Big Data

1. © 2014 IBM Corporation
Big Data & Analytics Day:
Big Data

2. © 2014 IBM Corporation2
Untapped Resource Empower Everyone Increased Value
The World of Big Data & Analytics
Is Rapidly Expanding

3. © 2014 IBM Corporation3
Data at Scale Data in Many Forms Data in Motion Data Uncertainty
Big Data Is All Data
Volume Variety Velocity Veracity

4. © 2014 IBM Corporation4
Today’s IT challenges and market shifts introduce different data
economics
Traditional workloads New workloads
Systems of Engagement
 Require massive scale and rapid pace
 Accelerate business insights
 Rely on data elasticity, supporting
diverse hardware
Systems of Record
 Benefit from simplified infrastructure
 Require cost efficiency through
improved virtualization and
automation
 Drive controlled data growth
Transactional systems
Email, supply chain, HR
Virtual servers and desktops
Social and media
Mobile applications
Big Data & Analytics
Integrated approach
Exploding
Data Volumes
Diverse
Data Types
Increasing Value
of Information
Mobile & Social
Engagement

5. © 2014 IBM Corporation5
30%
Reduction in
heating bills
The Opportunities from Big Data &
Analytics Are Infinite
15 min
Response time
to requests 150%
Revenue
growth rate
95%Accuracy of 18+ month
sales forecasts
80%
Less time required
to open an account
98.5%
On-time delivery
target achieved
70%Counterparty
measurements
changed
80%Reduction in
serious accidents

6. © 2014 IBM Corporation6
Why Act Now?
Create IT AgilityManage RiskOutperform
Only 1 in 5 organizations
allocate more than 50% of
IT budget to new projects
Of leaders cite growth as
the key source of value
from analytics
Source:
1 - IBM IBV Study: Analytics: A blueprint for value, October 2013
2 - IBM Global Study on the Economic Impact of IT Risk, 2013
3 - IBM Global Data Center Study, 2012
Of respondents were impacted
by a cyber security breach
over the past 24 months
46%75% 1in5

7. © 2014 IBM Corporation7
CAMS: the business
imperative appears
CAMS technologies:
rapidly emerging but lack
of skills
Business Tech Trends – Pacesetters are strategically integrating
Cloud, Analytics, Mobile, and Social (CAMS)
Pacesetting companies:
partnering, insight-driven,
integrate CAMS
2012
2011
2014
Pacesetters
believe technologies are
critical to their business
success
AND
DRIVE REAL
BUSINESS OUTCOMES
1,447
Decisions makers
21%
C-level executives
40%
IT management
39%
Business managemen

8. © 2014 IBM Corporation8
Business Tech Trends: Pacesetters
Since the 2012 Tech Trends study, Big Data & Analytics deployment has
grown by 39%, with 40% now deploying a significant range of Big Data &
Analytics solutions capabilities. Just as crucially, Pacesetters report they are
better at achieving key business objectives with Big Data & Analytics.

9. © 2014 IBM Corporation9
*Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed
1447 IT and line of business (LOB) decision-makers — spanning 5 continents and 15 industries.
Leveraging skills
from the ecosystem
Pacesetters run their
enterprises on insight
CAMS integration for
greater effect
Business Tech Trends 2014 – Pacesetters: Three key characteristics
that set them apart
Partnering is in
their DNA
Analytics is their
fuel
Integration is their
breakaway move

10. © 2014 IBM Corporation10
as likely to have mature
analytics capabilities
as likely to have most of
skills they need
as likely have deployed a
significant range of solutions
Analytics is their fuel
Pacesetters run their enterprises on insight
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
7 in 10
say data-driven
insights are a
significant part of
their organization’s
decision making
process

11. © 2014 IBM Corporation11
How pacesetters like you can leverage the IBM ecosystem
Use IBM Bluemix to
broaden your partnering
experience
Leverage IBM portfolio,
skills and data challenges
Maximize CAMS with IBM
integration support
Partnering is in their
DNA
Analytics is their
fuel
Integration is their
breakaway move
Enter the Mobile
Bluemix App Challenge
Sign up for Watson
Analytics beta
List your solutions on
the Cloud marketplace
https://ibm.biz/biztechjam http://watsonanalytics.
com/
https://ibm.biz/Cloud
mkt

12. © 2014 IBM Corporation12
About the Authors:
Entrepreneur Huddle Webcast:
https://ibm.biz/techhuddle
“Raising the game: The IBM Business Tech Trends Report”
https://ibm.biz/IBMBTT14
The IBM Tech Trends interactive Dashboard
http://bit.ly/tt14dashboard
The IBM 2014 Business Tech Trends links & contacts:
Susanne Hupfer, Ph.D. is a consultant
with the IBM Center for Applied
Insights, where she conducts fact-
based research for innovation leaders.
@cybersooz

