BrightRoll unveiled “The Most Interesting Media Buyer in the World” during a recent iMedia agency summit. This presentation given by CEO Tod Sacerdoti highlighted the digital video industry in 2011 while looking ahead to 2012. To keep the session fun and irreverent, BrightRoll paid homage to the iconic Dos Equis character known only as “The Most Interesting Man in the World.” The BrightRoll character shared pithy quotes about the world of the digital media buyer.
For more of what makes this media man most interesting, check out this recent video footage at www.youtube.com/brightroll complete with more notable quotes from the man himself.
10. Reach Was Solved!
• Video ad volume is greater
than video content
• 7+ B total US monthly
video ad impressions
11.
12. 14 Top 10 Online Publishers vs. Aggregators
Total Ad Videos Served (billions)
13 12.7
12
11
11 10.7
10.4
10
10
9.2
Aggregators
9 • BrightRoll
• Tremor Video
8 7.4 • Adap.tv
7.2
Publishers
7 • Hulu
• MTV Networks Online
6 • MTVN Tribes
Q4 '10 Q1 '11 Q2 '11 Q3 '11
13.
14. BrightRoll VideoRank: 5X performance, a mere 4% increase in cost
• 38% more likely to complete
• 586% more likely to click through
• 565% more likely to roll over
15.
16. 2012 Trends
1. Growth of Platforms
2. Maturity of Audience Buying
3. Online & Mobile Become One
4. Research = Performance
22. Mobile is Digital
and Massive
INVENTORY
• Rise of non-traditional inventory sources
AD UNITS
• Interactive pre-roll
RESEARCH
• Proving the value of the media
25. Manages 3.6 billion video ads, representing
1 out of every 2 US video ads monthly
Generates 600 million mobile pre-roll video
impressions monthly
Conducts 360 advertising research reports
annually
26. The world’s largest
video advertising network.
Reaching more than 160 million monthly unique
viewers globally, BrightRoll enables advertisers to
execute smart digital campaigns across a massive
pool of web and mobile inventory.
Proprietary technology, full site disclosure, detailed
reporting and flexible targeting provides brands and
their agencies with the reach, frequency and
scalability to achieve campaign goals.
Notas del editor
Publishers beg me to call about discrepancies because they miss me
My cookies are you powerful they can delete you."
I don't track conversions, conversions track me."