19. Viewing by gender (Top 100 Video Properties) 42% 58% 43% 57% 48% 52% Source: comScore Video Metrix, December 2010
20. Where are viewers watching content videos? Source: comScore Video Metrix, December 2010
21. Duration moves upwards as long-form TV content moves online +162% Source: comScore Video Metrix
22. Growth in long-form TV programming online Source: comScore Video Metrix, Dec 2009 – Dec 2010 Yearly growth in videos viewed on long-form TV programming sites Videos per Viewer Videos Viewed 75% 104% increase increase
23. Growth in long-form TV viewing repeat engagement Source: comScore Video Metrix, Dec 2009 – Dec 2010 Average percent of a site’s viewers that view videos on any given day (long-form sites only) 4% 8% 2009 2010
24. Ad impressions per month 5.9 Billion video ad impressions per month 2.4 Billion video ad minutes per month 148 Million viewers exposed to video ads Source: comScore Video Metrix, December 2010
25. Ad Impressions per month – 6 month variances 36 % Growth video ad impressions per month 30 % Growth video ad minutes per month 8 % Growth viewers exposed to video ads Source: comScore Video Metrix, June 2010 – December, 2010
26. Source: comScore Video Metrix, December 2010 Video advertising reach Linear video ads are served across the web in a month reach the average video viewer 40 times
27. Source: comScore Video Metrix, December 2010 16.4% of videos viewed are ads Ad Percentage
28. THE FUTURE OF VIDEO MONETIZATION Are we monetizing to the degree we could be? Comparison to television Viewer expectations are being molded as we speak Icon Source: Dale Morrell, 19eighty7.com
29. Source: comScore Video Metrix, December 2010 and eMarketer, December 2009 Online video viewing growth is outpacing ad spending growth
31. Source: comScore Video Metrix, December 2010 All Online Video Television 1.6% of time spent viewing video online is spent viewing ads compared to 20-30% on TV
32. Source: comScore Video Metrix, December 2010 Entertainment Sites Television 5.3% of time spent viewing video online on entertainment sites is spent viewing ads compared to 20-30% on TV
33. Source: comScore Video Metrix, December 2010 Long-Form Premium TV-content Television 8.5% of time spent viewing video online on long-form premium TV content is spent viewing ads compared to 20-30% on TV
34. What do our Viewers Really Value? Q12. What are the reasons why you like to watch Original TV shows online? Check all that apply. Source: comScore TV Everywhere Survey, 2010 Base sizes: Total=617 Online Only= 115 Both TV/Online= 502
35. What do our Viewers Really Value? Q12. What are the reasons why you like to watch Original TV shows online? Check all that apply. Source: comScore TV Everywhere Survey, 2010 Base sizes: Total=617 Online Only= 115 Both TV/Online= 502
36. Desired Length of Commercials Online Source: comScore TV Everywhere Survey, 2009
37. Desired Length of Commercials Online Source: comScore TV Everywhere Survey, 2009
38. Amount of Advertising is: Source: comScore TV Everywhere Survey, 2010 Base sizes: Total=616
40. WHY VIDEO? What makes the video universe uniquely powerful? The social nature of online video Icon Source: Dale Morrell, 19eighty7.com
41. And it works Source: comScore TV Everywhere Survey | n = 1825
42. What are the reasons you visited an advertiser’s website while watching a show online? Percentage of respondents Source: comScore TV Survey, 2010
43. Nearly 100% of online spenders are video viewers comScore Video Metrix and comScore E-Commerce Online Spend Data – June 2010
44. Not all video audiences are created equal when it comes to video advertising and retail spending at a category level comScore Video Metrix and comScore E-Commerce Online Spend Data – June 2010 Buying Power Index
45. Video is social, interactive, lean forward… Note the clichéd clip-art graphics
51. WHY VIDEO? What makes the video universe uniquely powerful? The social nature of online video Icon Source: Dale Morrell, 19eighty7.com THE FUTURE OF MONETIZATION Are we monetizing to the degree we could be? Comparison to television Viewer expectations are being molded as we speak THE STATE OF ONLINE VIDEO Ubiquity The rise of long-form Video advertising
Hours per Viewer6.412.4Videos per Viewer111171Minutes per Video3.54.4
Hours per Viewer6.412.4Videos per Viewer111171Minutes per Video3.54.4
Hours per Viewer6.412.4Videos per Viewer111171Minutes per Video3.54.4
In a recent study – 16% are connecting their
6% of individuals watch television online onlyTelevision advertising is a $70 billion industryThe online video advertising industry is roughly a $1 billion industryThe online video advertising industry to be at: 4% * $70 billion = $4.2 billion?
By their own admission, viewers say they could take more than a 50% higher ad load against long format programming
By their own admission, viewers say they could take more than a 50% higher ad load against long format programming
Learn to tune in versus tune out..
29% comment
41% upload videos
48% share videos1 in 3 share TV shows online
55% view video on their computer with other people
Very little difference in co-viewing habits between males and fe42% of Females view with one other, 46% of males12% of Females view with more than one, 12% of males
Video viewing continues to rise across all measuresIn order to increase ad spending, we need to start with ad loadsVideo is more than just another screen
