. I really like reading because it gives us a lot of ideas and knowledge.
Q : If not for your shop, what would your ambition be?
A : Without this store, I would still be a businesswoman because I really like business. I would open up a collection store. It would be one of my collections. Personally, I really like watches, jade and crystals because I feel that they are very interesting.
CONTACT DETAILS OF INTERVIEWEE
NAME : Jenny Yoong
JOB POSITION : Managing Director
OFFICE NUMBER : 019-2517667
EMAIL ADDRESS : malaccadelight@hotmail.com / jonkerdessert@yahoo.com

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7.2 INTERVIEW Q&A - SS15
Q : Can you introduce yourself?
A : My name is S.Achiah. I am 54 years old. I have worked for almost 34 years. I have worked in Subang Jaya for 24 years. Customers have been praising my Cendol. I have also came out in a few mass media like newspaper and television. Recently, it came out on TV8.
Q : What is your average customers per day?
A : I have more customers on public holidays than usual. They will go through a very long queue and everyone says my Cendol is very nice.
Q : Is this a family business?
A : Yes, this is my family business.
Q : Do you have any other stalls beside here?
A : Currently no but I am planning to open another branch in USJ. It is coming soon.

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Q : Were you the founder of this stall or was it passed down from your parents?
A : No, I am the founder of this stall.
Q : Do you have any competition from other stalls?
A : I don't worry so much about other stalls.
Q : What is your best seller?
A : My best seller is Cendol Pulut.
CONTACT DETAILS OF INTERVIEWEE
NAME : S. Achiah
JOB POSITION : Managing Director
OFFICE NUMBER : -
EMAIL ADDRESS : -

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8.0 APPENDIX 3
8.1 MINUTES OF THE MEETING
DATE :
19/10/2014
TIME :
3.15PM - 5.05PM
VENUE :
Taylor's University
NAMES OF GROUP MEMBERS
TUTORIAL GROUP
ROLE
ATTENDANCE
Joshua Yim
Wednesday
-
Present
Khor Hao Xiang
Wednesday
-
Present
Khor Yen Min
Wednesday
-
Present
Lee Czen Shing
Wednesday
-
Present
Nge Jia Chen
Wednesday
-
Present
Wong Zhen Fai
Friday
-
Present
NO.
ACTIVITY
ACTION TAKEN BY
1.
Introduction - We discussed on what businesses to compare and analyze. We also suggested a variety of shops to be interviewed.
Joshua, Hao Xiang, Yen Min, Czen Shing, Jia Chen, Zhen Fai
2. We discussed and delegate tasks to every member. Note down each individual's tasks.
Yen Min

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DATE :
20/10/2014
TIME :
7.00AM - 5.45PM
VENUE :
Melaka
TUTORIAL GROUP
ROLE
ATTENDANCE
Joshua Yim
Wednesday
Script Writer
Present
Khor Hao Xiang
Wednesday
Translator
Present
Khor Yen Min
Wednesday
Videographer
Present
Lee Czen Shing
Wednesday
Interviewer
Present
Nge Jia Chen
Wednesday
Translator
Present
Wong Zhen Fai
Friday
Videographer / Driver
Present
NO.
ACTIVITY
ACTION TAKEN BY
1. Introduction - We discussed among ourselves on what questions to ask.
Yen Min, Czen Shing
2. We divided specific tasks to each member.
Joshua,Hao Xiang,Zhen Fai, Jia Chen

27
DATE :
03/11/2014
TIME :
3.00PM - 5.30PM
VENUE :
SS15
TUTORIAL GROUP
ROLE
ATTENDANCE
Joshua Yim
Wednesday
-
Absent
Khor Hao Xiang
Wednesday
-
Absent
Khor Yen Min
Wednesday
Videographer
Present
Lee Czen Shing
Wednesday
Interviewer
Present
Nge Jia Chen
Wednesday
-
Absent
Wong Zhen Fai
Friday
-
Absent
NO.
ACTIVITY
ACTION TAKEN BY
1. Introduction - We transferred the videos & image files from the cameras to software.
Joshua, Hao Xiang, Czen Shing, Zhen Fai
2. Video editing - process of translating the subtitles.
Yen Min, Jia Chen

28
DATE :
01/12/2014
TIME :
1.00PM - 5.45PM
VENUE :
Library
TUTORIAL GROUP
ROLE
ATTENDANCE
Joshua Yim
Wednesday
Summary of Business
Present
Khor Hao Xiang
Wednesday
Compare and Analysis of Business
Present
Khor Yen Min
Wednesday
Video Subtitle
Present
Lee Czen Shing
Wednesday
Recommendation
Present
Nge Jia Chen
Wednesday
Video Subtitle
Present
Wong Zhen Fai
Friday
Recommendation
Present
NO.
ACTIVITY
ACTION TAKEN BY
1. Introduction - We discussed about the report.
2. We delegate the subtopics to each and every member.

29
9.0 REFERENCE  Jonker88.com (2006). Our Profile. [ONLINE] Available at: http://www.jonker88.com/?q=our_profile. [Last Accessed 19 November 2014].
 Eddy Rush (2013). Jonker88, Melaka. [ONLINE] Available at: http://eddyrushfatboy.blogspot.com/2013/10/jonker-88-melaka.html. [Last Accessed 23 November 2014].
 Vathu Malaai (2010). Cendolah History. [ONLINE] Available at: http://cendolah.blogspot.com/2010/01/about-us.html. [Last Accessed 28 November 2014].
 Fabiny, R. (2004). The Guide to Melaka Malaysia. Malaysia : Melaka State Government & Leisure Guide Publishing Sdn. Bhd.
 Mee, W.T., Teo, C.Q., Kasturi, H. (1998). Leisure Guide Malaysia. Malaysia : SNP Offset (M) Sdn. Bhd.
 Mak, L.Y. (2006). Malaysia Truly Asia Travel Guide. Selangor, Malaysia : Aim Advertising Sdn. Bhd.
 Dorai, F. (2007). Insight City Guide Kuala Lumpur. Singapore : Apa Publications GmbH & Co. Verlag KG.
 Mahmood, A., (2005). Historical Malacca 600 Years of Living History. Kuala Lumpur, Malaysia : Amber Pacific Sdn. Bhd.
 Wee, H.C., Wee, P.J.K. (2001). You'll Love Malacca - A Born Again City. Kuala Lumpur, Malaysia : Purple PR Consultants Sdn. Bhd.
 Lim, C.P., Too, W.P. (2002). Kuala Lumpur - the Progressive City. Kuala Lumpur, Malaysia :Tourism Info Production Sdn. Bhd.

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FNBE0214 - English 2 (Cendol Business - Final Report)