Visualization gender on tv talk show copy

VISUALIZATION OF GENDER
ON COMEDY TV TALKSHOW:

Study Case of “Bukan Empat Mata”

Lala Palupi Santyaputri
Email: lala.santyaputri@uph.edu
Faculty of Design and Planning, Visual Communication Design Program
University of Pelita Harapan, Lippo Karawaci – Jakarta Indonesia
PhD candidate at the Bandung Institute of Technology

Visualization of Gender on Comedy TV Talk Show

•  Television as a medium “presents us with a continuous
stream of images almost all of which are deeply familiar in
structure and form. It uses codes that are closely related
to those by which we perceive reality itself. It appears to
be the natural way of seeing the world. It shows us not our
names but our collective selves” (Fiske & Hartley,
2003:17)


•  Nowadays television is familiarity, its centrality to our
culture, which makes it so important, so fascinating, and
so difficult to analyze. It is someway one of basic habit in
everyday life. It is rather like the language we speak:
taken for granted, but both complex and vital to an
understanding of the way human beings have created
their world. (Fiske & Hartley, 2003:3-4)


•  The issue of women's bodies in the media is considered
as a very important tool for the social and economic
viability of that media. The female body is the main
attraction to be sold as a commodity, which is considered
by the media as the breath of life. From this is seen that
the female body is constructed deliberately by the media
to be a tool in the process of distribution of a product
produced by media. Image of women in a television
program had economic interests; the body becomes a
commodity for a program like this. (Chaplin, 1994:219)


•  Female body becomes erotic allure and stimulates the
interest of people to look at a program event. The
effectiveness of women's bodies in influencing the
audience, the information concerning the female body
always is "playing field" is important to find the event.


•  Comedy television program that maintains such values
actually grow new stereotypes of women, the concepts of
sex and gender include where sex is the identification to
distinguish male and female anatomy in terms of
biological (sex) is more used for reproductive problems
and sexual activity (Suzanne and Wendi, 1997).


•  The stereotype of women as more easily explained with
start with the discourse that puts women in a position of
negative and helpless. Any society, including Indonesia
still holds stereotypes that men were in the left (active,
civilized, rational, intelligent), while women in the right
region (passive, close to nature, emotional, less
intelligent). Television programs often makes a standard
ideal female body and prove how men (more production
section) created women to match their fantasies about
"women's sexy or beautiful." Female models are object be
created to achieve these fantasies, while men are
creators. Not just a comedy television program,
stereotypes place women at a disadvantage.


•  Bukan Empat Mata is informal talk shows that
accommodate news and gossip of local celebrity. Hobson
found that: ‘watching television is part of the everyday life
of viewers’ and many of the programs that her
respondents enjoyed were transmitted in ‘a period of
frantic activity in their daily lives’ (Hobson, 1982: 110).


•  Comedy television program today in some television
channels in Indonesia plays an important role during
prime time. For example, "Bukan Empat Mata". Events
comedy television program is made as attractive as
possible, so sometimes it can be considered to be too
redundant, and neglect the psychological, sociological,
ecological, and aesthetic product or target audience.


STRUCTURE ANALYSIS ON TV TALKSHOW
“BUKAN EMPAT MATA”
•  The show was aired on since June 2006 Trans7 television
station, formerly called ”Empat Mata" but since
reprimanded by the Indonesian Broadcasting Commission
in 2007 the event changed its name to "Bukan Empat
Mata".
•  The show has the format of a talk show and live show
band, led by Tukul Arwana, accompanied by Vega
Darwanti, by bringing in guest stars. Stars are selected at
random, often because it is a trend or are being exposed
to gossip.


•  Women were chosen as a companion event already has a
stereotype of a beautiful woman, white, slender and long
straight hair. Often just chimed jokes from the host. There
are several techniques used in a shooting that brought
accusations that it was sexist.
•  Men usually offer advice women, and men typically blame
the advice given. Men are often seen standing in front of
the woman, to represent power, and women are seen as
frivolous and disrespectful.
•  A technique often used is cutting - showing separate parts
of the female body - for example, the legs, on their own.
This suggests that an entirely separate body to the mind,
and if he looks better and it's only a foot is all that matters


•  Image of women in the "Bukan Empat Mata" has a subordinate
image. In the following picture there are some symbols that
could be questionable. Program the television comedy program
that does not show anything new about the image of women.
•  Comedy television program that just "take over" something that
is considered normal and should happen in life, which is one
type of work that is 'obliged' to accompany main Host is Tukul
Arwana.
•  Although on setting substantially, with brightly colored clothing
and dominant, but in perfect makeup while on stage, all it
should be in the side because of the dominance of the main
presenters.
•  In the television comedy program "Bukan Empat Mata" is a lot
of interaction and symbolic meanings of existing visual. Will
explore how far the signs and meanings represent stereotypical
image of women.


