A Twitter workshop for coalitions with some experience using Twitter. The workshop is part of the 2013 CADCA Coalition Leadership Forum, Washington, DC on February 4-8, 2013
5. Find things online Keep up-to-date
Share Ideas, Resources,
And experiences Nurture Networks
6. Twitter
gives you
Super Powers
Power to read
people’s thoughts
Ability to overhear
conversations
Source: The Twitter Book, Ch. 2
Tim O’Reilly & Sarah Milstein
29. Crafting a Tweet
Here’s the latest Monitoring the Future
Report from Institute of Social Research
http://www.monitoringthefuture.org/
What would strengthen this tweet?
42. Tweet like a Super Hero
Using the hashtags choose an action & tweet!
1. Tweet to recognize &
honor someone you met
today
2. Tweet something sticky
you heard today
3. Retweet something you
heard or thought “that’s
worth saying again”
#forum2013 #FindTheYES
43. Influence
That you are on Twitter
is not important.
What you are doing with Twitter
could be.
--Chris Brogan
@chrisbrogan
44. Twitter is the single most
powerful and underutilized
tool we have right now for
co-creating community and
social change.
http://bit.ly/CLF2013
45. Photo Citations
• Shoutout http://www.flickr.com/photos/45457688@N00/82283972/
• Istockphotos and shutterstock for purchased images
• Ladder of Engagement (Twitter)
http://www.socialbrite.org/2010/05/07/how-to-make-twitter-campaigns-
more-effective/#more-5884
• here
46. Resource List
• www.hashtags.org
• Strategies for Effective Tweeting: A Statistical Review
http://bddy.me/EffectiveTweeting
• The Twitter Book, Ch. 2, O’Reilly and Milstein
• The Twitter Networking activity is a variation on Jeff Pulver’s activity
http://youtu.be/-U1TfAJoVlo
• Paul Evensen’s Relevance Activity (from onsite training)
• Ladder of Engagement http://www.socialbrite.org/tag/ladder-of-engagement
• PEW Data on Twitter
– http://www.pewinternet.org/Reports/2012/Twitter-Use-2012.aspx
– http://www.pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
– http://www.pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx
• Minority
Usagehttp://www.pewinternet.org/Commentary/2010/September/Technolog
y-Trends-Among-People-of-Color.aspx
• Neighborhood Communications
http://www.pewinternet.org/Reports/2010/Neighbors-Online/Part-1.aspx#
47. This presentation is licensed under CREATIVE COMMONS.
This means you can use it, or parts thereof, as long as appropriate
attribution is given and your resulting product is made available under this
same license. The license prohibits using this presentation for commercial
purposes. A list of citations and links is included for your reference and use.
Please cite all creative commons photos to the original source.
Suggested Attribution:
Source: LaDonna Coy, Learning Chi, Inc. and Raye Shilen, PreventionGeek for
the CADCA Leadership Forum, February, 2013, Washington, D .C.
Find or produce interesting things to tweet about. Then there’s the technical angle: 1. Tweets that are under 100 characters do best when it comes to engagement (replies, RT) 2. Tweets that have a link receive 86% higher Retweet rates than those without a link. Source: Buddy Media’s Strategies for Effective Tweeting) UNLESS the link is broken – be sure there’s a space before the http .. Tha’t’s the most common issue. 3. Tweets with hashtags get twice as much engagement than those without BUT only 1-2 hashtgs. More than that * the engagement drops. 4. Tweets with image links have engagement rates 2x higher than those without. 5. Tweets that ask followers to RT get 12x more action. If you spell out retweet it jumps to 23 times more action. NOT EVERY TWEET WILL BE A HOME RUN