The document discusses the conventions and purposes of film posters. It provides examples of common features found on film posters like the film's title, stars, taglines, and visuals that represent the film's genre, conflict, and target audience. The goal is to appeal to different potential audiences and signal the film's production values to marketability and reach. Students are then asked to analyze aspects of sample film posters using conventions like denotation and connotation.
4. Star billing - big Hollywood name Tagline Filmโs title 2 nd Star billing Includes binary opposites Themed Language Billing block Filmโs website Main focal image Conventional layout Stylised typography Represents the filmโs conflict Includes genre conventions Introduces main characters and setting Clear sense of the target audience Provides a sense of the filmโs production values Aims to broaden the filmโs appeal and reach Purpose of a film poster Conventions of a film poster
5. Flames graphic โ natural elements Star billing - big Hollywood name Burning mythical walled city - CGI Dressed like a warrior, a historical figure on a quest Supernatural destructive force Spear as weapon Frame within a frame, digital effects Strong, direct Tagline Filmโs title Well known US TV/film actor Beautiful โprincessโ to rescue from the flames Language -associations with magic/demons Fighting the elements Vast, dark landscape Institutional info Filmโs website White male hero/protagonist Conventional layout Glossy Hollywood look; high production values Brave, determined โ looking ahead Historical style typography, bold white contrast