Cross community campaigns with CQ5

•

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Combine Social Media with Social Communities in CQ5 to open additional channels for your marketing campaigns and increase targeting accuracy, maximize conversion and drive profitability.

Technology Business

Cross Community
Campaigns with CQ5
Lars Trieloff, Product Manager

Communities MySpace
Radio Direct Mail RSS
Mobile SEO Blogs
Catalog POS Twitter
E-Mail Stores SEM TV
Apps Website Facebook
Youtube Call Centers

Points of Dis-Integration
! Information
Architecture
! Design
! Navigation
! Messaging

Limited effectiveness

Cultural barriers
Technical obstacles
Organizational borders

Share buttons are a
distraction, not a
strategy

Alternative: planned
social media outposts

Extended audience
Technical obstacles
Organizational borders

Extended audience
Technical obstacles
Organizational borders
Cultural barriers

Integrated Communities
! Blogs
! Wikis
! Calendars
! Profiles
! Forums
! Moderation

Integrated Communities
! RSS Feeds
! Comments
! Ratings
! Social Admin
! SPAM Filtering
! Targeting

Social Media Outposts

! RSS Feeds
! Polling Importer
! Workflow
! Direct Publishing

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