The document discusses using LinkedIn effectively using the 80/20 principle. It explains that 80% of results typically come from 20% of causes. The document provides tips for optimizing a LinkedIn profile, engaging with others by commenting and sharing posts, and participating in groups. It recommends focusing efforts on the 20% of LinkedIn activities that provide the most benefits, like engaging with influential users and groups. The document promotes a LinkedIn training course that teaches how to find new clients through LinkedIn in under 30 minutes per day.

1. LINKEDIN 80/20: GETTING
MORE RESULTS WITH LESS
EFFORT
Ted Prodromou
www.tedprodromou.com

4. LinkedIn 80/20:
Getting Better Results With Less Effort
Understanding the Power of LinkedIn
2. Understanding the Power of 80/20
3. Combining 80/20 With LinkedIn
1.
There’s a special bonus for those who stay on the webinar
until the end!

5. My LinkedIn Story

17. I Needed To Recession-proof My
Business

18. What If You Could Predict How Many
New Clients You Would Have Each
Month?

19. What If You Could Get As Many New
Clients As You Wanted Whenever You
Wanted?

21. Sounds Crazy Doesn’t It?

23. I Spent Just 30 Minutes a Day Helping
People

24. My Experiment Worked Better Than I
Imagined

25. My Initial Results
• The number of times I appear in LinkedIn Searches
increased 120%
• The number of times my profile was reviewed by others
increased 150%
• The number of people reaching out to me to connect
tripled
• The number of people emailing or calling me after
connecting quadrupled
• Traffic to my website increased over 400%
• And I picked up a couple of new ideal clients!

26. Now I Have Predictability In My Business

28. How Do I “Create” Customers?

30. THE POWER OF LINKEDIN

31. 277 Million LinkedIn members
(March 2014)

32. More Than Two New Members Every Second

33. Executives From Every Fortune 500 Company

34. 53% of business-to-business marketers have acquired a
customer through LinkedIn
(HubSpot)

35. 83% of online business-to-business marketers use
LinkedIn, compared to 53% for business-to-consumer
(HubSpot)

36. 61% of social media users primarily use LinkedIn for
professional networking, compared to 22% for Facebook,
and 4% for Twitter
(Lab42)

37. 81% of LinkedIn users belong to at least 1 group, 52% of
whom participate in group discussions
(Lab42)

38. 65% of journalists have used information on LinkedIn as
research material
(Integer Group)

39. 77% of LinkedIn members use the site to research people
and companies, 69% to reconnect with past business
associates and 50% to build new networks
(Power Formula)

40. 43% of employers use social media to recruit – of those,
88% use LinkedIn, 46% Facebook and 22% Twitter
(Mashable)

41. 9 out of 10 C-level executives use LinkedIn
at least once a week for at least one hour
(Forbes)

42. 87% trust LinkedIn as a source for decision making
(HubSpot survey)

43. 49% find LinkedIn to be a good source for word of mouth
information on brand experiences
(HubSpot survey)

44. LinkedIn has become one of the most trusted authority
sites on the internet

45. Three Ways to Use LinkedIn
• Get found by other people
• Find other people
• Establish your authority by
helping others and sharing great
content

46. Three Keys to LinkedIn Success
• Build a strong foundation
• Focus on helping others
• Be consistent

47. Build a Strong Foundation
Your LinkedIn Profile is the Key to LinkedIn Success

48. Build a Strong Foundation
People Review Your LinkedIn Profile Before They Do
Business With You

49. Build a Strong Foundation
Think of our LinkedIn profile as your website where you
want to grab people’s attention

50. Build a Strong Foundation

51. Build a Strong Foundation

52. Build a Strong Foundation

53. Build a Strong Foundation
When you add too many characters in your
name field it cuts off your professional headline

54. Build a Strong Foundation
Complete Your Profile to at least the
All Star Level

55. Build a Strong Foundation
Make at Least 500 Connections

56. Build a Strong Foundation
Create a Compelling Professional Headline

57. Build a Strong Foundation
Create a Compelling Professional Headline

58. Build a Strong Foundation
Create a Compelling Professional Headline

59. Build a Strong Foundation
Use a Professional Headshot

60. Build a Strong Foundation
Use Keywords in Your Profile Especially in
Your Summary

61. Get At Least 5 Recommendations
• LinkedIn requires at least five recommendations to
consider your profile “complete”
• Because of compliance issues, financial advisors can’t
display your recommendations
• Get five recommendations from friends or colleagues then
hide them from your profile

62. HELPING OTHERS

63. Status updates
• Share interesting articles, blog posts, videos and
updates in your Status Updates
• You can use @ and # like on Twitter

64. Like, Comment and Share Content From Pulse

65. Like, Comment and Share

66. Join in your network’s discussions

67. Endorse others

68. Recommend others

69. Send a personal note after connecting

70. Comment, Like and Share Company updates

71. Comment, Like and Share Influencer posts

72. Participate in active groups

73. BE CONSISTENT

74. LinkedIn Profile Views

75. Website Traffic

76. What I learned
• When I was fully focused during my daily LinkedIn visits,
the number of views of my profile increased, the number
of Likes of my posts, and sharing of my content increased
• When I was just “doing my time” and not fully engaged, I
had almost no engagement from others
• I could generate more engagement with 10 minutes of
focused time than during 30 minutes of unfocused time
• Saturday is the best day to share content and engage
others in conversation

77. Have a plan
• Focus on interacting in no more than 2-3 groups at a time
so you don’t spread yourself too thin
• Never self-promote in groups. Focus on helping others
and they will get to know, like and trust you which builds
long-term relationships.
• Always send personalized invitations when you are
reaching out to others
• Always send personalized emails to people you connect
with and let them know why you appreciate them
connecting with you
• Have fun!

