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Social Media for Small Business


                 Facebook Basics -
                    Definitions
New Series - Definitions

   This show is the first in a series of shows called Social
    Media Basics – Definitions.
   Each week I will clarify the meanings of terms used on
    the different social media sites.
   There will also be a blog post each week to go along
    with the slide show.
   Next week – WordPress




                                                                2
Basic Facebook Terms

   For those of you who would like clarification of some
    of the regular terms that you see on Facebook and in
    other blog posts, articles and books – here are 17 of
    the most common.
   Some of these relate to Profiles, some to Pages and
    some to both.
   You can find more at the Facebook Glossary at
    http://www.facebook.com/help/glossary.



                                                            3
Activity Log


Part of the Admin Panel of a
Page – you can find this under
the Manage menu. This
allows you to allow or disallow
posts made by Fans. You can
also change the dates or add
locations to posts you have
made. Click the circle to pop
up the menu.




                                  4
Admin




The administrator(s) of a Page. This will be you for Pages you create, but
you can also add other Friends as Admins and someone else could add you
as an Admin on their Page. The Admins have full access to all the
information behind the Page. They can update or change anything at any
time. Add new Admins at Manage-Edit Page-Manage Admins.



                                                                             5
Admin Panel

This appears above the
Cover Image when you go
to your Page as the Admin.
It has several menus for
updating and locating
information along with
quick links to Notifications,
Messages, Fans, Insights
and Tips.




                                6
Applications (Tabs/Apps)

                                                Apps on Page

                                           Apps List on Profile




These are the 3rd-party programs that users can add to the Profiles or their
Pages. They run the gamut from all those games people play with their
Profiles to really useful programs that can be used to enhance and expand
your Pages. On a Profile, they are listed on the left side of the News Feed.
On a Page, they are shown with images underneath the Cover Image.
They are also known as Apps (for short) and as Tabs (which comes from
the way they were displayed on the original version of Pages).




                                                                               7
Badges




These are those boxes that you see on other blogs and websites showing the
status updates and other items from the profile or page of the blog writer or
site owner. These can also be known as widgets.



                                                                                8
Cover Image

                                                                Cover Image




 Profile Photo



This is the large image that appears above the Timeline on both Pages
and Profiles. It must be at least 399 pixels wide and the maximum size
is 851 pixels wide by 315 pixels tall. You upload this image yourself
and it can be something you create or you purchase or you have
someone create for you. NOTE – for Cover Images that go on Pages,
there are some specific rules that apply.



                                                                              9
Fans




These are the users who connect to your business/product Page. These
users have clicked the ‘Like’ button shown on your Page to become Fans.
Fans are NOT connected to your personal Profile in any way. They can
see that you are the Admin, but they can ONLY see the information that
you have made public in the Privacy Settings on your Profile.



                                                                          10
Friend Lists




One way to organize your News Feed. You can create Friend Lists any way
you want and it’s a good way to separate close family and friends from
business friends or acquaintances. You can then post certain status
updates only to specific lists and you can also customize your Privacy
Settings based on the lists. The Friend Lists you create will show on the
left side of your News Feed and you can click on them individually to only
see the posts from Friends on each list.



                                                                             11
Friends

These are the people you
connect with from your
personal Profile. A Facebook
user has to send a ‘friend
request’ to you and ask
permission to be your friend –
then you have to confirm it
before they are allowed
access to your Profile
information.




                                 12
Like Button

                                                           Like Button – this
                                                           one says ‘Liked’
                                                           because I have
                                                           already clicked
                                                           the button.




This button now appears right under the Cover Image on your Page. If
someone wants to be a Fan of your Page (or you want to be a Fan of theirs),
they must click this button. Once someone becomes a Fan, the posts that
you make on your Page will appear on their News Feed.



                                                                                13
News Feed
What most people think of as the
main page of their Facebook Profile.
This is what comes up when you log
in – where you see all the posts from
your Friends and from other Pages
that you have ‘liked’. You can
organize this in a couple of different
ways which can help make it easier
to read through if you have a large
amount of Friends and Pages that
you like. This is probably what you
are used to seeing on your Profile.




                                         14
Page

This is what you create separately
for your business or product.
Your Profile is used as the
administrator (or Admin) of the
page and you are able to post as
your page instead of as yourself,
but it is a separate entity and all
the information you add to the
Page is public. When you create a
page using the ‘Create Page’
button, you are setting yourself
up as the Admin.




