26. People spend on average 55 minutes a day on FacebookBenefits To communicate with customers Position yourself/business as an expert Grow a community Brand Awareness Engage with your audience Listen to your audience Drive people to your website Build relationships with your customers Increase likelihood to purchase Page appears in online searches To get feedback on products/services To tell customers about new products & services Demographic stats on people who like your page
33. Why use Twitter 200 million registered users (February 2011) 2.5 million Australian registered users 1 Billion Tweets are sent A WEEK! 500,000 new users sign up A DAY! Benefits…. Drive people to your website/blog Communicate with customers Position yourself/business as thought leader in an area Rapidly respond to customer queries/needs/complaints Poll and get feedback Engage with your audience Grow a Community Market research Appears in online searches Networking
38. Customer Care 25% [of customers we help via Twitter] come back and say 'thank you' afterwards says AT&T's Customer Service Social Media Director, Molly DeMaagdsource: www.businessinsider.com
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41. Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
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43. Blogging at Indium Blogging really engages the team internally as well as customer Indium got a 83% increase in online lead generation through blogging!!! Indium is a registered developer, manufacturer, and supplier of specialty alloys, solders, and thermal interface materials
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45. What is LinkedIn? Professional networking site 100 million users globally 1.2 million in Australia Benefits Profile appears in online searches Communicate with other people in your field Promote yourself/business as an expert Research into companies, jobs, ideas Networking Events listing Answer questions to be seen as an expert Generate leads Ask questions of your peers Find a new role
61. Social media implementationSTEPS – Online Facebook training software www.StepsLearning.com http://au.linkedin.com/in/LaraSolomon www.Facebook.com/SocialRabbit www.Twitter.com/LaRoo www.YouTube.com/user/TheSocialRabbit 45