1. From Mocks to Rabbits & more…….

2. Who is Lara Solomon?
• Owner of the Mocks brand
www.MyMocks.com
• Author of Brand New Day – The Highs & Lows
of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbit
www.SocialRabbit.net
• Big Foot at Steps Online Facebook Training
www.StepsLearning.com
• Winner of Telstra NSW Micro Business Award
2008
• Finalist in Telstra Young Businesswoman
Award in 2005 and 2008
• Blogger for www.SmartCompany.com.au,
www.Socialnomics.net, www.Flyingsolo.com.au

3. 1. The Mocks Journey
2. Your online reputation

4. The Range

6. www.MyMocks.com
www.Facebook.com/MyMocks become a fan!

7. The Mocks Story

8. Born January 2010

9. What would You find on Google?

10. Who is Looking?
• Potential clients looking for more information
• Potential employers trying to find out about you
• Potential suppliers looking for information on you
• Recruitment agencies making checks
• Media outlets searching for background information on you
FACT: 70 percent of HR workers admitted
to rejecting a candidate because of his or her
Internet use.
Source: http://studentbranding.com/employers-will-check-your-online-identity/

11. Where are People looking?
Recruiters and HR professionals use online tools as a background check -
• Search engines: 78%
• Social networking sites: 63%
• Photo and video sharing sites: 59%
• Professional and business networking sites: 57%
• Personal Web sites: 48%
• Blogs: 46%
• News sharing sites (Twitter): 41%
• Online forums and communities: 34%
• Virtual world sites: 32%
• Web sites that aggregate personal information: 32%
• Online gaming sites: 27%
• Professional background checking services: 27%
• Classifieds and auction sites: 25%
• None of these: 2%
Source: http://studentbranding.com/employers-will-check-your-online-identity/

12. Get On Social Networks
34% of hiring managers who screened job
candidates via social networking profiles, reported
they found content that caused them to dismiss the
candidate from consideration
Social networking profiles gave some job seekers an edge over the
competition
24% of hiring managers who researched job candidates via social
networking sites said they found content that helped to solidify their
decision to hire the candidate
Source: http://pewinternet.org/Reports/2010/Reputation-Management/Summary-of-Findings.aspx?r=1

13. What is LinkedIn?
• Professional social network with 120 million members
• 2m in Australia
• An online network to build your reputation
• A place to find a job
• A place to find staff
• A place to do research
• A place to find answers
• A place to promote events

14. Why use LinkedIn?
Brand = Your name & your reputation
Revenue = Your salary
USP = Your skills & experience
Business Listing = Your online profile
R&D, sales & marketing departments = Your network

15. Why use LinkedIn?
- Build relationships
- Make new connections
- Grow your business
- Find out information
WHAT IS YOUR REASON?
You need to decide…..
You need a purpose, this helps you to focus
e.g. Lara’s purpose of using LI is to build her network and
relationships within it and position herself as an expert in the
social media & SME space.
You don’t want to use this as another TIME WASTER you need
to be productive!

16. Your LinkedIn Profile
FILL IT IN!

17. Your Professional Headline
This is what shows up under
your name.
Use it to tell people HOW you
can help them

18. Your LinkedIn Profile

19. Your LinkedIn Profile

20. Connect with People
Make it personal
– start building the relationship
from day 1

21. Recommendations
1) Give recommendations
2) If you have worked with
someone ask for a
recommendation
3) DO NOT ask people who
you haven’t worked with
or met!!!
You get to approve all
recommendations before
they go on your profile 

22. Groups – Join
There are literally
55000+ groups,
search for what
interests you

23. Groups – Interact

24. Answers – Answering Questions
Why bother?
- Credibility
- Be seen (each time you answer a
question it appears in the updates feed)
- Interact with people
- Add value
- Contribute
- Get ‘best answers’

25. Answers – Asking a Question
Use them for:
- Research for
presentations,
proposals etc.
- Market information
- New ideas
- Bounce ideas
- Get opinions
- Interact
- A way to be seen

26. www.SocialRabbit.net
http://au.linkedin.com/in/larasolomon
www.Facebook.com/SocialRabbit
www.Twitter.com/LaRoo
26