Client Examples

1. © 2013 IBM Corporation
Big Data & Analytics Client Examples

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Arad Group
Challenge
• Reduce water loss, cut costs, and gain water consumption
insight using analytics technology
Solution
• IBM’s analytics algorithms and Arad's Dailog3G and City-
Mind software helps identify abnormal water consumption,
leak/water waste, and optimized customer interactions.
Benefits
• Reduced false alerts dramatically which decreased
unnecessary technician visits
• Water loss reduction saves money and yields proven return
on investment
• Email or SMS alerts when a leak is detected, reduces
customer service calls
• Faster leak detection cuts water waste and results in better
conservation
• Future predictive algorithms expected to help manage
resources (i.e. tank levels, pressure, and pump scheduling.)
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ASTRON
Challenge
• Develop a resource- and energy-efficient way for astronomers to
analyze unprecedented amounts of unstructured data and gain insight
into major astronomical questions
Solution
• A streaming analytics platform running on energy-efficient exascale
supercomputing technology.
Benefits
• Accelerates identification of relevant images and data by
approximately 99 percent making info. available to astronomers in
minutes vs. days
• Streaming analytics platform facilitates daily analysis of over one
exabyte of data; twice the amount generated by daily Internet traffic
• Integrates data from 3,000+ dishes and antennas
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Wimbledon Championships
Challenge
• Expand the tournament’s appeal by enhancing the experience
for tennis fans with rich, engaging content in real time through
social media.
Solution
• IBM analytics capabilities delivered analysis and insights
direct to viewers via mobile, TV and web, combining detailed
match data with sentiment analysis for the first time.
Benefits
• Gathers large volumes of data in real time (i.e. on-court
sensors & scorers, off-court analysts, global social media
users)
• Integrates and enriches multiple sources of structured and
unstructured data & distributes info. to analytical tools, web
sites, mobile apps and TV
• Real-time match analysis reveals winning play patterns; cloud
infrastructure predicts demand and automatically adjust
resources to match
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C Spire Wireless
Challenge
• Help account reps craft personalized offers and
avoid client dissatisfaction.
Solution
• Predictive models examine customer behavior to
determine optimal service mix and reduce churn.
Benefits
• Enhances customer satisfaction levels, improving the
effectiveness of retention campaigns by 50 percent.
• Boosts cross-selling and up-selling, with sales of
select accessories rising by 270 percent.
• Offers fine-grained control over the customer
experience, increasing the effectiveness of
marketing campaigns.
• Embedded insights empowered reps to optimize
customer interactions
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Catalonia Dept of Health
Challenge
• Enable physicians, nurses, and social workers
to collaboratively approach chronic disease and
increase patient outcomes
Solution
• The new care coordination program delivers an
integrated view of patient data
Benefits
• Gain a 360 degree view of each individual,
which helps clinicians create care plans tailored
to each individual’s needs.
• Reduction in ER visits, hospital readmissions,
and program costs.
• Care plans assembled in hours rather than
months.
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Consolidated
Communications Holdings
Challenge
• Proactively detect unusual network behavior in
near real time in order to prevent operational
issues before they occur
Solution
• IBM® SmartCloud® Analytics software which
uses IBM InfoSphere® Streams software to
quickly ingest, analyze and correlate tens of
thousands of network metrics every five minutes.
Benefits
• USD 300,000 projected annual cost avoidance
• 100 percent detection of major incidents that
occurred
• Advanced warning of problems, far earlier than
traditional methods
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City of Toulouse
Challenge
• Find new ways to capture its citizens concerns and use
analytics to identify and prioritize urgent issues as well as
understand how messages are resonating
Solution
• A social data analytics solution to analyze citizens’ needs
posted on public social media, taking into account factors
including context, content and sentiment.
Benefits
• Collected and analyzed more than 1.6 million comments
enabling the city to identify issues with precision.
• Accelerated its average response time to road-maintenance
issues by 93 percent, from 15 days to 1 day.
• Able to identify and address residents’ misconceptions and
concerns and gain support of a revitalization project.
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Denihan Hospitality Group
Challenge
• Extract insightful information that allows smart,
calculated risks to be taken from improving the
guest experience and customizing marketing
campaigns to boosting productivity
Solution
• Analytics technology applied to Big Data,
allows massive amounts of information to be
sifted through to understand why customers
choose their hotels and decide to return.
Benefits
• Productivity savings of 40 percent
• Analytics delivers a 300 percent return on
investment
• Predictive analytics maximizes overall
profitability
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Challenge
• Reduce the amount of violent crime in a two square
mile region of the city
Solution
• Uses historical data to create an intelligent
database to establish relationships across people,
places and other entities
Benefits
• Reduced the amount of crime in a two square mile
region by more than 50 percent during a 4 year
span
• Able to identify layers of crime, individuals involved
in crime, and gang activity
• Able to solve crimes faster and stop urban flight
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Durham NC Police Department
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Shiseido Korea Co., Ltd.
Challenge
• Develop a more targeted approach to marketing
leading to increased revenue through cross-sales
and up-sales
Solution
• Use behavioral analytics, propensity models and
segmentation to predict consumer purchases
Benefits
• 70 percent faster reporting delivers a
comprehensive view of consumer behavior and
sales performance
• 92 percent reduction in time spent creating direct
mail target lists
• 94 percent shorter inventory reordering process
leading to better demand fulfillment
• Analysis of customer data uncovers patterns of new
insights helping predict trends and demand
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Honda
Challenge
• Improve product quality while minimizing money
and time by conducting real-time predictive
maintenance
Solution
• Using SPSS software, Honda is able to employ
an IBM predictive maintenance and quality
solution that leverages powerful analytics and
data integration
Benefits
• Provides real-time predictive maintenance so
that data streamed directly from the vehicle can
be analyzed for performance
• Able to analyze and predict warranty issues
which will help prevent future related problems
• Improved asset productivity and process quality
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Fluid, Inc.
Challenge
• Drive conversion, customer satisfaction, and
brand loyalty for mass marketers and luxury
goods merchants such as The NorthFace,
Reebok, Google, Sears, and Clorox
Solution
• Fluid’s cognitive, expert personal shopper app
powered by IBM Watson transforms consumer
dialogue to make the best possible purchases
Benefits
• Empowers consumers to shop as they choose
while helping retailers foster a consumer led
experience that turns shoppers into buyers
• Replicates the best of the in-store experience
online which is like putting an expert sales
associate in the hands of every consumer
• Expected to help consumers make the same
query online in plain English to find the perfect
items
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