                                      15
Profile

This is your personal Facebook
account that is listed under
your name. This is what you
use to connect with friends and
family, post your personal
status updates and photos, set
your privacy levels and create
Friend Lists. When you create
an account from the Facebook
Home page, you are creating a
personal Profile.




                                  16
Profile Photo

                                                                    Cover Image




Profile Photo



    This is the smaller square image that goes along with the Cover
    Image on the Timelines. It is also the image that’s used when you
    make a post. For your Profile it will usually be a photo of yourself
    and for your Page it might be your company logo. The size for this
    image is 160 pixels square.



                                                                                  17
Status


 Profile Status Box




                                Page Status Box



The box at the top of your News Feed or your Timeline where you can post
an update to your Profile or your Page.



                                                                           18
Social Plug-Ins


These are items such as the
Like Button or Like Box that
you see on other blogs and
websites. They are also
known as widgets and you
can use them on your own
blog and website, although
you may need some
knowledge of web coding.




                               19
Tagging (Photos)

Friends who add photos that you
are in can tag you in the photo.
This appears in their Timelines
and News Feeds (not just yours)
and in the News Feeds of all
their Friends. You can set your
Privacy Settings so that you
receive a notification when this
happens or you can disallow this
completely.




                                   20
Timeline




This is the new interface that Facebook has created for Pages and Profiles.
The main idea of the Timeline is to create a history of your business (for your
Page) or of your life (for your Profile). Posts appear in order by date but go
from left to right to left along the vertical timeline in the middle. Posts that
have been highlighted go all the way across the timeline on both sides.


                                                                                   21
Wall

Part of your personal Profile. It
shows only the posts that you have
made and that Friends have posted
directly to you – such as birthday
messages. When you click on your
name at the top of the screen, you
see the Wall as your Timeline. To
go to someone else’s Wall to make
a direct post, click their name
anywhere you see it – from your
Friends listing or from a post on
your News Feed.
                   (This is someone else’s Wall so that’s why I have distorted the names and photos.)




                                                                                                        22
Thank You

   Thanks for taking the time to view my presentation. You can
    find me at any of these web locations…
     –   www.launchitsocialmedia.com
     –   www.launchitsocialmedia.com/blog
     –   www.facebook.com/launchitsocialmedia
     –   www.twitter.com/launchitmedia
   These definitions (and all the others in the series to come) can
    also be found in my upcoming kit, The Complete Social Media
    Guide for Small Business. For more information on the guide,
    please click the link…
     –   www.launchitsocialmedia.com/socialmediaguide.html
                                                   Ann Schutz, Launch It Social Media



                                                                                        23

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Social Media Basics - Facebook Definitions

