Social media for startups. The Australian internet landscape and why you should be using social media for your business. Examples of social media and how to get started.

1. Social Media for Start-ups This webinar will start at 12:30pm AEDST Lara SolomonSocial Rabbit Oliver MilmanStartupSmart.com.au

2. Oliver Milman Editor StartupSmart.com.au

3. Listen via your computer Audio will automatically be streamed through your computer speakers.

5. Click on “Send.”Type question here

6. http://bit.ly/evBoSf

7. Lara Solomon Chief Rabbit Social Rabbit

8. What is social media

11. Hard work

12. As effective as you make it

13. Not a replacement for other ways to promote your business

14. Is a way to promote your business to a large number of people

15. Great for SEO

16. A way to drive traffic to your website

17. A way to get more bang for your buck from your offline marketing

18. A way to listen to your audience

20. FREE (unless you count your time as free)

21. A way to make $millions$ overnight

22. Easy – have you ever known anything easy to get you amazing results

24. Business use in Australia 34% of SMBsuse social media, with a further 15% planning to use it in future. The top three sites used are: Facebook 75% Twitter 47% LinkedIn 42% Comscoreestimated that 90% of Australian Internet users visited social media sites in February 2010 FACT: Australian small businesses that use social media as part of their online business strategy are more likely to achieve bigger revenue returns from their websites. Source: Melbourne IT eBiz Review 2010

25. Internet Use in Australia Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011

26. Internet Use in Australia Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011

27. In Australia Facebook is the 3rd MOST VISITED website!!! Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011

29. It is a cost effective way to promote your business

30. Builds long term relationships

31. Increases traffic to your website

32. Helps with SEO

33. To play where your audience is

34. It improves your business’ digital footprint

35. To increase sales

36. To tell customers about new products/services

37. To get feedback on products/services

38. To engage your customers

40. People Trust People more than Ads Title tag Meta Description URL Nielsen Social Media Report 2009

41. People Want to Communicate Online Title tag Meta Description URL

43. You miss out on sales

44. You miss out on SEO advantages

45. Your business is seen as ‘old fashioned’

46. People don’t get in touch because they can’t Facebook you!

47. Missing out on a marketing opportunity

49. Businesses that have used social media to their advantage Over 12,000 Fans in 3 months = Doubled online sales Title tag Meta Description URL

50. #CrustFreePizzaFriday Title tag URL

51. Title tag URL Book review = Free book Friday

52. Red Bull engaging customers Title tag URL

54. You can make your business look BIG easily

56. First social media steps for start-ups 2. Find out where your audience are playing

57. First social media steps for start-ups 3. Work out who will drive the social media in your business

58. First social media steps for start-ups 4. Work out how much time you have daily to give to it POLL

59. First social media steps for start-ups 5. Decide WHAT you want to achieve from it Goals Objectives Sales Brand Awareness Education Trust Insights Website traffic

60. First social media steps for start-ups 6. Work out how you will measure your goals & objectives so that you know it is working

61. First social media steps for start-ups 7. Synchronise it with your offline marketing

62. First social media steps for start-ups 8. Plan your attack!

63. Use your keywords in your social media Use the same keywords that you use on your website in your social media….. Find out your keywords with the Google Keywords tool

64. Helpful links and social media tools Links www.SocialRabbit.net www.Mashable.com www.SocialMediaExaminer.com www.Technorati.com www.Hyperarts.com Social Media Tools Tweetdeck (Tweetdeck.com) Hootsuite (Hootsuite.com) Sendible (Sendible.com) iPhone apps http://www.socialrabbit.net/shop/free-ebooks - free resources to help you with your social media

65. Special Offer for StartUpSmart Steps takes you through step by step everything you need to set up, grow and maintain your Facebook page. It’s like having someone in the room with you! Usually $147, now only $95 if you use code $M&RT1 at the check out – SAVE 35% Two browser windows open, one with instructions & the other where you implement www.StepsLearning.com OFFER ONLY VALID UNTIL MIDNIGHT MARCH 11th 2011

66. Questions

67. http://bit.ly/evBoSf

68. Thank you