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Ferndale Fashion Boutique YOUR social media plan
Choose me because…
The Jump Off Facts: You have a Facebook and Twitter- Great Start! Fact: The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order.
Contest to increase fan base Favorite accessory contest ,[object Object]
Promote through your fans, twitter, email list.
Have each fan “like” a photo of their favorite accessory
HINT: people have to “like” your Facebook page in order for them to “like” a photo on your page
Each accessory will have a random winner- the winner will receive their favorite accessory
Example: 5 accessories, 5 winners
Contest will have a time frame. ,[object Object]
Fact: 86% of mobile users are using their device while watching TV Facebook/Twitter discussions Red Carpet Reality TV tweets “What Not To Wear” TMZ Opinions/Chat Contests? Raffle?
15 SECOND FASHION FIX Fact: Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.
15 second fashion fix! Fact: Social videos of 15 seconds or less are shared 37% more than those 30 seconds to one minute and 18 % more than those over a minute. Solution? 15 second videos posted on YouTube and promoted through Facebook, Twitter and posted to your blog. (Yes, I said blog.) Fashion Ideas Fashion Tips Fashion Gossip Fashion Teasers Call-to-action *3 videos/week*
Victim-to-Fashion Blog Boutique fashion blog Post 3/week Link videos/articles Backlink to FB/Twitter Follow/comment on other fashion blogs Good keys/tags to increase SEO

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Semproject5050

  • 1. Ferndale Fashion Boutique YOUR social media plan
  • 3. The Jump Off Facts: You have a Facebook and Twitter- Great Start! Fact: The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order.
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  • 5. Promote through your fans, twitter, email list.
  • 6. Have each fan “like” a photo of their favorite accessory
  • 7. HINT: people have to “like” your Facebook page in order for them to “like” a photo on your page
  • 8. Each accessory will have a random winner- the winner will receive their favorite accessory
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  • 11. Fact: 86% of mobile users are using their device while watching TV Facebook/Twitter discussions Red Carpet Reality TV tweets “What Not To Wear” TMZ Opinions/Chat Contests? Raffle?
  • 12. 15 SECOND FASHION FIX Fact: Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.
  • 13. 15 second fashion fix! Fact: Social videos of 15 seconds or less are shared 37% more than those 30 seconds to one minute and 18 % more than those over a minute. Solution? 15 second videos posted on YouTube and promoted through Facebook, Twitter and posted to your blog. (Yes, I said blog.) Fashion Ideas Fashion Tips Fashion Gossip Fashion Teasers Call-to-action *3 videos/week*
  • 14. Victim-to-Fashion Blog Boutique fashion blog Post 3/week Link videos/articles Backlink to FB/Twitter Follow/comment on other fashion blogs Good keys/tags to increase SEO
  • 15. “We want to find and develop relationships with people who share our views AND have an audience of their own, so the finding part comes before the listening part.”
  • 16. Developing your Brand Twitter Attend Tweet-up Follow, follow, follow Links to blog, FB Fashion quotes Goal: 10 tweets/day
  • 17. Finally, Foursquare Encourage customers to “check-in” Remind them Offer incentives Special incentives for MAYOR
  • 18. Goals/ROI Time frame: 3-6 months? Your pick Realistic goal Increase in fans Increase in followers Blog traffic Use of coupons Increase in business