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Swimming or Sinking? Laura Solomon Library Services Manager OPLIN [email_address]
Why should we care? ,[object Object],[object Object],[object Object]
Why did I do the study? ,[object Object],[object Object],[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The   Results
Communicating Information About the Library: Are we communicating?
Communicating the Purpose of the Site: Does the site *have* a purpose?
Content Writing:  Do we know  how  to write for the Web?
Credits and Dates: Small but important
Graphic Design:  How do we look?
Graphics & Animation: Are we using these wisely?
Library Specific Issues: Problems often seen on library web sites
Library Specific Issues: Problems often seen on library web sites  (con’t)
LOLcat break
Links : Are we leading the way?
Navigation: Are we making it easy?
Search:   Who has it?
Is it intuitive?
Tools & Welcomes:  Things visitors DON’T WANT
Titles:   They matter
The bottom line
Overall pass rate
Not swimming….
What can we do?
The Two-Minute Offense
What have we learned?
How do users THINK?
Quality counts
Scanning, not reading
[object Object]
Video ,[object Object]
Users want control
Don’t make users THINK
Make use of effective writing
Don’t be afraid of the white space
Don’t ignore conventions

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Sinking Or Swimming: The State of Ohio Public Library Web Sites (OPLIN)