Attend this session to see how partners can take advantage of the Azure services to help advance their business. You will have the opportunity to learn about the basic partnering models, how partners can make money, scenarios by partner type (e.g., ISV, System Integrator, VAR) and hear from partners about their experiences in working with Windows Azure, SQL Azure, and .NET Services. (Session Title Change from: Azure Services Platform 101)

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3. Partnering withthe Azure Services Steve Yi, Director Eric Morse, Director Microsoft Corporation AP002

4. AgendaPartner opportunities for the Azure services Why consider using the cloud? What are the Azure services? How do developers create applications? Partners opportunities Pricing and licensing Partner panel discussion Resources Q&A

5. Considerations for the Cloud Application logic Storage Relational data Network infrastructure Applications requirea runtime, storage,and infrastructure

6. Considerations for the Cloud Application logic Storage Relational data Network infrastructure Applications requirea runtime, storage,and infrastructure Creating applications for scaleand high availability require Additional infrastructure Redundant hardware Additional logic to handle distributed computing Additional logic to handle failover

7. Considerations for the Cloud Application logic Storage Relational data Network infrastructure Applications requirea runtime, storage,and infrastructure It gets more complicated when addressing network latency, geo-distribution, and security boundaries to reach customers worldwide Creating applications for scaleand high availability require Additional infrastructure Redundant hardware Additional logic to handle distributed computing Additional logic to handle failover

8. Considerations for the Cloud Infrastructureconsiderations Customer valueand agility Human capital, $$$ invested Scalability, redundancy, high-availability,geo-distribution, low-latency As needs for scale and high availability increase,the ability to quickly adapt and focus oncustomer-centric solutions and features decrease

9. Considerations for the Cloud Infrastructureconsiderations Customer valueand agility Customer value & agility Human capital, $$$ invested Human capital, $$$ invested Scalability, redundancy, high-availability,geo-distribution, low-latency Building your applications in the cloud, you only pay for what you need, keeping costs in control, as you increase your customer value and agility As needs for scale and high availability increase,the ability to quickly adapt and focus oncustomer-centric solutions and features decrease

10. The Azure ServicesA quick overview

11. Why Should Partners Care? Windows Azure platform Power of Choice Simplicity Use whatyou know Respond rapidly to changing needs Manage resources with less cost and effort Concentrate on delivering solutions,not infrastructure Commitment to Partners Agility Software-plus-Services Importance of the Platform Efficiency Focus Great customer and partner opportunity flexibility Microsoft is a channel-led organization Microsoft uniquely supports all services classes

12. The Windows Azure Platform Web and clouds Third party cloud Web applications Compute Storage Management Management Relational data Connectivity Interoperability Access control On-premises On-premises systems Composite applications Developer Experience Use existing skills and tools Third partylanguages

13. Building on theWindows Azure Platform

14. How Do I Create Solutions with Windows Azure Platform?Develop and test locally, deploy to the cloud End users Your cloud application Third partylanguages Developers

15. How Do I Create Solutions with Windows Azure Platform? Use services in the cloud or on-premises Azure services SOAP SOAP Your cloud application Your softwareapplication Partner applications and web services REST REST XML XML

16. How Do I Create Solutions with Windows Azure Platform? Bringing it all together Azure services End users SOAP SOAP Your cloud application Your softwareapplication Partner applications and web services REST REST XML XML Third partylanguages Developers

17. Applications Microsoft’s Software Plus Services Portfolio Platform On-Premises Partner Hosted Microsoft Hosted

18. Partners andWindows Azure PlatformBusiness implications

19. How We Will Work with the ChannelEmbedded Windows Azure platform Discount Partner Partner offering Partner offering Customer

20. How We Will Work with the ChannelBuilt for Windows Azure platform Partner Partner offering Partner offering Customer

21. Microsoft Partners and the Windows Azure PlatformPartnering types – thru and to models SoftwareDevelopers Hoster Reseller Web ISV Integrator Web 2.0 Scale, Interoperability Repeatablesolutions Dev Tools,Aggregation Partnerwith ISVs Scale applications Simplifymanagement

22. Partners andWindows Azure PlatformSolution scenarios

23. Web Application and SaaS ProvidersInternet-based applications and services Application logic Deploy web application and services on Windows Azure instances Fabric controller automatically scales to the number of instances available Storage is redundant; application and storage can deployed to specific geographics Fully relational database based on SQL Server technology High availability, data recovery, self management The Windows Azure platform providesthe network and management infrastructureto deliver a platform as a service Storage Relational data Network infrastructure Other clouds On-premises

24. Independent Software VendorsAdapt existing solutions and packaged solutions How do you keep pace with the rate of change customers are expecting? Is there a realistic optionto provide a SaaS solution customers want? How do you efficiently add new value without doingan entirely new on-site implementation?  

