2. Yes, in this case the hype is true, search engine
optimization (SEO) is the advertising bargain of the
century. SEO is the process of tweaking and positioning
websites so that they rank well in the search engines. And
as most website owners know, if their website does not
appear on the first two or three pages of search engine
results pages (SERPS), then their website is not being
found by prospective clients searching for their products
and services. SEO is such a great bargain for a number of
reasons.
6. Unlike traditional advertising, which builds brand
awareness and may eventually lead to more sales, SEO
targets prospective customers who are actively searching
for your products and services. They are using the search
engines to find you! But is your website ready to be
found?