What You Will Learn and Need To Know: Maximize Your Local Visibility With Google Plus 1. Google Search, Local, Mobile/ Maps 2. Social Media – Google Plus Social Network, Google Hangouts 3. Word of Mouth Referrals- Google Reviews, Reputation Marketing 4. Google Authorship/ Content Social Authority

1. How To Maximize Your Visibility
with Google Plus

2. What You Will Learn:
 What is Google Plus?
 How Google Plus Will Help Grow Your Business
– Local Visibility
• Google Search, Mobile/Maps
– Social Media
• Google Plus Social Network
– Word of Mouth Referrals
• Google Reviews, Reputation Marketing
– Google Authorship/ Content
• Social Authority

3. What is Google Plus?
 Google Plus is the very backbone (and future) of
Google itself.
 It is has replaced the former Google Places, local
online directory
 Google Plus Local is the combination of Google Places
and Google Plus Social network
 Allows local business to get found in Search, Google
Maps, and Google Plus
 Powerful platform that is Integrated with ALL Google
Products!

4. What’s Your Biggest
Challenge as a
Business Owner?

5. Getting your
phone to ring
Getting new
clients

6. How will Google Plus
Help your Business?

7. …With one POWERFUL
Platform…
Google!
Let’s Get Started…

8. How will Google Plus
Help your Business?
 Local Visibility
– Google Search, Mobile/Maps
 Social Media
– Google Plus Social Network
 Word of Mouth Referrals
– Google Reviews, Reputation Marketing
 Google Authorship/ Content
– Social Authority

9. Search Example:
Looking for a Frameless Shower Door NJ?

10. First 3 search
Results- PAID
Ads (you are
paying Google
to be at Top)
Google +
Local
FREE Real
estate online!
82% of local
searches are
followed by
action!

11. Online Reviews are front &
center for everyone to see!

12. Local Visibility: Google Search
Search Ex. Family Dentist Manalapan
98% of People Never search Past Page 1
Get listed in Multiple Positions on Page 1 to increase
Visibility and Clicks, Recognition, Trust

13. Mobile- local Search is skyrocketing
Significant Rise of Smart phone and tablets
searching business locally.
 94% of Smartphone owners have local intent
 90% have taken action as a result of that search
 58% look for local information at least once a week
 27% look for local information daily
 All Smart phones & Tablets have built-in GPS
which helps people find you

14. Local Visibility: Mobile

15. http://johnhdenny.com/1662/bluegl
assx-local-mobile-search

16. How will Google Plus
Help your Business?
 Local Visibility
– Google Search, Mobile/Maps
 Social Media
– Google Plus Social Network
 Word of Mouth Referrals
– Google Reviews, Reputation Marketing
 Google Authorship/ Content
– Social Authority

17. Google Plus Social Network

18. Google Plus Social Network
Share posts, engage,
comment, + 1, and connect

19. Google Plus Circles
*Add targeted People to Your Circles and
start building a following and new
connections

20. Google Hangouts
Powerful Online Live
Video/ broadcasting
Platform

21. Google Plus- Social Network
Be active on
Google Plus,
build influence
& authority and
get found in
SEARCH

22. Get found in
search for your
keywords

23. How will Google Plus Help your
Business?
 Local Visibility
– Google Search, Mobile/Maps
 Social Media –
– Google Plus Social Network
 Word of Mouth Referrals– Google Reviews, Reputation Marketing
 Google Authorship/ Content
– Social Authority

24. Word of Mouth- Reviews
Reputation Marketing
Online
Reviews are
front & center
for everyone to
see!

25. Positive reviews
send you
prequalified leads
and helps sell your
services for you.
People buy from
people they
know, like, and
Trust!!

27. Manage your
Online
Reputation

28. How will Google Plus
Help your Business?
 Local Visibility
– Google Search, Mobile/Maps
 Social Media –
– Google Plus Social Network
 Word of Mouth Referrals– Google Reviews, Reputation Marketing
 Google Authorship/ Content
– Social Authority

29. Google Authorship
Allows Google to identify and match the
individual author with their content.
It is the tie between your online identity
and the content you’re creating

30. Summary
What is Google Plus?
What is your #1 Challenge?
How Does Google Plus Help Your
Business?

31. Thank you!
If you Like this Presentation and Found it
Valuable, I have lot’s more to share!
Follow Me on Google Plus!
https://plus.google.com/LauraDeMeo1
Share with others!