1. Questionnaire analysis
We asked a sample of people aged 16-18 a variety of questions based around codes
and conventions of music videos. We asked 16-18 years olds because this is the
target audience we aim to focus our music video on.
For example our first question was “what is your favourite music video?” Some of the
responses from our audience were that they enjoyed an original narrative because
this made the music video unique and stand out from typical music videos. Another
response was that they enjoy watching a music video which includes enticing
choreography, as well as a good use of special effects.
Our second question was “What is your favourite genre of music and why?” For this
question we had a variety of responses including rap, pop, R&B, grime and dub step.
Many people liked the rap genre. This was because they felt they could relate to the
lyrics. Where as those that preferred pop and R&B music favoured it because they
prefer to dance to the beat rather than listen to the lyrics.
Our third question was “What do you think of provocative behaviour in music
videos?” We chose to ask our audience this because this is usually seen in music
videos of the rap genre and we want to know whether to include this in our video.
We found that the majority of people we asked didn’t like provocative behaviour in
music videos and didn’t think we should use this in ours.
“Do you prefer a narrative or performance video and why?” The people we asked
either said they like a narrative or a video with both performance and a narrative in
it. Because they like to see the artist featured in the video however a narrative draws
them in and makes the music video more memorable. And they thought just a
performance was too repetitive and after a while becomes boring.
Another question on our questionnaire was “do you think black and white music
videos are effective” many of our participants answered no as they felt this was
boring however many top artists such as Neyo, Ed Sheeran, Jason Derulo included
black and white in their videos as the simple editing can be very effective , this was
noted by some applicants.
“Is the location important to the music video?” Most people said yes the location
does matter because if it doesn’t relate to the lyrics it wont have the right
versimilitudinous. For example a slow song wouldn’t be filmed in a club.

2. “Do you prefer artists or actors in the music video” The majority of our target
audience said they prefer videos with the artist in as it makes it more personal for
the viewer.
“How often do you watch music videos” Most people we asked said they watch
music videos daily.
“Do you like rap music” For this question the target audience answered both yes and
no. The people that answered yes were mostly male. However our song has a female
singer giving us a wider target audience of females.