Social Media 101: Fundamentals for Coalitions
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For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012
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Social Media 101: Fundamentals for Coalitions
- 1. Social Media 101 Fundamentals for Getting Started LaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum Washington, DC
- 2. LaDonna Coy MHR, CPS, CDLA Clients/Partners • CARS The surest way to provoke • CSAP the imagination is to seek • CADCA Institute • Collaborative Conversations out environments you have • Kansas AAPS no experience with. • Kansas Prevention Network • Kansas Family Partnership • Eagle Ridge Institute • Free Spirit Publishing Primary Prevention • Learn Resource Network Capacity building • MIPH • ODMHSAS Social media • Omega Point International • Oregon Research Institute communications • Paxis, Inc • PIRE Virtual Learning, Training & • Safe & Caring Schools 2 Interactive webinars • Wisconsin Clearinghouse
- 3. # Hashtag The Workshop #Forum2012
- 4. What drew you here? 4
- 5. Learning Objectives • Define social media • Introduce a coalition social media communications audit • Describe how coalitions are using social media
- 6. Do you remember … B.E.
- 7. We create the technology and then … the technology creates us!
- 8. What is . . . Social Media?
- 9. 1. Social Media … a different way to communicate
- 10. 2. Not just “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
- 11. 3. Social Media … is here to stay!
- 12. Why is social media important to coalitions?
- 13. Social Media is a game changer
- 14. What’s Changing? Expert to audience Presentation Reach Curriculum & training Focus on information Search Service delivery Silos & Gatekeepers Cooperation > Collaboration Content management Control
- 15. What’s Changing? Expert to audience Networked expertise Presentation Interaction Reach Engage Curriculum & training Social & Informal learning Focus on information Focus on Relationships Search Subscribe Service delivery Community engagement Silos & Gatekeepers Open access/Network Cooperation > Collaboration Collaboration > Collective action Content management Community management Control Influence
- 16. Find things online Keep up-to-date Share Ideas, Resources, And experiences Nurture Networks
- 17. If you have goals to: • Assess/gather data • Provide information • Collaborate on projects • Increase awareness/visibility • Recruit members or supporters • Extend the life of Trainings/events
- 18. Where to begin?
- 19. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
- 24. What did you learn from the audit?
- 26. Who are your people? Who Affiliation email Cell/text John Smith DOJ jsmith@ 555-555- doj.org 5555 Make a list …
- 27. Now for some .. Digital Diggin’
- 28. Where are your people? Website Blog FB Twitter Other www.doj. www.doj. Wood Co. @woodco org org/blog DOJ doj
- 29. RSS RSS Reader
- 30. LISTEN
- 31. Vanity Search What is being said about you online?
- 32. Your Name Here
- 33. Your Name Here 1 How wide to cast your net?
- 34. Your Name Here 2 How often?
- 35. Your Name Here 3 Your email address
- 37. Find Your PLACE
- 38. How do we pick our tools?
- 39. Create Your Social Media Formula
- 41. Where to show up online? Web site Face- Blog book
- 42. Develop Your PLAN
- 43. What do we post about? Web site Meetings Conferences Reports Events Stories Data Editorial Face- Blog book Trainings Articles
- 44. To what degree?
- 45. Social Media Action Plan Who? Posts what? When? Where? Results? Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics] Kathy RRW History Insert date(s) Blog [insert metrics] Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team
- 47. Social media is bigger than the message It is the interaction … WithPEOPLE About your MESSAGE • And their RESPONSE • All the TIME Through many CHANNELS
- 48. interesting Give ‘em something toV about talk
- 49. Interactions … Digg RT Like Comment Tweet “Friend” Text Follow Update … make media social!
- 52. If you make Apologize, genuinely a mistake … Move on.
- 55. Where & How is social media being used By coalitions?
- 56. Collaborate on Projects Kansas SPF SIG
- 57. Kansas Prevention Network Quarterly Virtual ShareFest
- 58. Recruit members/supporters Vickie Adams Coalition Director Circles of San Antonio http://www.youtube.com/watch?v=sAdkOZdU5Bc
- 59. Safe Streets Coalition Topeka, KS
- 60. Extend the life of Trainings/Events Hashtag: #myti2011
- 61. Find things online Keep up-to-date Share Ideas, Resources, And experiences Nurture Networks
- 62. Remember …. Social Media is a game changer
- 63. 1. Social Media is … a different way to communicate
- 64. 2. Not just about “push” Listen Sharing Connecting Network Learning Contribute Relationships Collaborate
- 65. 3. Social Media … is here to stay!
- 66. The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
- 68. PrevChat For more Information & Instructions http://www.prevchat.com/
- 69. Photo Citations • David Wilcox, Designing for a Civil Society describes network structures (creative commons) • Moth http://www.flickr.com/photos/28859335@N00/135824507 • Protest image source: http://www.flickr.com/photos/editor/4656148830/ • Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/ • Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/ • Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg • Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg • All other images paid via subscription from istockphoto.com or shutterstock.com
- 70. References & Resources • Netvibes at http://www.netvibes.com • Twitter at www.twitter.com • Google Alerts at http://alerts.google.com • TweetStats at www.tweetstats.com • A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc • The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below • Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA • DanversCARES http://danverscares.org/ • CADCA Institute Social Media Primer http://www.cadca.org/somewiki • Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx • Workshop Resources bundled here http://bit.ly/SoMeForum2012
- 71. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source. Suggested Attribution: Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum, February, 2012, Washington, DC.
Notas del editor
- How did people communicate before email? [audience response]What other communications technologies have changed the way we communicate in our work?
- Social media is people, using technologies to connect, converse and engage each other. We meet using social media, we talk, we plan, we research, we protest, we rant, we work, we play. In the case of coalitions and nonprofits – its people using technology to make good things happen. Protest image source: http://www.flickr.com/photos/editor/4656148830/Other images: istockphoto
- OpenVisibleTransparent
- SoMe is more than marketing and public relations. Its about relationships.
- Social media is increasingly rooted in our way of life.
- IF social media is people using technology to engage with each other, then why might social media be important to coalitions?
- Source: http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
- The Social Media Audit for Coalitions http://bit.ly/SoMeForum2012
- Source: http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
- Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
- The single most important action you can take is to set up a listening station.
- Source: http://www.cadca.org/content/periodic-table-social-media-toolsThe magical work of @jasonverhoosky
- Source: http://www.cadca.org/content/periodic-table-social-media-toolsThe magical work of @jasonverhoosky
- http://www.cadca.org/SoMewiki
- Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
- Relationships are the most important thing we can focus on. When we have good relationships we can have increasingly meaningful conversations.
- The Social Media Audit for Coalitions http://bit.ly/SoMeForum2012
- 7:06 Recruitment Video http://www.youtube.com/watch?v=sAdkOZdU5Bc:57 SA Could Use Your Blank http://www.youtube.com/watch?v=_kg5vgHStPI2:26 Circles and Social Meida http://www.youtube.com/user/CirclesofSA#p/u/21/ehJSGoWbxVA
- OpenVisibleTransparent