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Audience Research
1.
2. The people in this survey were all in
the age group 16-20, therefore this
survey does not link to all ages.
However this is the target audience
for my music magazine and I wanted
to research what my target audience
liked and disliked about current
music magazines.
3.
4. 50% of
people
favoured
Indie music
to any other
genre of
music.
The most popular genre of music was Indie music, this was closely followed by Rock
music. There were also a number of music genres that were not favoured by my
audience. These were: Punk, Jazz, Classical ,R&B, Dance, Alternative, Other. This
response shows that most young people prefer rock and indie music to pop music
which is the dominant genre in the charts.
5.
6. Most of the
poll never
bought
music
magazines.
The majority of people in this poll do buy music magazines, they same amount
of people bought music magazines Yearly or as people who Never bought
music magazines. Nobody in my poll bought a music magazine Weekly
therefore I will make my magazine Monthly.
7.
8. 50% of
people
would pay
£2-2.99 for a
magazine.
The dominant prices that the audience would be prepared to pay for a music
magazine are £2-2.99 and £3.3.99. This price would be the best as it also includes
freebies and posters and is the most usual price for existing magazines. No one in
my poll would be prepared to pay over £4 for a music magazine.
9.
10. Over 50%
of the poll
would buy
Kerrang!
Magazine.
Kerrang! was the most dominant magazine in the poll, this may be because it is
a very well known brand and is a popular rock music magazine. The poll
showed that certain magazines were not popular, this were: RockSound, Mojo
and NME.
11.
12. Most of the
poll said the
image and
the headline
attracted
them to
magazines.
The image on the front cover of the magazine is the main effect which promotes the
magazine. The image needs to be eye catching and bold to attract my target
audience and the person in the image is usually facing the camera. The headline is
also the main way of promoting a magazine, it needs to be bold and easy to
remember.
13.
14. This question created a divide, half of the people in
my poll wanted to know about Musicians/Band
members lives and half wanted to know about their
music. From the poll I can see that I will need to
incorporate both of these into my magazine and my
articles/interviews.
Half of the
poll wanted
to know
about
musicians
lives and
half about
their music.
15.
16. 40% of people in the poll wanted to be informed
about New and Upcoming artists but more people
wanted to know about already popular artists.
NME tries to promote unsigned artists as well as
popular ones . Therefore I will try to incorporate
both of these categories into my article/interview
as the poll showed that there was not a large
divide.
60% of
people
would
rather have
news on
famous
artists than
new artists.
17.
18. Most of the
poll
preferred
articles and
interviews.
All of the options on this question have been voted for as they are the most
common in magazines. Posters, articles and interviews were the most popular for
magazines and they will be promoted on the front cover. Quizzes and
competitions were the least favourite as some magazines charge for their
competitions and quizzes are not usually interesting and are time consuming.