5 Ways to Prepare for Facebook Graph Search and Preferentially Get Found
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Facebook Graph Search. Here's what you will learn: 1. What is Facebook Graph Search? 2. How It Works- Search Examples 3. Significance & Takeaways 4. 5 specific ways to Prepare for New Search Engine Now and get preferentially found in Facebook search
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5 Ways to Prepare for Facebook Graph Search and Preferentially Get Found
- 1. Insight into NEW Facebook Graph Search
- 2. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 ways to Prepare for New Search Engine Now
- 3. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 Ways to Prepare for New Search Engine Now
- 4. Facebook: 3 Pillars of Ecosystem 1. News Feed- What is going on? 2. Timeline (profiles)- who is this person/business? 3. Graph Search- Personalized search for People, places, things, interests
- 5. What is Facebook Graph Search? “Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook.” Ex. Difference between web search & Graph Search: – Web Search: Italian restaurants in Asbury Park – Graph Search: Italian restaurants in Asbury that My friends like
- 6. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 Ways to Prepare for New Search Engine Now
- 7. How It Works- Search Examples
- 8. Direct Search… for Place
- 10. Friends Who Like Yoga
- 11. Friends Who Like Yoga
- 12. Friends who like Yoga and Live in Freehold
- 14. Restaurants Nearby Visited By Friends
- 15. Restaurants Nearby Visited By Friends (cont’d)
- 16. Restaurants Nearby Visited By Friends (cont’d)
- 17. Photos Taken at Restaurants Nearby Visited By Friends (cont’d)
- 18. American Restaurants My Friends Visited
- 19. Books Read By My Friends
- 24. Dentists Liked By My Friends
- 26. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 Ways to Prepare for New Search Engine Now
- 27. Significance & Takeaways: Social Proof Social proof (in the form of a like) seems to dominate in search results & is used to build out your choices. In several places, results show that Page likes are given preferential treatment – **Facebook considers “likes” to be valuable social validation and a driver for recommendations (search suggestions). – This is similar to the number of positive reviews on Google and Yelp which is considered to be premium social capital.
- 28. Significance & Takeaways: Friend Recommendations 92% People trust their friends recommendations- compared to below 50% for other forms of advertising or endorsements (Nielsen Global Trust in Advertising survey, Q3 2011). Facebook Graph Search allows you to query search all at once with out have to ask directly Wake-up call for businesses – Need to have the requisite referrals, likes, recommendations to be found in Facebook search engine
- 30. Recommendations
- 31. Significance & Takeaways: Observations People who change privacy settings to Private will not be found in Graph Search (could be very important in future) So far status updates and comments are still an untapped source of data for Graph Search Facebook Graph Search: Early phase but window into future of search and wake up call for businesses.
- 32. Facebook Graph Search What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 Ways to Prepare for New Search Engine Now
- 33. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Make Check-ins a Priority Strategic Call to Action with Landing Pages
- 34. 1. Optimize Profile Complete fully written, optimized Profile – Page name, add categories, web address, about section, Vanity URL – If you have local place, update your physical address, add hours Use Keywords in profile Add Descriptions to Photos & Geo-Target Allow People to tag photos of your place
- 35. Optimize Profile
- 36. About Section: Use Keywords
- 37. Photos: Add Description & Geo Target
- 38. Allow People to Tag Photos of your Place
- 39. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Provide Incentives for Check ins & “Offers” Strategic Call to Action with Landing Pages
- 40. Grow Facebook Likes/ Fans: Facebook Ads
- 41. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Provide Incentives for Check ins & “Offers” Strategic Call to Action with Landing Pages
- 43. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Provide Incentives for Check ins & “Offers” Strategic Call to Action with Landing Pages
- 44. Provide Incentives for Check ins First 100 People to Check In gets free appetizer with meal Check in at register to receive 10% Off
- 46. 5 Ways to Prepare for New Search Engine Now 1. 2. 3. 4. 5. Complete Optimized Profile Grow Targeted Facebook Page (new Likes) Build more social engagement Provide Incentives for Check ins & “Offers” Strategic Call to Action with Landing Pages
- 47. Strategic Landing Pages to Create Call To Action Strategic Landing Pages to Create Call To Action
- 48. Build Email List
- 49. Exclusive offers
- 51. Summary What is Facebook Graph Search? How It Works- Search Examples Significance & Takeaways 5 ways to Prepare for New Search Engine Now
- 52. Homework! Prepare Your Facebook Page for Graph Search Set a Goal and implement 2 of the 5 ways to prepare your Page 1. Optimize Profile 2. Grow Your Likes • How Many Likes? • What Time Frame? 3. Build Social engagement 4. Provide Incentives for Check ins/ Offers 5. Create Call To Action
- 53. Thank you! Contact Info: Laura DeMeo Tri-Ultra Media, LLC 732-859-4118 laurademeo09@gmail.com www.LauraDeMeo.com
Notas del editor
- Go through what is: how it works
- Results will be very customized according to your interests, privacy settings and your social graph (friends). The first version of Graph Search focuses on four main areas -- people, photos, places, and interests.
- use the tab key to go a level deeper to find the people or Pages that you want.
- Just Like Google that shows search predictions, the goal in facebook is for you to show up in Facebook’s search suggestionsuse the tab key to go a level deeper to find the people or Pages that you want.
- Social proof (in the form of a like) seems to dominate in search results & is used to build out your choices.Restaurant and dentist example
- How many times have you asked your friends for recommendation for services- Dentist? Plumber? Electrician? Exterminator, Website Design, Orthopedic doctor– or where to shop, cleaning service, who to date? etc? Friend Recommendations and Endorsements are Everything!TIP: Getting more likes will become more important for businesses (become more relevant in FB search rankings)
- If nobody is interacting, less likely to be foundPage likes are “link-building” in the context of Facebook. Today you have to optimize your content for feedback to show up in the news feed, You need more fans, more comments and more social engagement. That’s always been the case.it’s virtually impossible to employ a successful organic search optimization effort without robust social content or social presence. These social signals have eclipsed signals like links.
- If nobody is interacting, less likely to be foundPage likes are “link-building” in the context of Facebook. Today you have to optimize your content for feedback to show up in the news feed, You need more fans, more comments and more social engagement. That’s always been the case.it’s virtually impossible to employ a successful organic search optimization effort without robust social content or social presence. These social signals have eclipsed signals like links.
- If nobody is interacting, less likely to be foundPage likes are “link-building” in the context of Facebook. Today you have to optimize your content for feedback to show up in the news feed, You need more fans, more comments and more social engagement. That’s always been the case.it’s virtually impossible to employ a successful organic search optimization effort without robust social content or social presence. These social signals have eclipsed signals like links.
- Comments, Likes, Shares– Post relevant ContentContests
- If nobody is interacting, less likely to be foundPage likes are “link-building” in the context of Facebook. Today you have to optimize your content for feedback to show up in the news feed, You need more fans, more comments and more social engagement. That’s always been the case.it’s virtually impossible to employ a successful organic search optimization effort without robust social content or social presence. These social signals have eclipsed signals like links.
- If nobody is interacting, less likely to be foundPage likes are “link-building” in the context of Facebook. Today you have to optimize your content for feedback to show up in the news feed, You need more fans, more comments and more social engagement. That’s always been the case.it’s virtually impossible to employ a successful organic search optimization effort without robust social content or social presence. These social signals have eclipsed signals like links.
- Go through what is: how it works
- Interestedfor help or want to know more,Offer consultation, Not only can I help you, This is referralThis is what I do