Magyar Posta is the national postal service of Hungary. It has 35,000 employees and operates 2,744 fixed post offices across Hungary. The International Business Unit is responsible for Magyar Posta's international mail activities and aims to be recognized as the competence center for postal services in Central and Eastern Europe. It has established strategic partnerships and distribution channels in the region to provide reliable and efficient international mail delivery at competitive prices. The unit strives to tailor products and services to fully meet customers' needs.

1. Magyar Posta at a glance
Budapest, 28 05 2010
International Business Unit
Levente LÁSZLÓ

2. 1 CEE and Hungary
2 Briefly about Magyar Posta
3 Briefly about International Business Unit
4 CEE Competence Center

3. Europe and CEE

4. Hungary and CEE market size
COUNTRY POPULATION
An average of 60-75% of the
population is living in urban Bulgaria 7’700’000
areas. Czech Republic 10’200’000
Hungary 10’000’000
Poland 38’200’000
Romania 21’700’000
Slovakia 5’400’000
Slovenia 1’990’000
TOTAL 95’190’000
source: Study from PriceWaterHouseCooper, 2008

5. Briefly about Hungary
Population : 9 ,905,596 (July 2009 est.)
Median age: 39,4 years
Age structure:
• 0-14 years: 15%
• 15-64 years: 69,3%
• 65+ years: 15,8%
GDP per capita (PPP): $ 19,800 (2008 est.)
GDP composition :
• Agriculture: 3,2%
• Industry: 31,9%
• Services: 65%
Currency : HUF
Capital: Budapest

6. Strategic role of Hungary in the European transport system
Corridor 4 Corridor 5
To Germany: To Ukraine
• Dresden • Lviv
• Nuremberg • Kiev
To Northern Sea ports Towards Russia and Asia
Corridor 7
River Danube:
Corridor 7
From Southern
Germany...
... to the Black Sea
Corridor 5
To Adrian ports
• Koper Corridor 4
• Rijeka
• Ploce To Black Sea ports
• Istanbul
• Constanta
Corridor 10
To Aegean Sea Ports

7. International recognition – World Mail Award 2009
Magyar Posta for its transformation from a bureaucratic
postal organization to a customer orientated service provider.

8. Briefly about Magyar Posta
Hungary Postal network
93.000 km2 Headcount: 35,000 employees
10 million inhab. Network: 2,744 fixed + 356
3 500 localities „mobile” post offices (serving 1000
settlements)
The Company Core business
Corporatized in 1993 Mail : 1,6 billion pieces / year
100% state-owned Parcel : 5,2 million pieces / year
Designated USP Financial trans.: 335 million / year
Revenue: 770 million EUR
Ildikó Szőts,
Business Units
CEO
Domestic Domestic
Corporate Private International Financial Logistic
Customers Customers Customers Services Systems

9. EBIT and PBT 2003 - 2009
EBIT in million EUR
29,2
30,0
22,4
25,0 20,5
18,4 18,9
20,0 15,5
15,0 11,1
10,0
5,0
0,0
2003 2004 2005 2006 2007 2008 2009
Operating profit in million EUR

10. Structure of Turnover

11. International recognition – IPC Certificate of Excellence
Quality is always rewarded !
Magyar Posta International
Business Unit fully meets the most
rigorous quality standards in
handling international mail.
Only 12 other operators in the
world have had the privilege to be
awarded.
It is also the proof that our
efficiency can meet your company’s
requirements.

12. Environmental Protection
The introduction of the
environmental management system
(EMS)
Clean air protection and energy
management
Waste management
Joined programs of international
postal organizations (UPU, IPC,
PostEurope).

13. Results of 2009 customer satisfaction survey
13

14. Briefly about International Business Unit
International Business Unit is responsible for all international
mail (letters, parcel and express) activities of Magyar Posta
History Established as business unit in 2004 to support
the international activity of Magyar Posta.
To be recognized as Competence Center
Vision for CEE – for international postal
services in the CEE and SEE countries.
(1) international activity based on partnership
and bilateral agreements
Priorities (2) Leverage among the different sales channels
and solutions
(3) One Point of Entry to CEE-region for
international postal services

15. International Business Unit (strategic overview)
Be the CEE Competence
Center for our customers
Earning the right to play
Traditional on international market 2009 - 2012
international
mail business 2005 - 2008
- 2004
• strategic partnerships
• improving distribution
quality • new sales & distribution
channels
• outbound and inbound • joining REIMS-East
activity • tailor-made product portfolio
• joining IPC-IDM
• UPU products • low cost CEE logistic
• joining IPC-EPG network
• improvement of the • focusing extensively on the
product portfolio customers’ needs
• joining Pay-for-
Performance EMS
• bilateral agreements &
partnerships

16. CEE Competence Center
CEE Sales and Distribution Channels
(1) Terminal Dues – Utilizing (2) Direct Entry– Utilizing the
UPU, Bilateral and Multilateral domestic products and specific
(REIMS East) agreements for country conditions of the
the final delivery of international receiving PPO for the final
mail. delivery of mail.
(3) Alternative Delivery
Solutions (ADS) – Utilizing
ADS including PPOs and
delivery networks.
.

17. What are we doing ? (regional-distribution model)
Price
Postage cost
Transport cost
Distribution cost
Reliability
Service
Leverage
Price-Time-Product
Lead-time Product
Letter product
Delivery lead-time Parcel product
Transport lead-time Express product
Efficiency

18. What is motivating us? (satisfied customers)

19. Thank you for your kind attention !
Ask for a competitive quotation
e-mail: international@posta.hu