Evaluation for my Media production coursework.

1. Evaluation Cadburys Documentary – Closing down of the Factory

4. Representation of Social Groups As my documentary is about the closing down of the Cadburys factory due to the taking over of the company my production does show the Kraft company in a negative light. In terms of the representation of social groups it creates the representation of large companies such as Kraft in a negative way as their choice to close down the factory is creating more problems than solving. This representation is created through the way that my documentary informs the viewers that Kraft are creating real problems for people e.g. the representation is shown through the interviews with in the documentary in which they say what problems they believe it is causing. It also creates the representation that these large companies are not always looking to do the best for their customers but rather themselves due to the problems they are creating.

5. I would think my production would be used by a television station to broadcast if it was to be distributed to people through the media e.g. channel 4. This is because after the using the conventions for the documentary that I used from analysing other professional documentaries I believe my production would be suitable to be distributed on television just like 4OD documentaries if it was to be distributed. The purpose of my documentary is to inform people that may be affected by these kind of issues (job loss). I would think people in this position would be interested to know why this is happening which is what my documentary would explain if it was a full feature length documentary (e.g. 1 ½ hours long) like professional documentaries. Distribution of my media Product

6. Audience The audience of my documentary would be people who are affected by the issue of a shortage of jobs whether they are in a situation where they have lost their job or are not able to find a job. People associated with these people who are also directly affected would also be interested in my documentary e.g. someone in a relationship with someone who doesn’t have a job/lost their job. I attracted this audience by including interviews from people who are in a position where they are also affected by the closing down of the factory and Kraft taking over. The voice over also gives information that people in their position would be interested to hear because it explains why so many jobs are being lost. I addressed my audience directly e.g. voice over explaining the situation to them and explaining what will be happening in the documentary.

8. Progression I believe from the progression I have made from my pre-production task I have learnt that constructing good plans at the beginning are effective because they give you a good idea of how to structure the production and what needs to be done in order to achieve your goals during the production process itself. However while the plans give a good basis on how to do the production I do believe I have learnt that you need to be able to adapt and change what needs to be changed depending on situation, for example for my documentary I originally had the idea to go inside the factory to film there and have interviews with the people there. After asking however I was not allowed and I had to come up with other ways to complete what needed to be done e.g. having actors stage that they are being affected by the closing down of the factory/Kraft taking over control.