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Wisconsin  State Prevention Conference,[object Object],June 14-16, 2011,[object Object],Social Media,[object Object],Presence & Policy,[object Object],Host/Moderator: LaDonna Coy with,[object Object],Emily Dieringer, Winnebago Co. Public Health,[object Object],Sara Mader, Madison Dane Co. Public Health,[object Object],Annie Allen, Sauk County Public Health ,[object Object],#WSPC2011,[object Object]
LaDonna Coy, MHR, CPS, CDLA,[object Object]
#Hashtag,[object Object],#WSPC2011,[object Object],http://search.twitter.com,[object Object]
Learning Objectives,[object Object],Define “presence” in Social Media,[object Object],Deciding “to post or not to post”,[object Object],Share stories and examples ,[object Object],Identify a set of tools to help you define your social media guidelines or policy,[object Object]
Social Media Presence and Policy
Networked Expertise ,[object Object],Knowledge  gets shared throughout Networks,[object Object]
Relationships …,[object Object],Digg,[object Object],Like,[object Object],Comment,[object Object],Tweet,[object Object],“Friend”,[object Object],Share,[object Object],Text,[object Object],Follow,[object Object],Update,[object Object],… make mediasocial!,[object Object]
Social,[object Object],Media,[object Object],Tools,[object Object]
Establish Your Presence by …,[object Object],Connecting,[object Object],Listening,[object Object],Sharing,[object Object],Learn,[object Object],Participating,[object Object],Commenting,[object Object]
Napkins & Cards,[object Object]
Emily DieringerWinnebago Co. Public Health,[object Object]
re:TH!NK’s Social Media,[object Object]
re:TH!NK’s Social Media,[object Object]
re:TH!NK’s Social Media,[object Object]
re:TH!NK’s Social Media,[object Object]
re:TH!NK’s Social Media,[object Object]
WCHD Social Media,[object Object]
WCHD Social Media,[object Object]
WCHD Social Media,[object Object]
Tracking Social Media,[object Object]
Tracking Social Media,[object Object]
Organizing Social Media,[object Object]
Sara Mader, Madison Dane Co. Public Health,[object Object]
Facebook Profile Page,[object Object]
Facebook Info Page,[object Object]
Annie Allen RN, PHN,[object Object],Sauk County Health Department,[object Object]
WhereTo Get Content?,[object Object],Websites,[object Object],YouTube,[object Object],Twitter,[object Object],Facebook,[object Object],News,[object Object],Coworkers,[object Object],Community Events,[object Object],Department Events,[object Object]
Be Aware of what You Post,[object Object]
Dealing With Negativity,[object Object]
5,[object Object],Reasons,[object Object],to have a,[object Object],Social ,[object Object],Media,[object Object],Policy,[object Object]
1.Establish Clear Guidelines,[object Object]
2.Identify Standard Responses,[object Object]
3.Have a Consistent, Coordinated Presence,[object Object]
4. Protect ,[object Object],Equipment,[object Object],Staff time,[object Object],Data,[object Object],Reputation(yours & organizations),[object Object]
5. Have a plan in place for crisis situations,[object Object]
Social Media Presence and Policy
Knowledge is shared …,[object Object],And change  happens,[object Object],Through our Networks,[object Object]
Amplified as we …,[object Object],Digg,[object Object],Like,[object Object],Comment,[object Object],Tweet,[object Object],“Friend”,[object Object],Share,[object Object],Text,[object Object],Follow,[object Object],Update,[object Object],…make mediasocial!,[object Object]
Social media [is] …a rapidly evolving culture, and a fundamental shift in communications, community building and decision making. ,[object Object],To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era. ,[object Object],--Lisa Colton, Darim,[object Object]
References & Resources,[object Object],All materials and links from today’s workshop http://technologyinprevention.wikispaces.com/wspc2011,[object Object],Red Cross Social Media Strategy Handbook http://sites.google.com/site/wharman/social-media-strategy-handbook,[object Object],Mayo ClinicPolicy,[object Object],http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/,[object Object],Policy Tool for Social Media,[object Object],http://socialmedia.policytool.net/,[object Object],CDC Social Media Tools, Guidelines and Best Practiceshttp://www.cdc.gov/SocialMedia/Tools/guidelines/index.html,[object Object]
References & Resources,[object Object], Social Media Guidelines by Socialfishhttp://www.socialfish.org/2009/10/drafting-socmed-guidelines.html,[object Object],NTEN Tips for writing your first social media policy http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy,[object Object],Photo CitationsAll Photos from Istockphoto.com or Shutterstock.com,[object Object]
This presentation is licensed under CREATIVE COMMONS.,[object Object],This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license.  The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.,[object Object],Suggested Attribution: ,[object Object],Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health;  for the Wisconsin State Prevention Conference, June 14-16, 2011. ,[object Object]

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Notas del editor

  1. How many here are already doing some social media at work? For work? What do you find most interesting?What do you find challenging?Does your organization have a social media policy? Do you have a personal social media policy?