1. SMART
ITINERARY
SERVICES
POTENTIAL CONSUMER ANALYSIS

2. INTRODUCTION
THE ANALYSIS OF POTENTIAL USERS BECAME AVAILABLE
WITH A SURVEY CREATED TO VERIFY IF THE USERS HAVE
THE PROBLEMS WE BELIEVE THEY HAVE AND IF THEY ARE
INTERESTED IN OUR SERVICE.
THE SURVEY ASKED TO:
• MORE THAN 50 INTERVIEWEES;
• ALL OVER THE WORLD;
• WITH DIFFERENT AGES;
• AND MOST OF THEM WITH THE SAME PROBLEM THAT WE
COULD HELP .

3. MAIN RESULTS
• 58 PEOPLE ANSWERED THE SURVEY.
* tool: www.surveymonkey.com

4. MAIN RESULTS
• MORE THAN 60% OF THE INTERVIEWEES TRAVEL
ABROAD AT LEAST ONCE A YEAR.
* tool: www.surveymonkey.com

5. MAIN RESULTS
• 70% OF OUR INTERVIEWEES HAS A MOBILE PHONE
THAT COULD RUN OUR APPLICATION.
* tool: www.surveymonkey.com

6. MAIN RESULTS
• 70% OF THE INTERVIEWEES WOULD USE AN
APPLICATION LIKE THE ONE WE INTEND TO OFFER.
* tool: www.surveymonkey.com

7. MAIN RESULTS
• ALMOST 50% OF THE INTERVIEWEES WOULD PAY AT
LEAST US$ 2 TO HAVE THE APPLICATION.
* tool: www.surveymonkey.com

8. MAIN RESULTS
• PEOPLE HAVE THE PROBLEM WE BELIEVED, MOST OF
THEM ARE INTERESTED IN HAVING THE APPLICATION.
• PEOPLE HAVE THE TECHNOLOGY REQUIRED TO RUN
THE APPLICATION.
• THERE IS A BIG POTENTIAL MARKET WITH THE
APPLICATION, BECAUSE A GOOD PART OF THE PEOPLE
WOULD PAY AT LEAST US$ 2.00 FOR IT.
* tool: www.surveymonkey.com