25. Independent Software VendorsAdapt existing solutions and packaged solutions Adapt existing software librariesto run on Windows Azure Focus your resources exclusivelyon creating customer value Re-use existing database architecture and code Interoperate and integratewith on-premises applications Expose or consume other servicesusing internet standards Interoperate and integrate with on-premises applications Create data hubs and exchanges between customers

26. Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio Legacy or Non-Portable systems Corporate IT systems include mission-critical applicationsthat will stay on-premises for the foreseeable future (e.g., ERP) Business applications The portfolio of multiple departmental, customer self-service, and integration projects create a management burden and non-optimized use of the corporate data-center

27. Systems Integrators and OutsourcersIntegrate and reconcile the corporate IT portfolio Transition applications to run on Windows Azure Utilize access control to provideidentity and authorization access Reuse existing database architecture and share data Systems Integratorsand outsourcers Seamlessly share data between cloudand on-premises systems Third partylanguages Businesspartners Third party solutions Externalusers

28. Software Developers Innovative user experience, domain-specific solutions Azure services SOAP SOAP Your cloud application Softwareapplications REST REST User interface User experience Visualization Industry or Domain-specific solutions and services XML XML Connectivity and interoperability enhancements

29. HostersPower of choice Provides tools, management, and aggregation of applications that run on Windows Azure Provides advanced infrastructure designed for specific packaged and custom applications ApplicationHosting Supports developers in deploying and managing applications deployed against Windows Azure Manages hosted infrastructure and supports developers and their application ManagedHosting Supplies tools, control panel and markets to developers looking for an elastic cloud solution Manages infrastructure, supplies tools, control panel, and markets to Windows developers Mass MarketHosting

30. Azure Services Panel Discussion

31. Panel Discussion

32. The Road Ahead

33. Windows Azure Platform Roadmap Simple Service Templates One Geo ASP.NET Medium Trust Automated Service Management Service Bus, Access Control Rich Service Templates Multiple Geo Locations Multiple Languages Full Trust Active Directory and Web ID Relational & Virtualized Database Auto DB Management Admin Mode/VM Deployment Geo Replication & On Premises Systems Center Integration Enterprise ID Federation Distributed Queries & CLR Analytics & reporting Data Synch (DataHub) Commercial release CTP 08 Future Web 2.0 Partners Enterprise

34. Next Steps Visit Azure.com/PartnerQuickstart Learn about Azure, and how to quickly start making money! Sign up for the Azure CTP Visit www.azure.com Register for David Chappell’s Road Show near you Hear first hand from a global thought leader about the Azure services

35. Azure Quickstart azure.com/partnerquickstart The one stop shop for partners to access Training Tools Content Updates Announcements …and connect with Microsoft as they develop on Azure services

36. Windows Azure Platform Key WPC Sessions Day 1 – Monday, July 13 Day 2 – Tuesday, July 14 11:30-12:30 The Partner Story for Azure–Value Keynote Doug Hauger (App Plat) Room La Nouvelle AB Partners: West Monroe Partners 2:00-3:00 Partnering with the Azure Services Steve Yi, Erice Morse (App Plat) Room 220-222 Partners: Paypal, Acumatica (TBC), CSC (TBC) Extend Your Application to the Azure Cloud with S+S SQL Data Services Rick Negrin (App Plat) Room 220-222 Partners: Infosys, Clearway Software + Services: Bringing it all together across Microsoft Online Services, Partner Hosted, and Windows Azure Michael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni (S+S) Room 217 3:30-4:30 The Azure Services Platform Partner Model and Pricing Michael Maggs, and Dianne O’Brien (S+S) Room 220-222 Software-Plus-Services: Bringing it all together across MS Online Services, Partner Hosted and Windows Azure Michael Maggs, Gretchen O’Hara, Eron Kelly, and John Zanni (S+S) Room 220-222 Leveraging the Cloud: How ISVs Can Use New Microsoft Programs to Move into the Software-Plus-Services World David Wright (S+S) Room 215-216 5:00-6:00 Lap around Windows Azure, Business Edition David Lemphers (S+S) Room 220-222 Partners: Mamut

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38. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

39. What Are Azure Services? Power of choice Interoperable Comprehensive cloud platform as a service Cloud operating system as a service Fully relational database as a service Connectivity service Use some or all of the Azure services Deploy web applications, web services, or a combination of software and services Utilizes web standardsto interoperate withother clouds, other programming languages, and with on-premises applications