1. Difficult start for Groupon China
GAOPENG.COM
powered by Groupon
March 16th 2011

2. Difficult start for Groupon China
Official launch of Groupon China
Gaopeng.com, localized name for Groupon China, is officially launched on Feb.28th.
Headquarter of Groupon China is located in Beijing.
Groupon partners with Chinese local company Tencent, leader of Social Media industry in China
Welcome to Gaopeng group buying
1 Registration page of Gaopeng.com
2 e-Mail confirmation from Gaopeng.com

3. Difficult start for Groupon China
First deals of Groupon China
Gaopeng.com launched its first deal on Mar.16
An newsletter is sent to the registered mailbox.
This deal is a coupon for wine club in
This deal is a coupon for wine club in
Shanghai.
Shanghai.
The original price is CNY 188, now
The original price is CNY 188, now Shanghai
the price on Gaopeng only needs
the price on Gaopeng only needs
CNY 88. The discount hits 53% off.
CNY 88. The discount hits 53% off.
This deal will be
open until 11:59 PM
Mar.16,2011

4. Difficult start for Groupon China
First deals of Groupon China
Now the service is only available for Beijing and Shanghai, but Gaopeng plans to expand its scope to 11 cities. (others are
Guangzhou, Shenzhen, Tianjing, Suzhou ,Chongqing ,Hangzhou ,Chendu,Nanjing and Wuhan ).
For Shanghai and Beijing, Gaopeng provided 2 deals for each city today.
Consumer can use QQ account (an IM tool developed by
Gaopeng local partner Tencent) to log in.
This deal is the highest discount provided
This deal is the highest discount provided
today. It is a package service for fitness
today. It is a package service for fitness
center.
center.
The original price is CNY 1,582, now the
The original price is CNY 1,582, now the
price on Gaopeng only needs CNY 38. The
price on Gaopeng only needs CNY 38. The
incredible discount reaches 99.8% off.
incredible discount reaches 99.8% off.
Considering the 4 deals in Shanghai and
Considering the 4 deals in Shanghai and
Beijing, the average discount hits 80% off.
Beijing, the average discount hits 80% off.

5. Difficult start for Groupon China
First day result of Groupon China
Only 152 persons have bought the deal provided in Shanghai yesterday.
Compared with another big group buying site Lashou.com, 10,170 persons placed the orders for yesterday’s deal.
The deal below for the coupon for a wine club supposed to be closed by 11:59 PM Mar.16, but until now the deal is still
opened to attract more consumers!!
This coupon is for laundry provided
by Laoshou in shanghai yesterday.
The original price is CNY10, price for
group buying is CNY 5.5. The
discount is 55% off.
13 hours remained for
the deal. Until now,
only 152 persons have
bought.
This deal is close on
00:00 Mar.17. Totally
10,170 persons
bought the deal.

6. …but fake Groupon is performing well
Groupon.cn is a clone of the original Groupon company
www.Groupon.cn has been registered by another company, which is also dedicating to group buying services.
Groupon.cn has a strong market presence. They even launched a TV commercial in the business buildings and online video
websites making it very “official”
Available cities list
Business scope has reached almost every
major city in China
screen shot from Groupon.cn commercial

7. Digital Strategy Advisory
Contact us
L’Atelier Consulting
Management (Shanghai) Ltd.
哲翰管理咨询(上海)有限公司
asia@mail.atelier.net
L’Atelier is an independent consulting firm, part of Find us
BNP Paribas Group.
L’Atelier BNP Paribas
SHANGHAI OFFICE
Cloud Nine Plaza, 9/F
1118, West Yan'an Road
200052 Shanghai - China
(8621) 62818533 Shanghai