Access To Market - Product Development Presentation
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Kentucky is home to more than 6,700 arts related businesses that employ 24,400 people – nearly four times as many as Toyota or Ford. The arts are a big business in Kentucky and the Kentucky Small Business Development Center (KSBDC) is working to grow that business with an exciting new program – Access To Market (ATM). ATM is a year-long program that will select 50 Kentucky artisan businesses based on a simple application process. Program participants will receive step-by-step business coaching, product development, pricing expertise, and wholesale relationship strategies. In addition participants will build an on-line presence with websites and social media, develop wholesale clients, and move from local to regional and national sales via participation in regional and national tradeshows.
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Access To Market - Product Development Presentation
- 1. Marianna McDonald Product Development
- 4. Keith Recker
- 5. WHOLESALING
- 6. “The opportunities have never been better for artisans to succeed in the marketplace and to speak to their world about their role in community and culture than now.” Keith Recker
- 9. Research • What kind of retailer is the company? • What market does the store serve? • Does the store have a predominant merchandise category, such as books or toys, gifts or crafts? • How much of the store’s sales happen from October – December? • What kind of merchandise sells best in the holiday season?
- 10. REALLY?
- 11. FASHION AND HOME COLOR TRENDS
- 13. ANOTHER WAY TO USE COLOR
- 14. • 1 in 5 workers spends 50 hours/week at work • Email takes 1 full hour per day • Americans work 9 full weeks more than Europeans • 2009: 45% of US workers had unused vacation time CHILDREN -Since 1970s have lost 12 hours per week free time -25% drop in play time / 50% drop in unstructured outdoor play -Spend 8 hours more / week in school than 20 years ago - Homework has doubled in 20 years First Internet generation reaches 18 years of age & have never known a time before the Internet.
- 15. RECYLING
- 16. OLD TO NEW
- 17. GARDENING
- 18. ANIMALS According to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes. American Pet Products Assocation
- 20. TARGET GROUPS
- 21. CORPORATE
- 22. The best asset you have in a recession is your own ability”. Warren Buffett
- 23. Presentation by Nancy Atcher, Consultant P.O. Box 4702 Frankfort, Kentucky 40601 nancyatcher@live.com
Notas del editor
- Congrattulations for being selected. You are a part of history You are on a journey, a road. Painting by Marianne McDonald captures the road you are on. I am your first destination. A little about me: orn Grandparents Artist 1982 College Kentucky Art and Craft Foundation/unique time craft marketing just happening. EXERCISE: What do you think product development is for artistans?
- History is Important. How we got to product development. History 1981 – Kentucky Craft Marketing 1985 – New York 2000- Product Development/Cultural Tourism I’m no expert
- Focus on wholesaling. Why? Takes broad and most consistent approach to making a living. Doors are opened Kentucky 1985 invited to NY.
- Moot point about economy. Fiscal cliff. Artisan product exports. Opportunites have been better better. More techn we are more need high touch. Stores getting in the act. Talke about economy –moot. But part of giftware industry. Bling is gone. World is ready for crafts. As we get more technologiclly drive and loss of time woud to relate and crafts does that. 2004 – 2008 the export of artisan products went up when overall products went down. Which says Global trade went down 12% - Artisan products went up 8.7% - Yeah
- Stores telling stories. When Kentucky got involved PGB knew Marvin Traub president of Bloomingdales, doing world promotion and she suggested Kentucky. Hate to show you next slide.
- Looks like Walmart getting in on the act. Crafts are part of giftware industry. Reitereate “gift”. News flash – nobody needs what you make. I would call this “Inspire the Desire” Because you have to figure out what people want to buy. Retailers are your best source of information. “You can learn a lot by obersving” Yoga Berra. Who has wholesale accounts? Tell me about sore.
- Geez. Can’t I just sell what I make? Option to look at a range of products, which includes price. Make what you want but to look at current colors and other trends and make a line of some for the opinion makers. Look at product development stragegy paperwork. Industry competitive Standard of quality, design Technique. Why? Your work is out in the world. SHOW KCTM slides.
- Are trends important? I hope you are discovered but if not here’s some info to help you design “what the customer”wants.
- Show tongs, ordering online, also your time.
- Pet hotel, clothes, “stress relief”, toys, clothes, travel accessories 51 million dollars. “Toys” $43/dogs for toys
- You are the key. Advantage for you is that you can adapt quickly.