Make your direct mail a success with these ten creative ideas. Your direct mail will make it in to the house and not in the trash can! Your direct mail needs to be unique to stand out. Follow these tips and make your next direct mail campaign a success.

2. 1. Hand Address for
Creative Direct Mail
Hand addressing the
mail that you send out
gives it a unique and
unusual appearance and
an importance that
should not be
overlooked.
Cursive fonts are also
useful for addressing.
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3. 2. A Printing Company May
Offer Dimensional Mail
Find a printing company
that offers dimensional
options for creative
direct mail that is an
original. This can help
you elevate your
company and
consumers are much
more likely to
remember your
business.
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4. 3. Use a Tube for Mailing
A tube mailer can be eye catching. This
unusual method will have consumers eagerly
opening your mail to see what is inside. A
flat envelope is plain and boring, but a tube
mailer can be a big game changer.
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5. 4. Use an Envelope that is
Translucent
Recipients will be able to
see a little of your message
but they will need to open
the mailer to find out all of
the details.
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6. 5. Place Mail in an
Over-sized Envelope
Nothing says important material like having the
printing company place the material in an over-sized
envelope, to signify the importance of the offers or
information inside.
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7. 6. Place Green Triangles
along the Envelope Border
One idea for creative direct mail is to use
green triangles, because these are used for
first class priority materials that are mailed.
Consumers will know that your material is a
priority.
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8. 7. Undersize Your Envelope
for Small Mailers
If your mailing materials are small then discuss an
undersized envelope with the printing company. This
will help your material stand out because it is smaller
than usual, and will draw attention.
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9. 8. Invest in a Higher Grade of
Paper Stock
Stock that is more expensive screams
quality. That is a value that you want
associated with your company and products.
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10. 9. Design an Invitation
Format for Your Material
Choose an invitation format for your mailing materials,
and let targeted recipients know they are invited for a
special offer or promotion.
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11. 10. Include a ThreeDimensional Object in the
Envelope
Add a small and inexpensive threedimensional object into the mailer
for creative direct mail, and your
recipients will not be able to resist
opening the envelope to see what it
contains. A key chain or pen will do
the trick and costs little.
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12. For all your printing and direct mail needs.
L a s V e g a s C o l o r. c o m
D i r e c t M a i l i n g C e n t e r. c o m