"Zappos building a Coworking campus and turning Las Vegas into one of the coolest place in the US for entrepreneurs"

1. ENGINEERING COWORKING CULTURE
Insights from Downtown Las Vegas
Jennifer Magnolfi
@magnolfi

2. Microsoft Envisioning Lab . 2010
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photo courtesy of Herman Miller Inc

3. WORK PRODUCTIVITY
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photo courtesy of Herman Miller Inc

4. PROGRAMMABLE ENVIRONMENT
Maximize the capacity for adaptation
Users of the space are its codesigners
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photo courtesy of Microsoft

5. Design DNA = Culture
Photo by Aimee Groth, Businessinsider
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 http://read.bi/VkCjPC

6. Photo by Businessinsider
Zappos.com
Corporate HQ, Las Vegas
Tony Hsieh, CEO
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPC

7. $350M Investment in Downtown LV
$100M Real Estate
$100M Residential Development
$50M VegasTech Fund
$50M Small Businesses
$50M Education
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 photo by Aimee Groth, BusinessInsider
http://read.bi/VkCjPC

8. Text
DOWNTOWNPROJECT
downtownproject.com
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 photo by Aimee Groth,BusinessInsider
http://read.bi/VkCjPC

9. “Can you scale the “The Coworking Effect ?”
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 photo courtesy of Lauralie Ezra,
Crowdsiren.com

10. DTLV Coworking Ecosystem Acceleration Diagram
SHARED RESOURCES
COWORKING
COWORKING
SPACE
CULTURE 1 2 3 CODESIGN
DEVELOPMENT
COMMUNITY ACCELERATOR
• Accelerate community development for emerging spaces
• Develop shared resources and operations
• Maintain cultural diversity of ecosystem
• Measure Productivity
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

11. Maximizing Adaptation > RESILIENCE
@tonybgoode
@nomadicQ
@Alexknowshtml
@jacobsayles
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

12. Users as Codesigners > EMPATHY
@studiotilt
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

13. SHIFT
SHIFT
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photos by Mark Johnson

14. Tilt Coworking Codesign Session
67 community members attended | Total 420 Volunteer Hours
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

15. Text
Shift Vegas Volunteer Organizers Pizza Nights
Monthly mtgs at Ogden | Avg 39 Attendees /mtg | Total core
group 53 organizers
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

16. Data transfer + New Knowledge Trading
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

17. Community Mindshare Meeting
3 Month IRL check-in | Sold Out at 150 | 500 Volunteer Hrs.
Output: 10 Passion Community Projects
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

18. Data transfer + New Knowledge Trading
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

19. Maximize Distributed CoCreation
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

20. 10 Proof of Concept Projects
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

21. Proof of Concept Community Project
The Sunday Reset Project
Monthly volunteer driven project | Membership growth
| Sold Out | Cash Flow Postitive
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

22. Proof of Concept Community Project by Green Jelly
10 wk from incubation to realization | volunteer driven project
$8.5k raised funds | Solidified active community group
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

23. Shift Digital Community Growth | Membership Save the Huntridge
500
Vegas Tech
400
Vegas Game Day
300
Shift Vegas Polity
200
Shift Art
Vegas Music Scene
120 Sound Foundry
• Constant growth in new communities
Sound Foundry FB
Downtown Food Jelly
• Highest growth in community around learning
DT Food Jelly FB
Shift Studios
Content Jelly
90
Downtown Education
/usr/lib
Vegas Skillshare FB
Health & Wellness
Syn Shop
60 Syn Shop FB
/usr/share
Founder Dating
Sx Vegas
Aquaponics
LV Park(ing) Day
30 Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
0
Jan Feb Mar Apr May
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

24. Summarized Shift Growth Physical Meetups
50
Active Projects
Unique Organizers
• IRL Meetups Avg Growth Rate 42.5 %
Generated by Shift
42
40
• Active Project Avg Growth Rate 78.3%
• Organizer Avg Growth rate 83.9% 32
30
29
20
10
0 Jan Feb Mar Apr May
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012

25. “We shape our buildings, then our buildings shape us”
- Winston Churchill
Photo by Aimee Groth, Businessinsider
Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 http://read.bi/VkCjPC