Social Marketing And Consumer Reviews For L A2 M, March 2010
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In this talk, we’ll compare consumer review services and social networks, and learn how to avoid the bad apples. We’ll learn about the Federal Trade Commission’s crack-down on deceptive advertising, and what it means for bloggers, reviewers and advertisers. Business owners will learn how to use online reviews to get new customers. Whether you’re a consumer, advertiser, business owner or blogger, there is something in this talk for you.
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Social Marketing And Consumer Reviews For L A2 M, March 2010
- 1. Social Marketing and Online Consumer Reviews Joel Vergun The power of Social Marketing The latest twist in social marketing: Consumer Review sites Tips for consumers and business owners
- 4. Automatic and self-imposed (What do others do? What will others think of me?)
- 6. More sources of information
- 7. The Internet
- 8. Transfer of old paradigms to the online space leads to unexpected problems and bad decisions
- 11. Internal biases
- 12. Doing good: Reciprocity; supporting good causes
- 13. What others say: opinions and experiences of other buyers, a.k.a Consumer Reviews
- 15. Ask someone you trust (w.o.m.)
- 16. Remember an ad, a sign or an example
- 17. Look up in a directory (printed or online)
- 19. Consumer Reviews (written w.o.m.)
- 23. Too few reviews, too many sites
- 24. Contaminated by marketing tricks
- 26. Expected or unexpected (confirmation bias)?
- 27. Facts (quality, price) or opinion?
- 29. People you think you know
- 31. Experts, pseudo-experts and actor-experts
- 32. People “like you” (demographics, beliefs)
- 33. People you trust (authority figures)
- 36. Actors: “I'm not a doctor, but I play one on TV”
- 37. Messengers: Newscasters and talk show hosts
- 39. JDpower.com
- 44. Highest ranked large car 2009 Mercury Sable
- 46. Which is the more rational purchase (price, quality, support for the local economy...)?
- 47. Which would you rather be seen in? The Mercedes or the Cadillac? The Malibu or the Passat?
- 48. Which has more influence, facts or social factors? Experts or neighbors?
- 50. Products
- 51. Places
- 52. Mashups
- 54. Power Reviews
- 55. Yelp
- 56. Google maps
- 58. Specialty sites:
- 59. Sitters.com (but would you?)
- 60. Google “ratings of <service>”
- 61. Most niches are covered (you'd be surprised what you can find)
- 64. “Unbiased”
- 65. Requires businesses to join to use “conflict resolution”
- 67. Epinions.com
- 68. Look for reviews on the merchant's web site
- 69. Power Reviews offers cross-site consumer ratings
- 71. NextStop
- 72. Windows Live (now Bing), etc.
- 73. Google Maps
- 75. Pseudonymous
- 76. Social, flexible
- 81. Google Maps
- 84. Find a specialty site: Google “<specialty> <city> reviews”
- 85. Use an aggregator (e.g. Google Maps)
- 86. What do you do if you're a business owner and this happens....
- 87. Local business worst nightmare
- 89. Find out how to write a review (Link)
- 90. Email the link to good customers, ask for a review, explain why.
- 91. Don't offer to compensate them! Just thank them.
- 93. Online Groups and email lists
- 94. Social networks
- 95. Business groups
- 96. Expert and hobbyist sites (woodworking)
- 97. Youtube - (“United broke my guitar”)
- 98. “sucks” sites
Notas del editor
- Naturally, Ford discontinued this model in 2010 This is not the best large car you can buy! If price is no option. For the price of two of these, you could have the Lexus which won the quality award for large luxury cars.