13. © 2014 IBM Corporation13
Imagine It. Every Industry can Leverage Big Data and Analytics
Insurance
• 360˚ View of Domain
or Subject
• Catastrophe Modeling
• Fraud & Abuse
Banking
• Optimizing Offers and
Cross-sell
• Customer Service and
Call Center Efficiency
Telco
• Pro-active Call Center
• Network Analytics
• Location Based
Services
Energy &
Utilities
• Smart Meter Analytics
• Distribution Load
Forecasting/Scheduling
• Condition Based
Maintenance
Media &
Entertainment
• Business process
transformation
• Audience & Marketing
Optimization
Retail
• Actionable Customer
Insight
• Merchandise
Optimization
• Dynamic Pricing
Travel &
Transport
• Customer Analytics &
Loyalty Marketing
• Predictive Maintenance
Analytics
Consumer
Products
• Shelf Availability
• Promotional Spend
Optimization
• Merchandising
Compliance
Government
• Civilian Services
• Defense & Intelligence
• Tax & Treasury Services
Healthcare
• Measure & Act on
Population Health
Outcomes
• Engage Consumers in
their Healthcare
Automotive
• Advanced Condition
Monitoring
• Data Warehouse
Optimization
Life Sciences
• Increase visibility into
drug safety and
effectiveness
Chemical &
Petroleum
• Operational Surveillance,
Analysis & Optimization
• Data Warehouse
Consolidation, Integration
& Augmentation
Aerospace &
Defense
• Uniform Information
Access Platform
• Data Warehouse
Optimization
Electronics
• Customer/ Channel
Analytics
• Advanced Condition
Monitoring

14. © 2014 IBM Corporation14
IBM Big Data & Analytics Portfolio
Innovative – easy to consume
Complete – enterprise-ready
Fast – start anywhere and grow

15. © 2014 IBM Corporation15
IBM Watson Foundations
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Reporting, Analysis,
Content Analytics
Cognitive
Exploration
& Discovery
Decision
Management
Predictive Analytics
& Modeling
Information Governance Zone
New/
Enhanced
Applications
Real-time
Analytics
Zone
Exploration,
Landing &
Archive Zone
Information
Ingestion &
Operational
Information
Zone
Enterprise
Warehouse,
Data Mart &
Analytic
Appliance
Zone
Realize It. Invest in a Big Data & Analytics platform.
All Data
Transaction and
application data
Social data
Image,
geospatial, video
Enterprise
content
Machine,
sensor data
Enterprise
content
Third-party data

16. © 2014 IBM Corporation16
RealizeIt.Invest in a Big Data & Analytics platform.
New/
Enhanced
Applications
Why did it happen?
Reporting, Analysis, Content Analytics
What did I learn, what’s best?
Cognitive
What is happening?
Exploration & Discovery
What action should I take?
Decision Management
What could happen?
Predictive Analytics & Modeling
Be
MoreRight, More
Often

17. © 2014 IBM Corporation17
RealizeIt.Invest in a Big Data & Analytics platform.
AllData
Harness
All Data
& All Paradigms
Information Governance Zone
Information
Ingestion &
Operational
Information
Zone
Real-time
Analytics
Zone
Exploration,
Landing &
Archive Zone
Enterprise
Warehouse,
Data Mart &
Analytic
Appliance
Zone

18. © 2014 IBM Corporation18
All Data
New/
Enhanced
Applications
IBM Big Data & Analytics Platform
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Reporting, Analysis,
Content Analytics
Cognitive
Exploration
& Discovery
Decision
Management
Predictive Analytics
& Modeling
Information Governance Zone
Real-time
Analytics
Zone
Exploration,
Landing &
Archive Zone
Information
Ingestion &
Operational
Information
Zone
Enterprise
Warehouse,
Data Mart &
Analytic
Appliance
Zone
Reporting, Analysis,
Content Analytics
Cognitive
Exploration
& Discovery
Decision
Management
Predictive Analytics
& Modeling
Realize It. Invest in a Big Data & Analytics platform.

19. © 2014 IBM Corporation19
All Data
New/
Enhanced
Applications
IBM Big Data & Analytics Platform
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Information Governance Zone
Real-time
Analytics
Zone
Exploration,
Landing &
Archive Zone
Information
Ingestion &
Operational
Information
Zone
Enterprise
Warehouse,
Data Mart &
Analytic
Appliance
Zone
Reporting, Analysis,
Content Analytics
Cognitive
Exploration
& Discovery
Decision
Management
Predictive Analytics
& Modeling
Reporting, Analysis,
Content Analytics
Cognitive
Exploration
& Discovery
Decision
Management
Predictive Analytics
& Modeling
Realize It. Invest in a Big Data & Analytics platform.