•  Although on setting substantially, with brightly colored
clothing and dominant, but in perfect makeup while on
stage, all it should be in the side because of the
dominance of the main presenters. In the television
comedy program "Bukan Empat Mata" is a lot of
interaction and symbolic meanings of existing visual. Will
explore how far the signs and meanings represent
stereotypical image of women.


•  As well as being built into the lives of individuals,
television is integrated into the households in which they
live physically, as a point of focus in the arrangement of
one or more rooms, but more importantly, socially, as a
locus of attention and social interaction.


•  Television is often assigned a kind of everyday priority that
means that other interactions take place around and
through the watching of it.


•  The image above is taken from several episodes
impressions "Bukan Empat Mata". From the picture above
(Fig 1, Fig 2, Fig 3, and Fig 4) can be seen as there is a
layout that was set so that the format of a living room with
a sofa using 3-2-1, Tukul Arwana occupying sofa 1 with
format the right audience, the main guest star on the
couch 3 placed in the middle, sofa 2 filled by another
guest star. Vega in this case as a companion sat on the
sofa one occupied by Tukul facing the audience.


•  Elements that become room blocks in the tv talkshow in
general is a form of visual elements and sound (audio).
This talkshow into a single scene to form of story had
totality of meaning. Visual element to the film-forming
using the mise en screen are: setting or background,
costumes (costume), the behavior of actors (figure
behavior), and lighting (lighting). (Bacher, 1976:36)


•  This is significant with body language that will be played
by the host. In this case a body can be represented of
women and traditional men. It is equipped with costumes,
clothes make the body to continuously transformed, and
as noted by Patrizia Calefato that limit the body's clothing,
'condemning it to the forced task of representing a social
role, position or hierarchy', and clothing can also be a
conduit to limit body, control system and the
correspondence between the external appearance of
social construction. (Calefato 2004:2)


Mapping binary opposition

Male Female
Host Companion
Normal Abnormal
Formal Informal
Black Bright Colors
Suits Mini Skirt
Superior Inferior

!


•  In general, the living room used to entertain someone who
is considered important so placed as the most
representative seats to be seated. Designed with an
estimated would make a comfortable sit. Functional
properties must be occupied also evident in the present.
In this case the co-host of the show format that sat in the
chair by using a full dress formal dress giving other signs.
Its presence in the host side and sits on a not reasonable
and will seize the attention of the audience with its
presence makes a contrasting accent to the living room
creates a format image 'Host' and 'bully' the proceedings.


•  Because sitting in a place that does not fit into place.
Accompanying the show will sit cross-legged usually use
mini skirt so that her leg will be the main focus of the first
seen by the audience. The body is constructed as a
shared object as the parts that need to be or not to be
seen. narrative sequence of image-and-text pieces, in
which the dimension of time is thereby added. Devices
such as montage, mirrored figures, figures reflected in car
windows, figures juxtaposed with statues and with other
figures on television programs convey a sense of social
interaction, and serve to reinforce the socio-political
dimension.


•  Television shows that the image is often created, mythical
female subordinate This is especially true of women, that
they are always aesthetically pleasing. Women still
generally occupy an inferior position in television. And
even though the world will still sexist even without a
television, media open new doors for people to see and
believe what they see. Television allows people to see the
stereotypical portrayal of women. And as visual
representations, they signify in the ideological process of
a redefinition of woman as image, and as visibly different.


References
Anne, Kathleen Mary (Eds.) (2005): Narrative and Media. New
York: Cambridge University Press
Chaplin, Elizabeth, (1994) Sociology and Visual Representation.
New York & London: Routledge.
Dines, G. & Humez, JM (Eds.) (1995): Gender, Race and Class
in Media: A Text Reader. Thousand Oaks, CA: Sage.
Fulton, Helen Elizabeth., Huisman, Rosemary Ellizabeth Anne.,
Murphet, Julian., Dunn, Gunter, B. (1986): Television and Sex
Role Stereotyping. London: Libbey.
Gauntlett, David & Hill, Annette, (1999): TV Living: Television,
Culture and Everyday Life. London & New York: Routledge
Manga, Julie Engel (2003): The Cultural Politics of Daytime TV
Talk Shows, Talking Trash. New York: New York University
Press.
Wasko, Janet. (2005): A Companion of Television. UK: Blackwell
Wolf, Naomi. (1991). The Beauty Myth. London: Vintage

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