New Media Drivers License at LA2M, Derek Mehraban, Dec 09

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Derek Mehraban, CEO of Ingenex Digital Marketing (http://ingenexdigital.com) speaks on the New Media Drivers License Course at MSU at Lunch Ann Arbor Marketing on December 16. Visit class site http://newmediadl.com

Empresariales Tecnología

Derek Mehraban - CEO
An experienced digital marketing company
with an Ann Arbor attitude

“Ingenex Digital Marketing is a lean
machine and Derek Mehraban is
a breeze to work with”
- Ken Weber, Client and Owner of
Weber’s Hotel and Restaurant

Why Learn Digital

connecting

relationships

inﬂuencing

engagement

Growth of Social Media

Social Media
is the
#1 activity
on the Web
source: Reuters

90% of
consumers trust
peer recommendations
source: Nielsen

Shift in Media Spend
US Online Advertising Spending,
2001-2011 (billions)
2001 $7.1
2002 $6.0
2003 $7.3
2004 $9.6
2005 $12.5
2006 $16.9
2007 $21.4
2008 $27.5
2009 $32.5
2010 $37.5
2011 $42.0

0 10 20 30 40 50

Learn more about New Media
education at MSU

http://newmediadl.com

http://twitter.com/msunewmedia

http://facebook.com/msunewmedia

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New Media Drivers License at LA2M, Derek Mehraban, Dec 09

1. Derek Mehraban - Instructor

2. Derek Mehraban - CEO An experienced digital marketing company with an Ann Arbor attitude “Ingenex Digital Marketing is a lean machine and Derek Mehraban is a breeze to work with” - Ken Weber, Client and Owner of Weber’s Hotel and Restaurant

3. Why Learn Digital connecting relationships inﬂuencing engagement

4. Growth of Social Media Social Media is the #1 activity on the Web source: Reuters 90% of consumers trust peer recommendations source: Nielsen

5. Shift in Media Spend US Online Advertising Spending, 2001-2011 (billions) 2001 $7.1 2002 $6.0 2003 $7.3 2004 $9.6 2005 $12.5 2006 $16.9 2007 $21.4 2008 $27.5 2009 $32.5 2010 $37.5 2011 $42.0 0 10 20 30 40 50

6. Why Digital Works

7. It All Starts With Strategy

8. Set Goals & Objectives

9. Audience Proﬁles

10. Understand Your Competition

11. Imitate + Innovate

12. Listen to Chatter

13. Pay Attention

14. Respond

15. Offer Incentives

16. Create Landing Pages

17. Capture Leads