This document presents a brand prism analysis of WhatsApp. It analyzes WhatsApp's physique, personality, culture, reflected user, self-image, and relationships. WhatsApp's physique includes its chat logo signifying messaging and name signifying knowing the latest news in real time. Its personality is innovative and provides an alternative to SMS that extends users' selves for comfort. WhatsApp's culture is innovative, expressive, and focuses on building users' networks.