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Easyjetonline[1]
1. The ONLINE Story HayatuUjah Greg Lewis Kyle Cummings AminuOgwuche
2. Introduction EasyJet was founded by Sir Stelios Haji-loannou in 1995. The idea for EasyJet from Southwest Airlines in the US, which has also prospered by introducing a no-frills, low cost service on short haul routes. Initially starting with two aircrafts and running only two flight paths – Luton to Glasgow / Edinburgh. The fleet of aircrafts began to increase rapidly as did the amount of flight paths and customers. NB - Its early advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircrafts.
3. Introduction – .com EasyJet soon marketed itself as “The Web’s Favourite Airline”. Ironically, Stelios once stated that "The Internet is for nerds, it will never make money for my business!“ After seeing huge results in customers and profits from easyjet.com , Stelios realised that this was the best possible way to market EasyJet. EasyJet is now the second-largest low-cost carrier in Europe, beaten only by Ryanair Currently fly to over 100 domestic and international destinations – operating close to 500 routes.
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6. easyJet was the first low-cost airline to offer passengers the opportunity to view their bookings online, make flight transfers and name changes online for a discounted transfer fee, and request duplicate confirmation emails via the Internet.
7. An additional online feature to offer maximum convenience to the airline’s passengers is the possibility to reschedule flight bookings during disruption from the comfort of their own home, taking away the need to be at the airport at such times.
8. easyJet was the first low fares airline to offer online check in allowing people to print their boarding pass before setting out for the airport, taking away the need to stand in the check in queue.
9. Adding Speedy Boarding during the online flight booking process gives passengers the opportunity to be among the first to board the flight, ahead of the regular boarding groups.