Brand Identity Keynote for Business Storytelling and Brand Development at Full Sail University Louis Anthony Pauza

1. BRAND IDENTITY
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2. WHAT’S IN A NAME ?
Canterbury itself evokes a
narrative thought, as Chaucer’s
tales are known worldwide.
This helps to set us apart
via our name, we start
with a strong story.
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3. My business partner and I made a list of literary, artistic,
personal, and a combination of titles we liked and we
agreed Canterbury Productions would encompass all
that we envisioned for our company.
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4. Canterbury Productions
is protectable, as it us not
currently registered with
the Department of
Commerce.
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5. Canterbury Productions is
descriptive and generic as
everyone knows
Chaucer’s Tales but not us.
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6. Shape
Style
The Subtext within the
Old English to
text represent Comedy
evoke a classic look
and Tragedy
Color Design
Earth tones that Like the Cover of a
Leonardo would’ve used classic book
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7. The laws of shape and color are abided by as the
typography reads right to left to match our eyes, while
the colors differ from our competitions.
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8. This logo also relates to two of
top 100 brand colors as seen on
ColorLovers.com Business Blog.
The font stands apart as the
smaller lettering symbolizes the
sub companies within Canterbury.
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9. A Producer is not the show, they
make the show happen- the logo of
the Producer should do the same.
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10. Is a titan in the
Broadway community
has a simple logo
featuring the classic
Disney Logo with
Theatrical Productions
LTD. in all capitols with a The lines seem to show a subliminal
line above and below. “line in the sand” between
the Walt Disney Company
and its Theatrical Production Wing.
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11. Sir Andrew Lloyd Webber’s
Really Useful Group
utilizes a Swiss Army Knife
as an icon centered above
the company title.
I really like how ALW took a
mantra and a logo both non-
relating to Theatre.
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12. VISION
To produce artistic
and financially sound
theatre by telling
great stories.
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13. MANTRA
To bring real life to
the stage through
passionate theatrical
productions.
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14. HOW ?
Push the boundaries
of the art form by
holding up a mirror
to society.
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15. Commission Works
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16. Hire a team to
create/scout new
projects
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17. Develop new talent
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18. we work to tell
relevant stories that
create an emotional
connection with our
audience
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19. our name, logo,
culture, mantra, and
tagline tie together
to unify the brand
and keep us strong
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20. WHERE ART IMITATES LIFE
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