20. © 2014 IBM Corporation20
All Data
New/
Enhanced
Applications
IBM Big Data & Analytics Platform
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Information Governance Zone
Real-time
Analytics
Zone
Exploration,
Landing &
Archive Zone
Information
Ingestion &
Operational
Information
Zone
Enterprise
Warehouse,
Data Mart &
Analytic
Appliance
Zone
Reporting, Analysis,
Content Analytics
Cognitive
Exploration
& Discovery
Decision
Management
Predictive Analytics
& Modeling
Reporting, Analysis,
Content Analytics
Cognitive
Exploration
& Discovery
Decision
Management
Predictive Analytics
& Modeling
Realize It. Invest in a Big Data & Analytics platform.

21. © 2014 IBM Corporation21
Tools to address practical challenges managing Big Data
DB2 with BLU Acceleration
 In-memory computing
 35x to 73x faster analytics1, with some queries running more than
1400x faster
 instant insight from real-time operational data and historical data
 No need for indexes, aggregates, or tuning
 Ultimate operational simplicity with “load and go” performance
 Available for on-premises or via the cloud
IBM Puredata For Analytics
 Simple data appliance for serious analytics.
 It simplifies and optimizes performance of
data services for analytic applications,
enabling very complex algorithms to run in
minutes not hours.
 In-Database Geospatial Analytics compatible
with industry standard ESRI GIS formats.

22. © 2014 IBM Corporation22
Tools to address practical challenges managing Big Data
InfoSphere BigInsights for Hadoop
 For data at rest
 100% standard Hadoop
 IBM Big SQL, BigSheets
 Developer tools, Accelerators
 Ease of use for all roles
InfoSphere Streams
 For data in motion
 Agile development environment
 Sub-millisecond response
 Live graph, streams debugger
 Packaged adapters and toolkits
 Geospatial Toolkit

23. © 2014 IBM Corporation23
Solutions to address practical challenges Analyzing Big Data
Cognos BI
 Full breadth of BI for every decision-maker
 Query, reporting, analysis, scorecards and
dashboards
 Delivered where, when and how needed
 Answer “how am I doing”, “why”, and “what should I
be doing?”
 View of all time horizons: past, present & future
SPSS
• Comprehensive predictive analytics
platform
• Desktop to integration within operational
system deployment
• Providing a range of advanced analytics -
text analytics, entity analytics, social
network analysis, decision management
and optimization.

24. © 2014 IBM Corporation24
Powerful Analytics for Everyone
Watson Analytics
 Single Business Analytics Experience -
Watson Analytics is a seamless, unified
experience that brings together a set of self-
service enterprise data and analytics
capabilities on the cloud.
 Fully Automated Intelligence
 Natural Language Dialogue
 Guided Analytic Discovery
Visit WatsonAnalytics.com
and get started for free

25. © 2014 IBM Corporation25
Solutions to address Enterprise Content Management
Content Navigator
Dramatically improve the way people interact with and manage content
IBM Navigator on Cloud
Uniting knowledge workers through content in a flexible and trusted cloud environment.
Watson Content Analytics
Uncovers insights from unstructured data to shape business outcomes.
FileNet Content Manager
Provides full content lifecycle and extensive document
management capabilities for digital content.
Case Manager
Optimizes case outcomes with information, processes and people.
Content Foundation
Full content lifecycle and document management for expansive ECM capabilities.
Datacap Taskmaster Capture
Automates input of data from documents to reduce cost and accelerate document
process efficiencies.
Daeja
Universal viewer that opens and displays hundreds of image and document formats.

26. © 2014 IBM Corporation26
4x IBMInfoSphereBigInsights
delivers performance gain1
1.Audited STAC® Report Securities Technology Analysis Center
Of database queries
for reporting2
InfoSphere BigInsights for Hadoop
RealizeIt.Optimize your Big Data & Analytics infrastructure.
Open Source Hadoop
38x
Average
Acceleration
2. Based on internal tests.
Dynamic
Query
Compatible
Query
Dynamic
Cubes
C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8
DB2 with BLU
CognosBI
+
DB2BLU
+
Power

27. © 2014 IBM Corporation27
Big Data & Analytics on Bluemix https://ace.ng.bluemix.net/#/home
You can launch Big Data services and build applications in minutes
on Bluemix. Use only what you need.

28. © 2014 IBM Corporation28
In Summary: Go Further and Faster with IBM
Resources
Accelerated Discovery Lab Ecosystem
Analytics Solution Centers
Expertise
9K
Consultants
30K
Engagements
2,500
Academic Initiative
1,000
Partnerships
Business Partners

29. © 2014 IBM Corporation29

30. © 2014 IBM Corporation30
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