  • 1. Social Media for Small Business Facebook Basics - Definitions
  • 2. New Series - Definitions  This show is the first in a series of shows called Social Media Basics – Definitions.  Each week I will clarify the meanings of terms used on the different social media sites.  There will also be a blog post each week to go along with the slide show.  Next week – WordPress 2
  • 3. Basic Facebook Terms  For those of you who would like clarification of some of the regular terms that you see on Facebook and in other blog posts, articles and books – here are 17 of the most common.  Some of these relate to Profiles, some to Pages and some to both.  You can find more at the Facebook Glossary at http://www.facebook.com/help/glossary. 3
  • 4. Activity Log Part of the Admin Panel of a Page – you can find this under the Manage menu. This allows you to allow or disallow posts made by Fans. You can also change the dates or add locations to posts you have made. Click the circle to pop up the menu. 4
  • 5. Admin The administrator(s) of a Page. This will be you for Pages you create, but you can also add other Friends as Admins and someone else could add you as an Admin on their Page. The Admins have full access to all the information behind the Page. They can update or change anything at any time. Add new Admins at Manage-Edit Page-Manage Admins. 5
  • 6. Admin Panel This appears above the Cover Image when you go to your Page as the Admin. It has several menus for updating and locating information along with quick links to Notifications, Messages, Fans, Insights and Tips. 6
  • 7. Applications (Tabs/Apps) Apps on Page Apps List on Profile These are the 3rd-party programs that users can add to the Profiles or their Pages. They run the gamut from all those games people play with their Profiles to really useful programs that can be used to enhance and expand your Pages. On a Profile, they are listed on the left side of the News Feed. On a Page, they are shown with images underneath the Cover Image. They are also known as Apps (for short) and as Tabs (which comes from the way they were displayed on the original version of Pages). 7
  • 8. Badges These are those boxes that you see on other blogs and websites showing the status updates and other items from the profile or page of the blog writer or site owner. These can also be known as widgets. 8
  • 9. Cover Image Cover Image Profile Photo This is the large image that appears above the Timeline on both Pages and Profiles. It must be at least 399 pixels wide and the maximum size is 851 pixels wide by 315 pixels tall. You upload this image yourself and it can be something you create or you purchase or you have someone create for you. NOTE – for Cover Images that go on Pages, there are some specific rules that apply. 9
  • 10. Fans These are the users who connect to your business/product Page. These users have clicked the ‘Like’ button shown on your Page to become Fans. Fans are NOT connected to your personal Profile in any way. They can see that you are the Admin, but they can ONLY see the information that you have made public in the Privacy Settings on your Profile. 10
  • 11. Friend Lists One way to organize your News Feed. You can create Friend Lists any way you want and it’s a good way to separate close family and friends from business friends or acquaintances. You can then post certain status updates only to specific lists and you can also customize your Privacy Settings based on the lists. The Friend Lists you create will show on the left side of your News Feed and you can click on them individually to only see the posts from Friends on each list. 11
  • 12. Friends These are the people you connect with from your personal Profile. A Facebook user has to send a ‘friend request’ to you and ask permission to be your friend – then you have to confirm it before they are allowed access to your Profile information. 12
  • 13. Like Button Like Button – this one says ‘Liked’ because I have already clicked the button. This button now appears right under the Cover Image on your Page. If someone wants to be a Fan of your Page (or you want to be a Fan of theirs), they must click this button. Once someone becomes a Fan, the posts that you make on your Page will appear on their News Feed. 13
  • 14. News Feed What most people think of as the main page of their Facebook Profile. This is what comes up when you log in – where you see all the posts from your Friends and from other Pages that you have ‘liked’. You can organize this in a couple of different ways which can help make it easier to read through if you have a large amount of Friends and Pages that you like. This is probably what you are used to seeing on your Profile. 14
  • 15. Page This is what you create separately for your business or product. Your Profile is used as the administrator (or Admin) of the page and you are able to post as your page instead of as yourself, but it is a separate entity and all the information you add to the Page is public. When you create a page using the ‘Create Page’ button, you are setting yourself up as the Admin. 15
  • 16. Profile This is your personal Facebook account that is listed under your name. This is what you use to connect with friends and family, post your personal status updates and photos, set your privacy levels and create Friend Lists. When you create an account from the Facebook Home page, you are creating a personal Profile. 16
  • 17. Profile Photo Cover Image Profile Photo This is the smaller square image that goes along with the Cover Image on the Timelines. It is also the image that’s used when you make a post. For your Profile it will usually be a photo of yourself and for your Page it might be your company logo. The size for this image is 160 pixels square. 17
  • 18. Status Profile Status Box Page Status Box The box at the top of your News Feed or your Timeline where you can post an update to your Profile or your Page. 18
  • 19. Social Plug-Ins These are items such as the Like Button or Like Box that you see on other blogs and websites. They are also known as widgets and you can use them on your own blog and website, although you may need some knowledge of web coding. 19
  • 20. Tagging (Photos) Friends who add photos that you are in can tag you in the photo. This appears in their Timelines and News Feeds (not just yours) and in the News Feeds of all their Friends. You can set your Privacy Settings so that you receive a notification when this happens or you can disallow this completely. 20
  • 21. Timeline This is the new interface that Facebook has created for Pages and Profiles. The main idea of the Timeline is to create a history of your business (for your Page) or of your life (for your Profile). Posts appear in order by date but go from left to right to left along the vertical timeline in the middle. Posts that have been highlighted go all the way across the timeline on both sides. 21
  • 22. Wall Part of your personal Profile. It shows only the posts that you have made and that Friends have posted directly to you – such as birthday messages. When you click on your name at the top of the screen, you see the Wall as your Timeline. To go to someone else’s Wall to make a direct post, click their name anywhere you see it – from your Friends listing or from a post on your News Feed. (This is someone else’s Wall so that’s why I have distorted the names and photos.) 22
  • 23. Thank You  Thanks for taking the time to view my presentation. You can find me at any of these web locations… – www.launchitsocialmedia.com – www.launchitsocialmedia.com/blog – www.facebook.com/launchitsocialmedia – www.twitter.com/launchitmedia  These definitions (and all the others in the series to come) can also be found in my upcoming kit, The Complete Social Media Guide for Small Business. For more information on the guide, please click the link… – www.launchitsocialmedia.com/socialmediaguide.html Ann Schutz, Launch It Social Media 23