23. Content marketing is a response generator
Brands with daily content acquire twice as fast new customers
compared to brands that refresh content on a weekly basis
Articles marked as ‘new’ or ‘update’ are being read 8 times more often.
Companies with an active blog have 4 times more indexed search
pages and 2.5 more leads
Articles that are signed by an author are being perceived as a more
credible source than anonymous content
25. The smartphone is the ultimate 1-to-1 medium
40% of all search is
mobile
25% of mobile users are
mobile only
Mobile + other channels
= + 11% more sales
25 (QVC.com)
26.
27. The end of the mass DM ?
+
2.1%
% ‐5.5%
Small quantities, Mass mail
digital print
27