78. THE POWER OF 80/20

79. Pareto Principle
The Pareto principle states that, for many events, roughly
80% of the effects come from 20% of the causes.
Pareto developed the principle by observing that 20% of
the pea pods in his garden contained 80% of the peas.
Business-management consultant Joseph M. Juran
suggested the principle and named it after Italian economist
Vilfredo Pareto, who observed in 1906 that 80% of the land
in Italy was owned by 20% of the population

80. 80/20 Basics
80/20
80% of the traffic travels on 20% of the roads
80/202
64% of the traffic travels on 4% of the roads
80/203
52% of the traffic travels on 0.8% of the roads

81. Perry Marshall’s 80/20 Tool
www.8020curve.com

82. If 50 people spent $100 how many would
spend $500?

83. LINKEDIN + 80/20 =
SUCCESS

84. Where do you spend your time on LinkedIn?

90. Create a Plan
• Determine your LinkedIn objectives
• Document your profile views and the number of times you
appear in searches
• Find quality groups which have a lot of activity
• Focus on 2-3 groups at a time
• Join existing, active conversations in groups
• Comment, Like and Share other people’s posts
• Comment, Like and Share Company page posts
• Post on your Company page
• Track your profile views, the number of Comments, Likes
and Shares of your posts and of your Company page

91. Which activities bring you the most return on your time
investment?

100. Finding Quality Groups

105. Look at the Discussions

106. Follow Popular Companies and Comment on Their Updates

107. Join in your network’s discussions

108. Like, Comment and Share Influencer Updates

109. Conclusion
• We explored the power of LinkedIn
• You saw how 80/20 can exponentially improve your
results with less effort
• You know how to get the maximum results from LinkedIn
by applying the 80/20 Principle

110. Bonus
• For those still on the webinar, I’m offering you a
complimentary LinkedIn profile review which I normally
charge $297.
• If you are interested, fill out the contact form on
www.tedpro.co and I will schedule your profile review

111. Let Me Ask You A Simple Question

112. If I Could Teach You Exactly How To Use
LinkedIn To Find One New Affluent Client
Per Week

113. Would You Let Me Teach You?

114. We’ve covered a lot of ground today but
we’ve barely scratched the surface about
how LinkedIn can help your business

115. LinkedIn is growing like crazy and
constantly adding new features

116. There’s a buzz about LinkedIn but most
people still don’t get it

117. You have a golden opportunity to gain
huge competitive advantage by learning
how to use LinkedIn effectively

118. Let Me Introduce You To My Brand New
Course…

120. What This Course Is…

121. You’ll Know More About LinkedIn Than
90% of the Members

122. You’ll Know Exactly Who Your Ideal Client Is

123. How To Get Their Attention

124. How To Get Them To Call You Instead of
You Chasing Them

125. What Makes This Course Different?

126. You Get Direct Access To Me

128. I’ll Show You Exactly What I Do

129. It’s My Intention To Make You a LinkedIn
Expert

130. Attract Affluent Clients Anytime

131. I’ll Show You How To Generate Leads

132. And I’ll Show You Engage Them So They
Know, Like and Trust You Immediately

133. This Is Unlike Any Course You’ve Ever
Taken

134. This Is Not An Outdated LinkedIn Course
With Last Year’s Information

135. You Get The Tools, Knowledge And Tips
That Work On LinkedIn Today

136. Learn Specific Strategies You Can Use
Immediately

137. You’ll Get Immediate Results
Guaranteed!

138. How Would That Feel?

139. Here’s Some of What You’ll Learn
• How to engage prospects so they trust you immediately
• Where your ideal clients hang out on LinkedIn
• The best times to post content for maximum exposure
• Profile tips that put you at the top of the search results
• And more secrets that will let you dominate LinkedIn!

140. Here’s What You’ll Receive
• Four weekly online webinar training sessions where I’ll
show you exactly how to get instant results on LinkedIn in
less than 30 minutes a day
• A bonus online webinar training session where I’ll teach
you everything you need to know about LinkedIn
Advanced Search
• Bonus videos showing you how to use new LinkedIn
features as they’re released

141. What Is My Investment?
• LinkedIn Accelerator is amazing and you’re probably
wondering how much does it cost?
• I normally charge $1997 because of the amount of direct
access to me you will receive
• But I decided I want to create a ton of new success stories
• Which means you are in luck!

142. Your Investment In The Complete Linked
Accelerator System Is Just $497

143. Still Not Convinced?

144. My Unconditional Guarantee
• I guarantee you will see results from Linked Accelerator if
you do exactly what I show you
• If you do what I show you and you don’t get results, I will
refund every penny
• You have nothing to lose so register now!

145. Register Now!
Only $497 until Sunday March 9th
www.linkedaccelerator.com
The first 10 registrants will receive a free
30 minute one-on-one consultation with me