The document discusses lessons learned from relaunching a product from a UX perspective. It recommends conducting a content audit to evaluate all elements and prioritize what to keep, change, or remove. Wireframing and design iterations should follow. The relaunch process should involve users early through tests and feedback to ensure usability. A mobile-first approach is important to provide parity across devices. The relaunch requires company-wide involvement and should not be a side project but a dedicated, managed effort.
6. 1. Content Audit
List + evaluate
every single element
100+ elements for PDP
Decide:
● KEEP
● CHANGE
● KICK
Prioritize
all elements which should go
on the page
15. * http://bradfrostweb.com/blog/mobile/content-parity/
Content Prioirity is key
Start designing mobile first
to avoid layout issues
Work towards Content parity *:
“let’s hide this on mobile” is not
the right way
Give users what they ask for -
independent of the device they are
using
Content is king
23. Usability Tests
on the existing
platform
Blog posts Newsletters User surveys
Sneak
Previews for
Top Seller
Alpha & Beta
with feedback
forms
Inhouse
Usability
Tests
External
Usability
Tests*
Usability tests
on the existing
platform
What we did in detail
*at Usability Fix YOU IS NOW ImmboilienScout 24
24.
25.
26.
27. Das neue Schaufenster ist
viiiiiiiiel zu groooooß!
Hilfe! Die Produkte
da oben erschlagen
einen ja total!!!!!!!!
Da muss man ja viel
zu viel rumscrollen.