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Print10Tell ten. Teach ten.
People we’d like to help… Those who are not familiar with the internet, and do not see it as relevant to their world.   People who read the magazine People at risk of ‘being left behind’
Why? ,[object Object]
We are in danger of leaving behind those who do not yet relate to the web, especially the older generation,[object Object]
The web can help…  A paper that is delivered by the community through web outreach… Map the pilot online community.  Connect with community hubs in partnership with pilot council (facebook groups, GPs, pubs, leaders, reference groups, reading clubs, mum and baby groups…)  Get these hubs to agree to Print10 (or 20… or 50…) and distribute – issue freely available and promoted online for anyone else who wishes to print
We can do more…. But wait! We can do more… We can create a better, social version of the traditional magazine, and get more people online while we’re at it! Hybrid of Content, include local tweets, facebook discussions, Flickr photo of the week… Encourage readers to get involved in the conversations.  Develop web intrigue – something relevant to the reader in a familiar form. Also more appealing to those who wouldn’t usually read a localgov based publication  Include local web training sessions for those who want to learn how join the conversation online
Newspaperclub Paper.li Things already out there…
User Journeys…
So, what next? Conversations with interested Local Authorities Connecting with newspaperclub.com    and the Race Online campaign Begin to scope the Print10 pilot
Print10Tell ten. Teach ten. @letsPrint10

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Print10

  • 2.
  • 3. People we’d like to help… Those who are not familiar with the internet, and do not see it as relevant to their world. People who read the magazine People at risk of ‘being left behind’
  • 4.
  • 5.
  • 6. The web can help… A paper that is delivered by the community through web outreach… Map the pilot online community. Connect with community hubs in partnership with pilot council (facebook groups, GPs, pubs, leaders, reference groups, reading clubs, mum and baby groups…) Get these hubs to agree to Print10 (or 20… or 50…) and distribute – issue freely available and promoted online for anyone else who wishes to print
  • 7. We can do more…. But wait! We can do more… We can create a better, social version of the traditional magazine, and get more people online while we’re at it! Hybrid of Content, include local tweets, facebook discussions, Flickr photo of the week… Encourage readers to get involved in the conversations. Develop web intrigue – something relevant to the reader in a familiar form. Also more appealing to those who wouldn’t usually read a localgov based publication Include local web training sessions for those who want to learn how join the conversation online
  • 8. Newspaperclub Paper.li Things already out there…
  • 10. So, what next? Conversations with interested Local Authorities Connecting with newspaperclub.com and the Race Online campaign Begin to scope the Print10 pilot
  • 11. Print10Tell ten. Teach ten. @letsPrint10