2. Social Snapshots of the
World: China Edition

3. 160 million users not on Facebook.

4. 160 million users not on Facebook.
Where are they?

5. 160 million users not on Facebook.
Where are they?
They are where “Everyone” gathers.

6. 160 million users not on Facebook.
Where are they?
They are where “Everyone” gathers.
The leading network internet platform
in China.

7. 160 million users not on Facebook.
Where are they?
They are where “Everyone” gathers.
The leading network internet platform
in China.
Renren.

8. The Top 5 Sites in China will never be your most visited sites.

9. The Top 5 Sites in China will never be your most visited sites.
Entering the market is next to impossible.

10. The Top 5 Sites in China will never be your most visited sites.
Entering the market is next to impossible.
Chinese companies are the successful ones in the Chinese market.

11. The Top 5 Sites in China will never be your most visited sites.
Entering the market is next to impossible.
Chinese companies are the successful ones in the Chinese market.
Social Media “Ones to Watch”

12. The Top 5 Sites in China will never be your most visited sites.
Entering the market is next to impossible.
Chinese companies are the successful ones in the Chinese market.
Social Media “Ones to Watch”
1. Sino Weibo
2. Renren
3. Tencent (QQ)
4. Douban
5.Wechat

13. Why is Facebook never coming to China?

14. Why is Facebook never coming to China?
Why do Chinese companies have such an advantage?

15. Why is Facebook never coming to China?
Why do Chinese companies have such an advantage?
The Great Firewall of China

16. Chinese government has created ban lists for social media.

17. Chinese government has created ban lists for social media.
Employees click through images and videos for sensitive content.

18. Chinese government has created ban lists for social media.
Employees click through images and videos for sensitive content.
“The Great Firewall will not prevent information from
flowing into China, it will only slow the flood.”
Clint Schulte

19. Vision Statement: “To re-define the social
networking experience and revolutionize the
way people in China
connect, communicate, entertain and shop

20. Games Online Videos Social Commerce
Game.Renren.com 56.com Noumi.com

21. The layout is exactly the same as Facebook.

22. The layout is exactly the same as Facebook.
They have pages for businesses.

23. The layout is exactly the same as Facebook.
The profiles are the same format.

24. The layout is exactly the same as Facebook.
For Chinese students, Facebook is not necessary.

25. How do you connect in China if you are not from China?

26. The answer is simple.
How do you connect in China if you are not from China?

27. The answer is simple.
And semi illegal.
How do you connect in China if you are not from China?

28. The answer is simple.
And semi illegal.
Virtual Private Network. Or VPN.
How do you connect in China if you are not from China?

30. This is Clint.

31. This is Clint. This is Kurtis.

32. They are my friends.
This is Clint. This is Kurtis.

33. They are my friends.
They are studying in China.
This is Clint. This is Kurtis.

34. Clint and Kurtis have many insights to the social media
world of college students in China.

35. Clint and Kurtis have many insights to the social media
world of college students in China.
“Some students I know do not care about Facebook
because all of their friends have Renren. Unless they have
international friends, there is no point to having a
Facebook.” Clint Schulte

36. Clint and Kurtis have many insights to the social media
world of college students in China.
“Some students I know do not care about Facebook
because all of their friends have Renren. Unless they have
international friends, there is no point to having a
Facebook.” Clint Schulte
“Most Chinese students do not use Facebook
because of the government and they don’t want to
break the law by getting a VPN, so most have other
forms of social media like QQ or Renren.” Kurtis Carlin

37. In conclusion:

38. In conclusion:
The Great Firewall makes Western companies ineffective.

39. In conclusion:
The Chinese people have their own forms of social media.
The Great Firewall makes Western companies ineffective.

40. In conclusion:
The Chinese people have their own forms of social media.
And they are effective.
The Great Firewall makes Western companies ineffective.

41. In conclusion:
If you plan on going to China…
The Chinese people have their own forms of social media.
And they are effective.
The Great Firewall makes Western companies ineffective.

42. In conclusion:
If you plan on going to China…
And want to connect socially on social
media…
The Chinese people have their own forms of social media.
And they are effective.
The Great Firewall makes Western companies ineffective.

43. In conclusion:
If you plan on going to China…
And want to connect socially on social
media…
Invest in a VPN and look at cute cats.
The Chinese people have their own forms of social media.
And they are effective.
The Great Firewall makes Western companies ineffective.

44. Questions?