2. Future Publishing
• A media institution that might
distribute Zing Magazine is Future
Publishing (Future PLC)
• It was founded in 1985 and has
expended to be an international
company
• They publish special interest
magazines e.g. T3, Total Film and
Classic Rock
• Crucially they do not currently
publish a magazine that Zing would
compete with
• Another large publisher like IPC
Media or Bauer would not publish
Zing because they produce The NME
and Q Magazine respectively – the
two main competitors of Zing

3. Using a big company vs. self-
publishing
Using a big company Self-publishing
• A big company – like Future • The main advantage of starting my
own company to print and
Publishing for instance – has distribute Zing would be that I
all the relevant contacts to would have complete editorial
make a magazine successful. control. However that editorial
Having a publisher with lots of control could easily come with a big
price: failure.
contacts with retail stores (e.g. • Without the necessary contacts, it
WH Smiths) could be essential would be hard to get a new and un-
to my magazine’s survival, tested magazine distributed to
especially when you consider retailers
that 60% of magazines fail in • Another disadvantage of self-
publishing is the costs of starting a
their first year and by their 4th printing press; a large company will
year 80% of them have failed already have their own printing
press

4. Tie-ins with other media institutions
• For a magazine to not just survive but thrive
in a busy market, it must create tie-ins and
promotions with other media institutions
• These tie-ins can produce a great deal of
marketing for a magazine, especially a new
one, and they increase customer loyalty
Here are a few proposed tie-ins with other
media institutions:
• Rovio – Rovio created the popular game
Angry Birds and have distributed it on many
platforms. Therefore, Rovio would be ideal to
develop an app for Zing Magazine so readers
can gain exclusive content between
magazines. The app could work on the basis
that the app itself is free but you have to
subscribe to the magazine to read some of
the content of the app
• Spotify – Teaming up with Spotify would
allow Zing to advertise to music lovers based
on the music they listen to on Spotify

5. Tie-ins with other media institutions
• The Brit Awards – The Brit Awards being the
biggest music award ceremony in the UK
presents an un-missable opportunity for
Zing, including the possibility of sponsoring
an award
• iTunes – The possibilities for collaborating
with Apple/iTunes are many. Zing would
advertise on the front page of the iTunes
Store, for example. Zing could also produce
compilation albums that could be sold
through iTunes
• Topman – Topman would be an ideal partner
for Zing because my magazine is aimed at a
similar market to Topman and my magazine
has a male-skew to it. A deal could be done
for Topman to create and distribute a range
of t-shirts for the magazine
• Facebook – Zing would need a Facebook
Page for readers of the magazine to contact it
• Twitter – Zing would also need a Twitter
account, which it would also use heavily to
market the magazine to potential customers
as well as maintain contact with current ones