"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market. In this issue we focus on : - Chinese B2C sector hit RMB 81B in Q1 - A birthday carnival for 360Buy, celebrating with its competitor - Taobao finds golden opportunity to be organic - Updated Sina Weibo App paves way for an M-Commerce future - Battle of the E-Commerce Storefronts - Every player wants to be king of the e-Commerce value chain This report is issued by L'Atelier BNP Paribas www.atelier.net

1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
Report compiled by:
Emily ZHOU (Shanghai)
Market Research Analyst
Scott SI (Shanghai)
Market Research Analyst
June, 2012
 E-COMMERCE INSIDER
YOUR CHINA MONTHLY REPORT, BY L’ATELIER
In this issue
Disclaimer
The analysts mentioned above hereby certify that their
views about the companies discussed in this report are
accurately expressed and that they have not received
and will not receive direct or indirect compensation in
exchange for expressing specific recommendations or
views in this report.
The information and opinions in this report were
prepared by L’Atelier BNP Paribas, a wholly owned
company of BNP Paribas Group.
Usage of this document request license agreement.

2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
JUNE, 2012
Index
Graph /Table Content Page Number
Top 10 Players in China B2C Sector in Q1 2012 2
TMall vs 360Buy promotions war 3
Snapshot of agri.taobao.com 5
Features and limitations of new Sina Weibo app 7
Comparison of top athletic wear storefronts in TMall 8
Companies ready to enter logistics sector 9
Overview of sfbest.cn 10
Quoted Quoted Page Quoted Page
Page
brand platform Number platform Number
Number
/enterprise 360Buy.com 2, 3, 9 Paipai.com 1
Nike 8 51buy.com 1, 2 Qzone.qq.com 1
Puma 8 agri.taobao.com 5 sfbest.cn 10
SF Express 10 alibaba.com 1 suning.com 2
Sina 1,6 alipay.com 7 taobao.com 1, 5, 7
Tencent 1,2 amazon.cn 2 tmall.com 1, 2, 3, 7
Xtep 8 coo8.cn 2,9 vancl.com 2, 9
dangdang.com 2 vipshop.com 9
lashou.com 1 Yihaodian.com 2, 9
meituan.com 1
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3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
JUNE, 2012
Digital Strategy Advisory
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