Presentation by Suzi Williams, Business Development Manager at Lancashire and Blackpool Tourist Board

1. The North West Heritage Tourism Volunteer Mapping Study ( Undertaken by Skyblue Research Ltd ) Feedback - Suzi Williams, Business Development Manager, Lancashire and Blackpool Tourist Board

3. Key Questions Volunteer Numbers ? Volunteer Hours? Which North West heritage attractions use volunteers? What roles do volunteers take on? Who takes responsibilities for the volunteers? What skills does the sector want its volunteers to have? What methods are used by organisations to engage new volunteers? What do attractions and visitors gain from volunteers contributions? What do the volunteers themselves gain?

4. The Survey in Numbers (Skyblue Research Ltd) Volunteer Roles Total Number of Volunteers Museum Heritage Centre / Attraction Gallery Park / Gardens Stately Home Church / Cathedral Theatre Railway CUSTOMER FACING 2953 (65%) 1319 (61%) 1037 (57%) 565 (70%) 735 (57%) 479 (62%) 384 (91%) 483 (96%) 116 (43%) Reception / Welcoming 1101 (24%) 413 (19%) 261 (14%) 52 (6%) 127 (10%) 74 (10%) 145 (34%) 436 (87%) 104 (39%) Education role 729 (16%) 526 (24%) 220 (12%) 287 (36%) 247 (19%) 73 (9%) 80 (19%) 0 2 (<1%) Room Steward 488 (11%) 118 (5%) 380 (21%) 80 (10%) 214 (17%) 227 (29%) 25 (6%) 0 0 Visitor Guide 448 (10%) 223 (10%) 124 (7%) 113 (14%) 112 (9%) 105 (14%) 102 (24%) 0 4 (1%) Catering 134 (3%) 38 (2%) 30 (2%) 11 (1%) 5 (<1%) 0 32 (8%) 47 (9%) 6 (2%) Event support 53 (1%) 1 (<1%) 22 (1%) 22 (3%) 30 (2%) 0 0 0 0 NON-CUSTOMER FACING 1568 (35%) 841 (39%) 790 (43%) 240 (30%) 560 (43%) 293 (38%) 40 (9%) 21 (4%) 151 (57%) Conservation 383 (8%) 182 (8%) 253 (14%) 22 (3%) 180 (14%) 125 (16%) 0 0 10 (4%) Gardener 362 (8%) 115 (5%) 231 (13%) 11 (1%) 258 (20%) 84 (11%) 3 (<1%) 0 4 (1%) Maintenance 230 (5%) 185 (9%) 144 (8%) 19 (2%) 10 (<1%) 13 (2%) 2 (<1%) 0 120 (45%) Archivist 143 (3%) 93 (4%) 38 (2%) 30 (4%) 37 (3%) 10 (1%) 8 (2%) 0 2 (<1%) Cleaning 136 (3%) 79 (4%) 72 (4%) 20 (2%) 11 (<1%) 11 (1%) 0 20 (4%) 6 (2%) Administration 113 (2%) 53 (2%) 25 (1%) 32 (4%) 23 (2%) 9 (1%) 22 (5%) 1 (<1%) 6 (2%) Curators 97 (2%) 85 (4%) 12 (<1%) 72 (9%) 0 0 0 0 0 Drivers 45 (<1%) 5 (<1%) 5 (<1%) 0 40 (3%) 40 (5%) 0 0 0 PR / Marketing 35 (<1%) 21 (<1%) 9 (<1%) 11 (1%) 0 0 5 (1%) 0 3 (1%) Research 24 (<1%) 23 (1%) 1 (<1%) 23 (3%) 1 (<1%) 1 (<1%) 0 0 0 46 respondents. Possible for volunteers to work multiple roles and for venues to state multiple types. % are of total volunteers working in that venue type